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Vericast Research Uncovers Competing Priorities for Home Retail Shoppers

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Mary Broaddus

Executive Director, Corporate Communications

Dave Darovitz

Director of Public Relations
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Increasing costs and delivery delays have made customers more fickle than ever 

SAN ANTONIO, June 9, 2022: The latest survey conducted by Vericast found that when it comes to home retail, consumers have competing priorities. Shoppers are faced with deciding between a do-it-yourself (DIY) or treat yourself mentality, along with a potential conflict between value-seeking and values-based buying.

Vericast’s annual 2022 Retail TrendWatch report reveals how the priorities and preferences driving consumer spending behaviors are shifting. Nearly 2,000 consumers were surveyed about their spending, while about 270 home retailers and service providers were polled on their marketing and operational challenges.

“We are still seeing a strong desire to nest at home. However, recent headwinds such as increasing costs and delivery delays for home retail and service providers can create challenges for consumers and is influencing shopping behavior,” said Dave Cesaro, Executive Director Client Strategy at Vericast. “This volatile environment has produced a ripe opportunity for retailers to sway consumers from their preferred product or brand. Businesses that make the most of this receptive mindset, and focus on strategic approaches to advertising and discovery, will win the hearts of homebodies.” 

Based on survey results, the top retail trends to watch in 2022 include:

  • DIY projects lead to splurges. In home retail, DIY projects are still on the upswing and money saved on big projects could be spent elsewhere. Twenty-six percent of consumers are doing more home repair, maintenance or improvement projects themselves, with 19% planning to use the money saved to treat themselves to home décor. Further, 29% of people are delaying purchases to save money in the next three months for bigger purchases. Lastly, despite inflation concerns, home luxuries are still in the plan for many, with nearly half of consumers planning to purchase new products or services to enhance the enjoyment, comfort and/or beauty of their home.
  • Both value and values are a priority. Factors like rising prices and supply chain delays will continue to influence buying decisions, opening an opportunity for brands to compel consumers to try new products or switch retailers altogether. Survey results found that 55% of people are willing to try a new retailer or provider when purchasing a product or service for their home, and fair prices (55%) and quality (57%) are the top influencers. In addition, when consumers are selecting a new retailer or service provider, 37% of retail advertisers say social and environmental responsibility is a distinguishing factor. Ethics and values-based buying decisions are of particular importance to Gen Z, who prioritize social and environmental responsibility (17%) more than other generations (12%).
  • It’s essential to stay top of mind. In this environment, loyalty cannot be taken for granted as a multitude of forces are disrupting legacy buying decisions. Nearly half of consumers agree that product shortages are causing them to switch stores or purchase something different than planned. As such, 50% of consumers are more likely to purchase from a retailer that reaches out at the right time when there is a need for a product or service.
  • Mobile, mailbox and social media marketing all hold weight. Consumers are embracing a variety of purchasing and saving options, and a preference for paper or digital deals largely depends on lifestyle. The best approach for retailers is an omni-channel delivery of deals. Furthermore, 81% of advertisers believe that consumers are looking for deals and discounts more than in the past. With that in mind, 54% plan to increase use of social media, 53% plan to increase digital spend and 40% plan to increase use of print to deliver more value to shoppers. Twenty-eight percent of consumers say they are influenced by print coupons, discounts or deals when they’re shopping at a new store, website or home service provider, and 24% say they are influenced by direct mail.

View the full 2022 Retail TrendWatch report.

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for thousands of brands and businesses. While its award-winning portfolio of products, technology and solutions are part of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

About Retail TrendWatch

Vericast’s Retail TrendWatch report explores the challenges and opportunities facing retailers in the U.S. For 2022, 268 respondents from retailers in the home retail and home service provider categories completed the survey. Vericast also surveyed 1,841 consumers about their priorities, concerns and plans regarding home retail and home services. Respondents completed the survey from February 15 through March 7, 2022.

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Vericast’s Direct Mail Manager Ushers in Direct Mail for the Digital Age

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Mary Broaddus

Executive Director, Corporate Communications

Dave Darovitz

Director of Public Relations
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Automation, HTML personalization and real-time tracking help drive increased engagement

SAN ANTONIO, June 1, 2022: Vericast, a leading marketing solutions company, today announced its Direct Mail Manager solution now enables marketers to mail fully personalized, automated, and trackable postcards and letters at scale in 24 hours or less. This easy-to-use direct mail software helps drive customer engagement, saves marketers time, and reduces average costs over traditional print direct mail services.

Direct Mail Manager offers a suite of advanced application programming interfaces (APIs) that engineers and marketers alike can use to amplify their multi-channel marketing efforts. The software and APIs are simple yet robust enough to support demanding applications and integrations, empowering marketers to connect with audiences faster with greater relevancy.

New key features of Direct Mail Manager include:

  • Direct Mail API: Automate, streamline, and improve efficiency with an industry-leading direct mail API that allows development teams to incorporate direct mail capabilities into existing platforms.
  • CRM Integration: Integrates out-of-the-box with some of the most popular customer relationship management (CRM) tools, including Zapier, Salesforce, and QuickBooks.
  • Variable Printing: HTML templates support personalization of individual direct mail pieces, enabling brands to send localized content, target lapsed customers or reach loyal customers with tailored messages that increase conversion rates.
  • Real-Time Tracking and Analytics: Direct Mail Manager transforms direct mail for the digital age by providing automation, HTML templates, and real-time tracking through the life of the project or campaign.
  • Address Verification: Automated, real-time address verification of 160 million addresses in the U.S. helps reduce returned mail, saving time and money.

With these added capabilities, marketers can now execute direct mail in the same way they would a digital ad or email marketing campaign. Timely touchpoints following an interaction with a consumer, as well as personalization afforded by fully variable printing, boost engagement and loyalty in a shorter amount of time. Rather than spending four to six weeks working with several vendors to design, print and distribute a postcard or letter, marketers can now send them in hours and track results in real time with the ability to adjust the campaign as needed.

“Direct Mail Manager gives businesses of all sizes the ability to run responsive, personalized, cost-effective and scalable campaigns that are quick and as easy as sending an email – but more impactful,” said Jeff Kingsford, Director of Product, Vericast. “This software empowers marketers to continuously drive new leads and customers with little human intervention.”

According to market trends, the effectiveness of direct mail continues to be a tried-and-true method of connecting with consumers across all age groups. Vericast’s Restaurant Report and Direct Mail research found that after seeing a print ad, 72% of Gen Z and 74% of millennials will take to the internet to review a menu or download an app, and 60% of millennials are motivated to try new brands or stores due to direct mail.

“Direct Mail Manager has been instrumental in growing Replay Museum,” said Brian Cheaney, Owner, Replay Museum. “With Direct Mail Manager, we can send mailers automatically timed to different events throughout the year and I can see the impact. This has allowed me to focus on growing other parts of my business while Direct Mail Manager handles the rest.”

Learn more about Direct Mail Manager.

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for thousands of brands and businesses. While its award-winning portfolio of products, technology and solutions are part of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

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Vericast Expands Technologically Advanced Influencer Marketing Solution

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Mary Broaddus

Executive Director, Corporate Communications

Dave Darovitz

Director of Public Relations
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Strong campaign performance leads to new verticals, addition of TikTok 

SAN ANTONIO, May 26, 2022: Vericast today announced the expansion of its best-in-class influencer and paid social marketing solution to include TikTok, the world’s fastest growing video platform. Following a year of nearly 40% growth and success among clients in the consumer packaged goods vertical, the solution is available now to Vericast’s retail and restaurant clients. The announcement is another example of the company’s broader investment in marketing technology innovation.

Fueled by advanced artificial intelligence (AI) and industry-exclusive predictive intelligence technology, Vericast delivers organic creator content via paid social ads through the influencers’ handles.

AI technology evaluates and identifies the right influencer while proprietary data and insights from Vericast’s Consumer Graph help to ensure content reaches a brand’s target customer. Overlaying the Consumer Graph allows the delivery of smarter, more precise targeting and taps into consumer behavior beyond the standard capability of social platforms. With advanced technology and a strategic approach, Vericast’s client campaigns had significantly higher click-through rates, impressions, and increased brand awareness.

“We are redefining the way brands and consumers connect with each other,” said Tina Seitzinger, Senior Director, Influencer Marketing and Paid Social at Vericast. “Vericast can provide authentic storytelling combined with data depth to reach the right audiences with quality placements. This transcends traditional brand marketing to inspire and influence purchase decisions.”

TikTok bolsters Vericast’s paid social portfolio that includes Facebook and Instagram. With the addition of TikTok, Vericast is one of the first marketing solutions companies to offer a technologically sophisticated influencer program with the depth, breadth, and diversity of thousands of credible content creators representing multiple categories including lifestyle, fashion, beauty, food, health, and more.

From campaign strategy and influencer selection to paid media and reporting, Vericast’s benefits and differentiators include:

  • AI-powered: A holistic approach is applied using quantitative and qualitative methods to align the best influencers with brands based on their campaign objectives. This enhances the quality and integrity of campaigns, while safeguarding against follower fraud and protecting against harmful or questionable content.
  • Vericast Consumer Graph: Vericast translates billions of data signals into insights that help clients craft high-performing marketing strategies and reach desired audiences. Using patented analyses and rich text mining on over 110 billion signals from more than 120 million households every day, the Consumer Graph uncovers shopper intent, anticipates needs and builds an ideal audience tailored to reach specific campaign goals. Vericast’s Consumer Graph continually refreshes to introduce new audiences throughout a campaign’s lifecycle to target the highest opportunity shopper.
  • Premium influencers: Vericast sources 50% of influencers from diverse groups to ensure inclusion within the network. Vericast influencers endure a stringent vetting process where engagement rates, follower counts, audience data and other metrics are evaluated to ensure each influencer has quality content, proven credibility, and a healthy account. Vericast’s Influencer Relations team also provides support on the creative approach and strategy to ensure influencers are effective storytellers, producing authentic and high-impact content on behalf of a brand.
  • Omnichannel integration: From display and digital coupons to free-standing inserts and connected TV – Vericast provides scalable reach across multiple channels with a holistic, integrated solution for each program using audience-tested creative – all powered by proprietary audiences in Vericast’s Consumer Graph.
  • Programmatic paid media: Influencer content is amplified within premium and programmatic paid social ads served through influencer handles. To maximize budgets, real-time optimizations are made based on which influencer ads are driving the strongest performance in front of the client’s target audience.

To learn more about Vericast’s influencer and paid social solution, visit Vericast.com.

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for thousands of brands and businesses. While its award-winning portfolio of products, technology and solutions are part of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

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Shopping Amid Inflation Adds to Consumer Stress, Vericast Survey Finds

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Mary Broaddus

Executive Director, Corporate Communications

Dave Darovitz

Director of Public Relations
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Brands have an opportunity to alleviate pressure with timely offers

SAN ANTONIO, May 5, 2022 – The latest round of research conducted by Vericast found that 50% of all consumers and 64% of Millennials indicated that making spending decisions along with rising prices due to inflation are negatively impacting their mental health. Over a quarter agree that inflation is also influencing their decision to seek appropriate care.

To assess consumer behavior changes during inflationary times, Vericast, a leading marketing solutions company, recently conducted a survey of 1,000 U.S. adults and found that trying to make money last is also weighing heavily on the minds of consumers. Especially stressful factors – such as dwindling confidence in ability to pay bills on time and purchase necessities like food (70% expressed this sentiment) – are challenging consumers.

As a result, consumers are being more intentional with their spending to alleviate tension and exploring ways to navigate rising prices such as buying more private label brands, limiting spending in certain areas, and strategically allocating tax refunds. Many are also leveraging discounts on dining whenever possible.

With ongoing challenges from increased operational costs, talent shortages and supply chain bottlenecks, companies are facing pressure from many directions. To support both short- and long-term growth amid these hurdles, brands should prioritize staying top-of-mind with consumers in the moments that matter. Offering deals keeps brands in consideration but targeting those deals at the right audience interests – as well as aligning them with product availability – is more important than ever.

“Our survey results reveal opportunities for brands and marketers to better engage with consumers by helping them tackle financial challenges during inflationary times,” said Dave Cesaro, Executive Director Client Strategy at Vericast. “As the dollar shrinks, consumers are getting smarter with money. Brands can build credibility and stand out among competitors by offering value in the form of discounts and deals, which can help consumers feel more in control of their mental, physical, and financial health given the fatigue of the past two years.”  

Additional survey findings include:

  • Inflation prompts changes in shopping behaviors
    • The survey indicated a strong desire to be smart about money and limit spending. Seventy-two percent of respondents report they are buying more store or private label brand products to save money.
      • Millennials (77%) and Gen X (76%) represent the greatest number of participants to describe this as their strategy.
    • Though they are changing brands, many are not changing stores. Sixty-four percent say they have not changed grocery stores in the last six months.
  • Discounts are top-of-mind amid high prices
    • Results show that brands and marketers should offer discounts more than ever, as 88% of consumers surveyed say that a coupon would motivate them to try a new brand or store.
    • While 31% are limiting spending on non-essential items as their top way to save money, looking for more coupons or discounts (13%) and shopping the sale section (12%) were the next top ways to save.
  • Restaurants are especially at risk of losing customers
    • When asked how restaurant behaviors changed in the last six months, 61% of respondents said they dine out or order takeout less often.
      • Sixty-seven percent of Gen X agreed, as well as 62% of Millennials.
    • Only 27% said they have not changed how often they dine out or order takeout in the last six months.
    • Rising gas prices are stealing consumer spend away from restaurants, too. According to recent data, both limited- and full-service restaurant dining are the top spending cutback areas as gas prices increase.
  • Spending will be limited among several categories
    • Consumers identified clothing and accessories as the top category where their spending will be limited this year, followed by groceries.
    • Dental health has fallen in priorities as well, with 29% saying inflation is impacting their decision to seek out dental health care.

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for thousands of brands and businesses. While its award-winning portfolio of products, technology and solutions are part of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

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Vericast to Invest in Digital Marketing Technologies, Hire 250+ to Support Growth

Pradeep Ittycheria

Pradeep Ittycheria recently joined Vericast as Chief Technology Officer, Digital Marketing & Technology. The entrepreneur and technologist joined Vericast to help develop new digital marketing platforms and capabilities that will fuel the company’s growth. Vericast’s big data scale, mature ad-tech platform, and future new products and solutions attracted him to the company.

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Mary Broaddus

Executive Director, Corporate Communications

Dave Darovitz

Director of Public Relations
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Investments in machine learning, omnichannel platform, universal coupons and more

SAN ANTONIO, April 5, 2022 – Cementing its position as a marketing solutions leader, Vericast is investing in advanced technologies, while also hiring for more than 250 new positions across the organization this year. Over half of the jobs are engineering, data science, and product development roles created to support the company’s digital marketing technology growth. This significant investment in proprietary marketing innovations and people is the largest to date since the launch of Vericast in 2020.

“When we launched Vericast in early 2020, we did so with the intent to further develop new offerings and evolve our best-in-class technology, data, and services to address immediate client and market needs, changing consumer buying behavior and engagement preferences,” said John O’Malley, Chairman and Chief Executive Officer of Vericast. “This investment underscores our commitment to bringing new innovations to market, positioning Vericast for the next phase of our growth. With a combined portfolio of new offerings coupled with our existing set of proven solutions which have been driving success for organizations for many years, we will be able to serve clients in ways that no other partner can.”

Vericast’s technology investment includes several new and enhanced digital marketing innovations available this year aimed at helping clients improve performance, extend their reach, and retain their customers:

  • Machine Learning Omnichannel Platform: A next-generation machine-learning omnichannel marketing platform designed to help mid-market clients better manage their customer data and continuously improve multi-channel media programs. This industry-first digital platform will be available to clients later this year.
  • Partner API: A newly engineered set of application programming interface services built to give clients and partners more direct control and access to Vericast’s demand-side advertising platform. This proprietary service enables third-party entities to execute media campaigns, retrieve campaign performance, manage invoicing and more. Partner API will be available to clients in Q2.
  • Enhanced Consumer Graph: Vericast has further strengthened the performance of its award-winning Consumer Graph predictive intelligence technology to include contextual targeting, taking advantage of signals and learnings based on real-time context of a consumer’s path to purchase. With contextual targeting capabilities, Vericast clients can now reach consumers in the moment by appearing next to relevant, brand-safe content delivered through a proprietary categorization engine that processes over five million web pages daily. With this technology, clients can message consumers as they consume content such as sports scores, news articles, blog posts and more. Consumer Graph’s contextual targeting capability is available to clients now.
  • Universal Digital Coupons: Vericast is the first marketing solutions company to launch a Universal Coupon solution with store-level redemption insights, precise consumer targeting, and scalable reach. This unmatched combination of capabilities creates new, diverse promotional strategies and distribution opportunities for brands and retailers. Vericast’s Universal Coupon solution integrates proprietary consumer behavior data with targeting technology and leverages a digital format designed to offer consumers more freedom of choice to use coupons on their mobile devices at any participating retailer. It is also a more secure, traceable digital coupon format. Vericast will begin test campaigns in Q2 in alignment with retailer acceptance of Universal Coupons.

The more than 250 new positions the company seeks to fill this year include on-site and remote jobs throughout the U.S. in data science, engineering, marketing, finance, manufacturing, and sales, among other functions. The company has a workforce of more than 5,000 employees with thousands of clients across many industries.

To learn more about Vericast, visit Vericast.com. For all employment opportunities, visit the Vericast careers page.

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for thousands of brands and businesses. While its award-winning portfolio of products, technology and solutions are a part of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

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Vericast Survey Finds Critical Gaps Between Financial Institutions and Consumers

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Mary Broaddus

Executive Director, Corporate Communications

Dave Darovitz

Director of Public Relations
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Changing privacy practices, consumer expectations and more have created rifts

SAN ANTONIO, March 31, 2022: A recent annual survey conducted by Vericast found critical gaps between financial institutions and consumers, suggesting a struggling relationship.

Vericast’s 2022 Financial Services TrendWatch report, which explores the challenges and opportunities facing U.S. financial institutions, found changes in privacy practices, consumer personalization expectations and lifestyle, social change and marketing innovation have created openings for financial institutions to better support consumer needs. More than 400 respondents from banks and credit unions and nearly 7,000 consumers were surveyed about their relationship, expectations, and experiences with their financial institutions.

“For financial institutions to achieve business goals and secure long-term success, they must address the disparity that exists between them and their customers — both current and future,” said Stephenie Williams, Vice President, Financial Institution Products and Strategy at Vericast. “Consumers want great customer service, and they want their banks and credit unions to be a community partner. Gaining this type of insight is the first step for financial institutions toward building stronger relationships with their audience.”

Through the survey, Vericast uncovered five marketing trends to watch this year that may close the gap between financial institutions and consumers, including:

  • Change events threaten long-standing loyalty. While financial institutions consider mergers and acquisitions a key driver of inorganic growth, consumers see it differently. About 75% of consumers surveyed said they are very or somewhat likely to leave their financial institution after a merger or acquisition event. Delivering consistent best-in-class customer service is the key to long-term success, especially when loyalty is challenged.
  • Streaming entertainment delivers new account acquisition tools. Many marketers and product managers struggle to find the right mix of marketing channels for increasing account growth. Traditional channels like social media, email and direct mail ranked high for usage, while the channel least used – connected TV (CTV) – is the most promising. According to Leichtman Research Group, 80% of U.S. households have at least one CTV device.
  • Expectations of privacy affect marketing strategies. This year, Google Chrome will become the final and largest major browser to eliminate third-party cookies, but marketing teams at financial institutions are largely unprepared for this change. According to survey results, fewer than one-third are ready for a cookie-less targeting strategy.
  • Demand for corporate responsibility challenges marketing goals. When asked to rank their 2022 marketing goals, financial service marketers ranked local brand awareness in fifth place and social and environmental responsibility last (seventh place). Conversely, consumers ranked community and civic involvement and social responsibility high on their list of priorities (second and third place, respectively).
  • Loans will be the market-making competitive battleground. Seventy-two percent of financial institutions identified account acquisition as a primary driver of revenue this year. However, 86% of consumers surveyed are not inclined to make a switch in their financial institution. One place consumers do remain open to working with different financial institutions, however, is to secure home and auto loans.

View the full 2022 Financial Services TrendWatch report.

2022-Financial-Services-TrendWatch-Cover

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions are a part of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

About Financial Services TrendWatch

Vericast’s Financial Services TrendWatch report explores the challenges and opportunities facing financial institutions in the U.S. For 2022, 444 respondents from banks and credit unions with assets from $500 million to over $100 billion completed the survey. Vericast also surveyed nearly 7,000 consumers about their relationship, expectations, and experiences with their financial institutions, from check ordering to online banking to privacy. Respondents completed the survey from September 23 through November 23, 2021.

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Vericast Leads Innovation and Promotes Adoption of Universal Coupons at Scale

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Mary Broaddus

Executive Director, Corporate Communications

Dave Darovitz

Director of Public Relations
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First true omnichannel delivery of single-use digital coupons across retailers

 

SAN ANTONIO, March 16, 2022: Vericast is the first marketing solutions company to launch a Universal Coupon solution with store-level redemption insights, precise consumer targeting, and scalable reach. This unmatched combination of capabilities creates new, diverse promotional strategies and distribution opportunities for brands and retailers through Vericast’s national digital and print media solutions.

Vericast’s Universal Coupon solution leverages a new digital format designed to offer consumers more freedom of choice to use coupons on their mobile devices at any participating retailer. It is a more secure, traceable format for manufacturers and retailers. The company will deliver Universal Digital Coupons on behalf of clients through an extensive digital marketing portfolio, including display and video advertising, dynamic mobile, connected TV, and other solutions. Further, Vericast Universal Coupon campaigns benefit from real-time coupon redemption data and can be adjusted to optimize delivery of targeted media for improved response.

Unlike competitors, Vericast’s Universal Coupon solution integrates predictive intelligence with its award-winning Vericast Consumer Graph™, which unifies vast amounts of data to provide a heightened understanding of consumer behavior and precision targeting. The Consumer Graph ties devices and associated behavioral data to a base map of over 120 million U.S. households. It also makes seven trillion daily model calculations to improve audience intent, engagement, and results, as well as syncs data throughout the platform to continuously learn from one campaign to the next.

Featuring a new serialized “8112” barcode, the digital coupon is scanned and validated by participating retailers through a centralized system at the point-of-sale. Vericast’s early adoption and influence in shaping the Universal Coupon standard last year will enable consumer packaged goods companies to begin test campaigns in Q2 this year in alignment with retailer acceptance.

“Vericast is a pioneer in coupon marketing and distribution, and a trusted source among thousands of brands and retailers over several decades,” said Michelle Engle, Chief Product Officer at Vericast. “As a leading coupon distributor and processor, we have the scale and reach to expand the omnichannel marketing power of digital offers with the new Universal Coupon standard, while reducing fraud, improving accuracy, and creating a positive consumer experience.”

Vericast is working with FOBI AI, a leader in providing real-time data analytics through artificial intelligence, to supply the backend infrastructure for its Universal Coupon solution. 

As adoption of Universal Coupons grows, Vericast plans to offer consumers downloadable Universal Coupons on its Save.com website, an online resource for deals, savings and lifestyle hacks. According to Vericast’s 2021 Deals & Coupons Report, consumers are hungry for coupons, discounts and deals:

  • 60% of shoppers are looking for more coupons, discounts and deals to offset higher prices across shopping categories such as apparel, groceries and dining
  • 57% of people say that deals have a significant influence on their purchase decisions
  • 40% of consumers feel more positively toward brands that offer discounts or coupons, 30% will be more loyal to that brand, and 39% are more likely to make a repeat purchase

The first Universal Coupon will be delivered digitally and is intended to be viable in any medium, including paper. It is expected to extend Vericast’s reach and strengthen its Save portfolio, which includes Save direct mail and Save FSI. Vericast’s Save direct mail delivers meaningful savings and valuable offers from thousands of brands to over 75 million households and families each week.

New Universal Coupon Standard

The Universal Coupon standard was developed by The Coupon Bureau, an independent, non-profit organization working with the Association of Coupon Professionals.

“We’ve worked with the industry to create this new standard to address some of the biggest coupon challenges faced by manufacturers and retailers alike. The solution seeks to mitigate fraud, improve accuracy as well as delight the shopper,” said Brandi Johnson, CEO of The Coupon Bureau. “As a result, serialized AI 8112 coupons are revolutionizing the way we can apply coupons to the overall customer experience. Wide adoption is coming, and Vericast’s innovation and support in developing the standard will help lay the groundwork for making coupons a true omnichannel marketing tool.”

To learn more about Vericast’s Universal Coupon solution and what the standard means for brands, retailers and consumers, visit Vericast.

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Vericast Illumis™, Vericast Consumer Graph™, Household Connect™, and Harland Clarke Checks™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

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Vericast Reports Year-End Results

Investment Strategy and Evolution of Digital Business Set to Fuel Growth in 2022

SAN ANTONIO, March 3, 2022: Amidst continued market instability, Vericast remained steadfast in its commitment to growth, transformation, and innovation throughout 2021, achieving several key milestones.

The company simplified its go-to-market approach, unifying its former independent lines of business under the single Vericast brand. Within this new operating structure, the company has a robust pipeline of innovative, insights-driven solutions aimed at helping organizations engage and activate their customers. This refined structure also paved the way to begin development of a new digital marketing platform and strengthen engagement among financial institution clients with the company’s full portfolio of media solutions.

For the full year, 2021 consolidated net revenues for Vericast decreased 2.0% and total adjusted EBITDA increased 6.2% compared to 2020. Full year net revenues for the Digital Marketing & Technology Solutions segment increased 7.3% and adjusted EBITDA increased 18.3%. Net revenues for the Print Payment & Engagement Solutions segment decreased 2.7%, while adjusted EBITDA increased 3.4%.

During the fourth quarter, Vericast continued to see positive revenue trends for a number of its newer solutions, including Connected TV and Influencer/Paid Social, a clear indication of the strength of the company’s digital and marketing technology solutions product roadmap.

Redefined and newly implemented sales and product strategies have already led to some 2022 client wins across Vericast’s solution portfolio in the restaurant, financial services, ecommerce, and retail verticals. The company’s outlook for 2022 includes a plan to invest and drive growth by:

  • Bringing expanded media solutions to the financial services vertical
  • Continuing to enhance its award-winning data and technology solutions to satisfy the shifting needs of clients in new and existing verticals
  • Acquiring the talent and resources necessary to expand its digital capabilities to include digital coupons, DSP as a Service, and contextual targeting, which has gained early traction
  • Focusing on the development of a digital marketing platform designed to help mid-market clients better manage their customer data and continuously improve multi-channel media programs

“I am pleased to see early indicators that our refined go-to-market strategy is opening up increased opportunities for cross-selling and diversification. Clients cite our data, intelligence, advanced targeting capabilities, and ability to deliver measurable results as success drivers,” said John O’Malley, Chairman & CEO, Vericast. “In line with our strategic plan, we are intensifying our investment in Vericast, taking critical steps to evolve our advertising and marketing technology business, further positioning us well for sustainable growth.”

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™, Valassis Consumer Graph™ and Harland Clarke Checks™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

Media Contacts
Mary Broaddus
Dave Darovitz
press@vericast.com

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Press Release

Vericast’s Illumis™ Platform Receives Multiple Industry Awards

Illumis Earns Product-of-the-Year Honors, Influencer Marketing Innovation

SAN ANTONIO, Aug. 16, 2021: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, has been recognized with multiple industry awards for products within its Valassis line of business.

Illumis™, a proprietary, multi-patented digital marketing platform that seamlessly combines intelligence, media and technology, won Product of the Year in the 2021 Sales and Marketing Technology Awards program, also known as “The Sammys.” The Sammys recognize the technologies and organizations helping to solve the challenges companies have connecting and collaborating with prospects and customers.

Illumis also recently earned a Bronze Stevie® Award in the marketing/public relations solution category in the 18th Annual International Business Awards. The judges honored Illumis as a winning solution for consumer engagement and a powerful illustration of the successful integration of technology, media and insights to increase strategic decision-making capabilities. Winners will be celebrated during a virtual ceremony on December 8.

Illumis allows marketers to apply insight-led strategies to high-performing consumer engagement for more effective, efficient campaigns. Illumis offers a best-in-class, data-informed approach to omnichannel media buying, fueled by the predictive intelligence of the two-time award-winning Valassis Consumer Graph™.

Finally, Vericast was named a winner for influencer marketing innovation in the MarTech Breakthrough Awards, which showcases standout technologies and services that are revolutionizing how brands exceed consumer expectations. The Valassis Influencer Marketing solution is powered by Illumis and was recognized for successfully scaling beyond social media in multichannel campaigns and applying a custom approach to evaluate, find and connect with the best influencers for a brand.

Valassis Influencer Marketing programs have increased engagement of awareness campaigns by 64%, driving 110% higher click-throughs for traffic campaigns based on 32 consumer packaged goods brands testing nearly 3,000 pieces of content.

“It’s clear that Illumis is solving a real challenge for today’s marketers by spotlighting the media that will achieve the best results for each given campaign,” said Susan Lee, Group President, Digital Marketing and Technology Solutions at Vericast. “The transformative platform helps marketers drive influencer and other marketing innovation while keeping pace with the evolution of constant shifting consumer behavior.”

These award wins follow a recent Stevie American Business Awards honor earlier this year, in which Vericast received Gold status for Illumis in the marketing solutions category. To learn more, visit Illumis.

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™, Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

Media Contacts
Mary Broaddus
Dave Darovitz
press@vericast.com