THINGS THAT ARE

IMPORTANT
TO CONSUMERS

IN 2022

The latest research from Vericast indicates that for most consumers, 2022 is less about austere restrictions and more about a resolve to spark joy.

14 THINGS THAT ARE

IMPORTANT
TO CONSUMERS

IN 2022

The latest research from Vericast indicates that for most consumers, 2022 is less about austere restrictions and more about a resolve to spark joy.

Important to consumers

01 /

Fun

Fun People want to put the fun in functional this year — both saving and paying down debt while taking vacations and buying new tech.

02 /

Home

70% of consumers agree that home and family are a higher priority for them in 2022.

70%

HOME + FAMILY

03 /

Vacation

Vacations The number one planned purchase in 2022 is a vacation.

34%

OF CONSUMERS

The number one planned purchase in 2022 is a vacation.

04 /

Loyalty

38% of consumers are more likely to respond to advertisers that reward their loyalty with personalized offers and discounts.


35% say the same for those who make them feel like valued customers.

05 /

Savings

63% of buyers want advertisers to make coupons and discounts easier to find.

67%

of consumers 
describe this year 
in positive terms

06 /

Spontaneity

Over 40% of consumers like ads that let them immediately jump to a deal or more information.

Type on laptop

07 /

Technology

38% of consumers want advertisers to reach them using new and current technology.

08 /

Optimism

67%  of consumers described  this coming year in positive terms — “good,” “interesting” and “fun.”  46%   

46% anticipate their financial situation improving.

09 /

Indulgence

52% of consumers say a sale will drive them to purchase on impulse. 

52%

OF CONSUMERS

10 /

Pragmatism

40%  of consumers want to save more.  

65% want to prioritize  managing their spending.

Top purchase 
interest for 
consumers 
in 2022 TRAVEL

11 /

Health

47% of people want better solutions to manage their stress and mental health.

greaterthan

47%

SOLUTIONS TO MANAGE STRESS

12 /

Experiences

Travel and similar experiences is the top purchase interest for consumers.

13 /

Frequency

Half of consumers want to receive communications about sales and deals from places they shop at least once a week.

14 /

Goals

The top three financial goals consumers have for 2022 is to:

INCREASE SAVINGS CUT COSTS PAY. DOWN DEBT

To learn more about people who are putting the fun back into functional shopping in 2022, download the infographic summary of our latest research. 

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