Checkout Coupons Help Brands Spur Next Purchase, Deliver More Savings to Consumers
Additional benefits of the solution include:
- Multichannel engagements to increase effectiveness and maximize sales during key promotional periods.
- Streamlined campaigns that allow advertisers to execute holistic online, offline and in-store solutions through one partner.
- Flexible promotional strategies to maximize advertising investment based on brand and campaign goals.
- Relevant reach to target consumers pre-purchase and engage them post-purchase with the right offer to use on their next trip.
“Given today’s rapidly changing environment, Checkout Coupons bring expanded reach and a level of flexibility to our clients as well as greater savings to consumers,” said Curtis Tingle, executive senior vice president, product, Valassis. “This solution enhances marketers’ ability to leverage responsive omnichannel campaigns and be more nimble as they strive to meet their program goals.”
- Digital amplification: Target consumers based on loyalty or acquisition KPIs with a message of savings now and on the next purchase using Checkout Coupons.
- Complementary or boost program: Launch Checkout Coupons concurrently with the RetailMeNot Everyday FSI or two weeks after the in-home date.