Valassis Launches Illumis™, Integrating Technology & Media Proven to Accelerate Commerce

“Illumis uses the industry’s smartest technology and unique insights to illuminate new opportunities for marketers to drive results in a unified platform that simplifies the unnecessary complexity and cost of marketing technologies,” said Cali Tran, president and chief commercial officer, Vericast. “Predicting intent and motivating consumers across multiple media channels are Valassis’ core strengths, and our clients depend on our advanced marketing solutions as they adjust their strategies and budgets to manage back to growth. We take their trust in us seriously and are proud to do our part in rebuilding our economy by enabling consumer savings and client revenue growth through our technology, marketing, data science and amazing client teams.”