Press Release

National Prescription Drug Take Back Day Postponed, RxSaver By RetailMeNot Offers Resources for Safe Medication Disposal

AUSTIN, Texas, April 23, 2020– In light of the DEA postponing National Prescription Drug Take Back Day, prescription savings destination RxSaver by RetailMeNot™ has outlined alternative ways for people to safely dispose of expired or unused medications. The annual medication disposal event was originally scheduled for this Saturday, April 25, but was postponed due to the COVID-19 pandemic.

RxSaver encourages people to check their medicine cabinets and routinely remove expired or unused medications. If you need to dispose of medications, the DEA offers approved drop off sites at area pharmacies year-round, where you can safely dispose of unused or expired prescriptions. Keep in mind that these pharmacy hours and operations may be disrupted due to COVID-19, so call ahead to confirm before making a visit.

If you do not want to leave home to dispose of your prescription, RxSaver recommends following the EPA’s eco-friendly steps to ensure your medications are disposed of safely.

  • Remove prescription drugs from original
  • Mix medication with a substance such as coffee grounds or cat
  • Once mixed, put contents in a disposable container or bag that can be
  • Remove any personal information from your prescription bottles, by either scratching off the label or using a marker to cover it
  • After the above steps are completed, take the sealed container/bag and your prescription bottles and place them in the trash on your designated trash pick up day.

If you have an expired prescription and need to refill it, call your doctor or a telehealth service to get a new prescription. Whether you have lost your health insurance or can no longer afford your medication due to the COVID-19 crisis, you may benefit from a prescription savings program like RxSaver. Through its website and app, RxSaver offers free prescription coupons for 6,000+ medications. RxSaver coupons are accepted at all major pharmacies, including via drive-thru, over the phone or home delivery.

At this time, a new date has not been set by the DEA for April’s National Prescription Drug Take Back Day. This event typically occurs twice a year, once in April and once in October. An October 2020 date has not been scheduled at this time.

About RxSaver by RetailMeNot.

RxSaver by RetailMeNot™ improves health through the power of savings. RxSaver’s free-to-use prescription coupon platform gathers drug prices from every major pharmacy to help consumers compare medication prices and save. As part of leading savings destination RetailMeNot, RxSaver coupons bridge the gap between prescription medication costs and affordability, to help individuals afford the health care they need.

Media Contact
Kathryn Hutchinson
RxSaver by RetailMeNot
[email protected]

Press Release

Valassis Recognized by Trustworthy Accountability Group for Continued Leadership in Protecting Digital Advertising Supply Chain Against Fraud

LIVONIA, Mich., April 23, 2020: Valassis, the leader in marketing technology and consumer engagement, today announced its second consecutive recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising.

Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG awards certifications to select companies – like Valassis – that achieve its rigorous standards to protect the digital advertising industry from fraud, malware, piracy and lack of transparency.

“Recertification by TAG is a testament to the strength and reliability of our proprietary solutions and always-on protection against ad fraud,” said Jay Webster, executive senior vice president, product & engineering, Valassis. “This is particularly critical now as cybercriminals take advantage of the current situation and increased online activity. We understand the severity of the widespread damage ad fraud inflicts on an online advertising initiative, investment and brand image. Through this initiative, Valassis remains proactive and diligent in eliminating ad fraud and combating malware alongside the biggest players in the industry.”

The TAG recertification is one of several components Valassis has in place to ensure a safe, reliable and transparent advertising experience for its clients. The company continuously invests in its platform to consistently deliver quality results across multiple key performance indicators, delivering impressions that, on average, are:

  • 82% viewable
  • 95% cookie-free
  • 98.9% fraud-free
  • 100% brand-safe

Of higher importance to millennials when selecting a drugstore for an item other than a prescription, are locations open 24-hours, digital deals, proximity to work and a selection of natural/holistic products.

“Through this recertification, Valassis has demonstrated its continued leadership in adopting best practices and raising industry standards in our industry’s ongoing fight against fraud,” said Mike Zaneis, CEO of TAG. “TAG’s mission depends on collaborative cross-industry participation, so we can build an interlocking barrier against criminal activity, and we are delighted to recognize and continue to work with Valassis to both protect its partners and safeguard our industry’s ecosystem.”

To protect against unqualified traffic and objectionable activity across all screens and formats, Valassis provides:
  • A dedicated team of trust and safety experts applying technology built to detect fraud across a range of undesirable activity.
  • Advanced data science models for the detection and elimination of excessive impressions and click through rates (CTR).
  • Incorporation of the IAB Spiders and Bots list.
  • User-level blocking of suspicious IP addresses and device IDs.
  • Media Rating Council (MRC)-compliant viewable impression measurement.
To learn about privacy pitfalls to avoid and the qualities marketers need to effectively navigate the new marketing landscape and connect with consumers, download the “Respecting the Privacy-minded Consumer’s Buying Journey” white paper.

About Valassis

Valassis, a Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Valassis on LinkedIn and Twitter.

Media Contact
Mary Broaddus
[email protected]
(743) 591-7375