National Missing Children’s Day is Reminder of Need to Help in Recovery Efforts
Overall, 164 children have been recovered as a direct result of this program. Its reach, however, is far greater – of the more than 7,300 children featured on Valassis products, over 4,800 have been recovered through photo distribution programs like this and other efforts. In fact, more than 70% of the children featured through Valassis’ program during 2018 and 2019 were found.
“Our passion for serving our communities – including helping to find missing children – exemplifies our commitment to help make the world a little better every day,” said Cali Tran, President, Vericast. “This program brings hope to searching families and missing children, especially at a time when there is an intensified need for connectivity and positive energy. I’m incredibly proud of our unique technology that helps guide our clients’ campaigns and also leads to the recovery of missing children.”
“I am pleased that our Partner 4Good program offers a way for our clients to share the good work they are doing, and at the same time, support the mission of nonprofits,” said Michelle Engle, CMO, Vericast. “We are all in this together, and through this partnership, we can step up, stand out and inspire in a way that helps a deserving organization and connects us all.”