Illumis™, by Valassis, Ties Insights-led Strategies to High-performing Consumer Engagement
SAN ANTONIO, Jan. 26, 2021: Vericast today announced multiple notable industry awards for its Valassis line of business for its best-in-class technologies, innovative media and robust intelligence, helping marketers deploy more holistic omnichannel marketing campaigns. Vericast is a leading marketing solutions company that delivers actionable insights and operational expertise at scale.
Illumis™, by Valassis, has been named a technology winner in the product category of the 2021 BIG Innovation Awards, presented by the Business Intelligence Group. This annual business awards program recognizes organizations, products and people around the world that are bringing new ideas to life.
Illumis, a multi-patented platform, offers a competitive, data-informed approach to building omnichannel media strategies, fueled by the powerful, predictive intelligence of the Valassis Consumer Graph™. Illumis – according to a Total Economic Impact™ study conducted by Forrester – can lead to 110% increased revenue from ads for clients.
The power of Illumis shined for a Denver La-Z-Boy dealer who sought to drive sales immediately as COVID-19 restrictions were lifted and stores reopened in May 2020. The retailer leveraged predictive data in Illumis to identify high-propensity shoppers in-market, who the company engaged with through display ads and direct mail inserts. Illumis also identified new prospects outside the trade area who received display ads alone. Digital ads extended consumer reach and outperformed industry benchmarks, and overall, the omnichannel campaign drove a 15:1 return on ad spend.
“Building meaningful connections comes down to engaging during high-impact moments, delivering the right message at the right time to the right consumer,” said Susan Lee, Group President, Digital Marketing and Technology Solutions, Vericast. “What makes this challenging for brands is that consumers are constantly adapting to today’s realities, embracing new interests and consuming media differently. We purposefully built Illumis to help marketers keep pace with the evolution of consumer behavior, and it’s rewarding to not only see the results, but also to be recognized in the industry for our work.”
The Illumis platform along with the unique, unified data architecture of the Consumer Graph, was also recognized as a finalist in the Digiday Technology Awards for “best data management platform.”
Additionally, this month, Valassis was named the 2021 Marketing Vendor of the Year at the OnCon Icon Awards for its exceptional products, strong contributions to the marketing community through thought leadership and strides in innovation. This is an additional honor to being named among the Top 25 Marketing Vendor Award finalists, named in the fourth quarter of 2020. Over 10,000 total votes were tallied to determine this year’s winners of the OnCon Icon Awards.