In The News

Illumis™ Honored as 2021 Stevie® Award Winner

Gold 2021 Stevie® Award Winner

Find out more details about The American Business Awards and the full list of 2021 Stevie Winners.

Ilumis, our proprietary marketing platform, is the recipient of a Gold Stevie® Award (Marketing/Public Relations Solution category) in The 19th Annual American Business Awards®.

The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.  Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be virtually presented to winners during a live event on Wednesday, June 30.

Illumis, by Valassis, a Vericast business, is the smartest integration of intelligence, media and technology in one seamless platform, allowing marketers to directly tie insights-led strategies to high-performing consumer engagement. Illumis spotlights high-impact moments and the best media to expand reach, engage consumers, and drive the best response. 

More than 3,800 nominations – a record number – from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. More than 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winners. Stevie Award judges include many of the world’s most respected executives, entrepreneurs, innovators, and business educators. 

Details about The American Business Awards and the full list of 2021 Stevie winners can be found here.

Press Release

Vericast Survey: How Deals Play a Role in Return to Pre-pandemic Activities

Savings Bring Emotional Payoff, Drive Excitement Especially for Younger Consumers

SAN ANTONIO, April 29, 2021: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale – in concert with its newly branded leading direct mail package Save that reaches over 75 million households nearly every week – today announces proprietary survey findings related to consumer sentiment around the use of coupons and discounts.

Based on responses from 1,000 U.S. adults, coupons and discounts are accelerating consumers’ return to pre-pandemic activities, with 64% of consumers noting that coupons or discounts would encourage them to take part in gatherings or group activities this summer including dining out, hosting a barbecue, seeing a movie at a theater, or playing mini golf. Additionally, 9 in 10 plan to use a coupon or discount in the next six months for grocery (70%), restaurants/dining (64%) and beauty/grooming (37%).

Coupons and discounts are also driving consumers to discover new businesses. In fact, 62% of adults reported having shopped at a brand, retailer or restaurant for the first time in the past year due to a coupon or discount. This aligns with consumer spending overall, with 83% of individuals saying they made at least one purchase over the last six months because of a coupon or discount.

“Now more than ever, consumers are placing an increased value on discounts and savings as they look to return to normalcy,” said Sarah O’Grady, Senior Director of Brand Marketing, Vericast. “Brands that take advantage of this sentiment will connect more deeply with consumers and maximize their brand visibility. Heading into the summer months, there is a significant opportunity for businesses to acquire new customers and strengthen relationships with current ones by delivering relevant offers for the products and experiences consumers want right now.”

Additional findings from the survey include:

  • Using coupons and discounts lead to an emotional reward
    • Almost half of consumers (43%) report feeling “excited” when they save money using a coupon or discount; more than half (51%) report feeling “satisfied.”
    • Younger generations feel the emotional payoff even more, with 59% of consumers aged 25-34 saying they feel “excited” by savings.
  • Coupons and discounts inspire people to stay in touch
    • 67% of consumers have used a coupon or discount to purchase or send gifts to family, friends or colleagues in the past year.
      • This is especially true for younger generations, with 85% of consumers aged 18-24 saying they used a coupon to purchase a gift at least once in the past year.
    • 43% of consumers are more inclined to purchase a gift online and have it delivered to the recipient when a coupon or discount is offered.
  • Deals are central to summer events
    • Consumers are planning to use coupons or discounts to celebrate summer holidays, with 58% likely to capitalize on Memorial Day (40%), Independence Day (40%) and Labor Day (33%) deals.
  • Coupons or discounts are used by consumers who have an active dating life
    • o 78% of consumers and 84% of Gen Z (age 18-24) currently dating say they would use a coupon or discount on a date at a restaurant.
    • Over one-third (36%) of dating consumers aged 35-44 say they are likely to use a coupon or discount on a first date.

To maximize a brand’s visibility and boost sales with engaging coupons and discounts, learn more about Save Direct Mail and the Save Free-standing Insert. Consumers can also sign up to be notified when an opportunity to save big pops up and follow Save on Facebook and Instagram.

About the Survey

To understand consumer sentiment around the use of coupons and discounts, 1,000 consumers were surveyed. All respondents were located in the United States and were over the age of 18. The survey was conducted in April 2021.

About Vericast

Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers.  Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow. Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.

Media Contact

Mary Broaddus