About Us
Vericast accelerates financial institution performance through the power of data, technology and people. We help banks and credit unions drive growth, achieve efficiency, improve engagement and navigate change. Our advanced analytics, data-driven insights and integrated solution set enables better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.
Years of Financial Services Industry Experience
of US commercial banks and credit unions work with Vericast
Best practices from
FI campaigns annually
$
Invested annually in compliance
Our Story
For over 150 years, Vericast has been committed to serving and supporting financial institutions. Our legacy of performance, partnership and people has helped establish Vericast as a leader in financial technology, data, marketing and customer engagement solutions. This legacy can be traced back to our early years and the founding of our two pioneering entities.
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The Maverick-Clark Lithograph Company, established in San Antonio, Texas, in 1874
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The John H. Harland Company, founded in Atlanta, Georgia, in 1923
The founding organizations were pioneers in printing and champions of customer service. This customer commitment and adaptability was demonstrated during the Great Depression.
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In 1933, the company began printing emergency bank scrip to help ensure banks and businesses could keep operating during the Great Depression
Innovation was a key driver, and the organization embraced it, becoming an early adopter of a new development that would revolutionize the banking industry.
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Pioneered MICR (magnetic ink character recognition) printing technology in the 1950s to enable computerized tracking of checking transactions
Strong momentum continued over the next several decades with a fourfold expansion of check printing capacity enabling growth. The organization made strategic investments to fuel diversification into the software and technology sectors helping financial institutions build and enhance their customer relationships.
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Entered the database software and consulting arena in 1994, offering services to track data and build customer information files to market banking products
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Enhanced and expanded financial technology solutions with 15 strategic acquisitions between 2000 and 2006
This new era marked a more formalized commitment to performance excellence, highlighted by the adoption of an enterprise-wide total quality management program that exemplified the organization’s dedication to delivering superior solutions and continuously improving operational efficiencies.
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Recognized in 2001 with the Malcolm Baldridge National Quality Award for overall performance excellence
Investment in and enhancement of solutions and services continued with the formation of a unified entity that combined over 200 years of financial industry leadership to help financial institutions better serve their customers.
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Harland Clarke was formed in 2007, combining best-in-class capabilities to provide end-to-end product and service solutions from acquisition and onboarding to retention and growth
As the transformative power of technology, data analytics and digital marketing continued to grow, the company evolved its service offerings with cutting edge marketing tools that complemented an existing financial services solution set.
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Expanded marketing technology and media delivery capabilities with the acquisition of Valassis in 2014
The evolution from a printer serving financial institutions to a comprehensive provider of financial technology, data and solutions over the past century presented the opportunity to recognize this significant change with a company rebrand.
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Vericast was formed in 2020 to reflect the evolution into an integrated data, technology, solutions and services business
Vericast divested its adtech and cooperative mail businesses to sharpen its focus on advancing financial institution performance with the goal of helping banks and credit unions compete, grow and thrive.
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In 2024, a new era began, leveraging the organization’s legacy of data, martech, and omnichannel media expertise, with an exclusive focus on serving the financial services industry
NEWS
WHAT’S HAPPENING AT VERICAST
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PRESS RELEASE
Vericast’s “Checking Engine” an Industry-First Financial Innovation to Drive Acquisition
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PRESS RELEASE
57% of Consumers Will Stay with Their Bank, Unless Offered Attractive Incentives Elsewhere, Vericast Research Finds
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COMPANY INFORMATION
Get to know the leaders paving the way for Vericast innovation, insight and growth
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Serving our people, communities and planet to help shape a better future
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