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Essential Federal Credit Union Supercharges Member Digital Engagement with Vericast’s Account Advisor Powered by Ignite Sales

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Account Advisor enables Essential FCU to provide a deeper, consistent, and differentiated member experience

SAN ANTONIO, January 13, 2022: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, today announced that Essential Federal Credit Union (FCU) has selected Vericast’s Account Advisor solution powered by Ignite Sales’ guided conversation technology.

Account Advisor allows financial institutions to digitally engage with consumers and effectively point them to the most relevant financial products and services to support their financial goals. Through a strategic alliance, Vericast sells Ignite Sales’ powerful member engagement platform as part of its line of Harland Clarke account acquisition solutions.

Essential FCU is leveraging Account Advisor’s intelligent conversation guides in its branches to have tailored conversations that discover members’ unique needs and deliver personalized, highly accurate product recommendations.

“Vericast’s Account Advisor platform allows us to provide a tremendous service to our members,” said LaDonna Evans-Sutton, Vice President of Retail Services at Essential Federal Credit Union. “The platform enables us to drive meaningful conversations and offer product recommendations that precisely address members’ distinct circumstances. We would be doing a disservice to our members by not providing them with a digital guided conversation capability.”

Essential FCU also will gain valuable insight from decision-making sales and marketing data gathered during member conversations that will enable the credit union to enhance product offerings, processes, and marketing efforts. Additionally, Account Advisor’s sophisticated analytics measure conversation data and give decision-makers visibility into real-time member trends.

“We are pleased to partner with Vericast to help Essential Federal Credit Union get to the heart of its members’ current needs and guide them to financial wellness,” said George Noga, CEO of Ignite Sales. “Implementing Account Advisor powered by Ignite Sales represents Essential’s next step in digital transformation which will empower the institution to dramatically enhance the member experience.”

“Maximizing the value of each marketing dollar is our focus,” said Stephenie Williams, Vice President, Financial Institution Marketing Products & Strategy at Vericast. “Account Advisor powered by Ignite Sales directs members who respond to marketing acquisition programs toward selecting the product(s) that are most appropriate for their unique and personal financial needs. More satisfied members stay longer and buy more which solves a long-standing marketing challenge of creating a consistent buying experience.”

 

ABOUT ESSENTIAL FEDERAL CREDIT UNION

Founded in 1972 by a small group of Dow Chemical employees, Essential Federal Credit Union provides financial services for individuals and businesses, including checking, loans, IRAs, savings and more. Essential has more than 35,000 members in nine parishes in the Baton Rouge community: East Baton Rouge, West Baton Rouge, East Feliciana, West Feliciana, Ascension, Livingston, Iberville, Pointe Coupee, and St. Helena. With more than $360 million in assets, Essential is a community-chartered credit union that is federally insured through the National Credit Union Administration. For more information about Essential FCU or to apply for membership, visit www.essentialfcu.org.

 

ABOUT IGNITE SALES

Ignite Sales empowers banks and credit unions to increase online apply rates, account openings, and customer satisfaction. Its customer engagement platform builds customized, dynamic, customer-facing conversation guides for financial institutions that discover customer financial needs and generate highly accurate account recommendations that address each customer’s precise needs and circumstances. For over 20 years, banks and credit unions have been boosting the financial wellness of their customers and members with Ignite, resulting in 40% improved customer satisfaction, 100% accurate recommendations, and up to 150% growth in sales. All conversations are captured and leveraged by award-winning analytics that delivers decision-making data to bank management to improve product offerings, processes, and marketing efforts. Visit us at www.ignitesales.com on LinkedIn and Twitter @IgniteSales.

ABOUT VERICAST

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™Household Connect ™, Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

 

Media Contacts

Mary Broaddus
Dave Darovitz
press@vericast.com

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Vericast Reports Strong Third Quarter Results

SAN ANTONIO, November 15, 2021: Vericast is announcing highlights of its third quarter 2021 performance and its outlook for the year ahead. The company’s consolidated net revenues decreased 0.5% compared to 2020, while total adjusted EBITDA increased 10.2%.

Vericast continues to build momentum with recently introduced digital marketing and technology products such as ecommerce, add-to-cart and influencer marketing, all of which have shown solid performances this year. Clients across many industry verticals have seen tremendous success with the company’s Connected TV (CTV) solution which is on track to grow by more than 250% versus prior year. The company expects the solution, which helps brands connect with their target audiences through streaming services, increasingly will become a more vital part of marketers’ omnichannel strategies.

Vericast’s award-winning technology continues to benefit its print advertising products, as businesses still value print as a powerful channel for influencing consumer behavior. The company recently won the business of a major online retailer who cited Vericast’s print activation as its number one tactic for driving new customer acquisition, existing customer engagement, and overall time spent by visitors on its website.  

The company continues to experience stability with its check products, re-signing a number of existing check clients while securing a few new wins. Additionally, the company realized 10% growth across its marketing solutions driven by financial institution adoption of solutions that help them acquire, retain, and build loyal customers while generating growth for their business. Card Services revenue is up approximately 15% from prior year fueled by card manufacturing, print on demand, instant issuance and dual interface migrations.

“I am excited by the progress we have made this year with new products, clients, and verticals and equally proud of the trusted partnerships we have maintained with our long-standing clients, many of whom are challenged to meet unpredictable consumer demands while reacting to various macroeconomic factors,” said John O’Malley, Chairman & CEO, Vericast. “As we head into 2022, I am confident that Vericast’s broad capabilities will provide clients with the solutions they need to achieve unparalleled reach and engagement with their customers in new and innovative ways.”

Looking ahead to the new year, Vericast expects its digital growth strategy will  differentiate the company in the marketplace and further enhance the value it delivers to clients.

“We look forward to continuing to find ways to bring together and invest in our award-winning technology, data and services to fuel our growth while addressing immediate client and market needs,” added O’Malley. “I am inspired by the winning spirit and talent of the Vericast team who is driven to positively impact our business, our clients’ growth and that of the overall economy in 2022.”

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

Media Contacts
Mary Broaddus
Dave Darovitz
press@vericast.com

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Safety, Savings & Self-Care to Fuel Commerce Into 2022, Vericast Study Finds

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Mary Broaddus

Executive Director, Corporate Communications

Dave Darovitz

Director of Public Relations
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Consumer optimism mixed with concern due to lasting impacts of pandemic
SAN ANTONIO, 

: A new survey from Vericast revealed that

consumers have a strong desire to return to ‘normal’ but have mixed feelings about the year ahead. According to Vericast’s 2022 Consumer Outlook, nearly 60% of consumers are optimistic, but there are continued concerns about a COVID-19 resurgence and its impact on the national economy.

Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, recently surveyed 1,000 U.S. adults to better understand consumer sentiment and corresponding brand marketing opportunities heading into the new year.

The study found that a majority of Americans remain concerned about a resurgence of COVID-19 (71%) and its impact on the national economy (76%). While there is an underlying desire to return to traditional patterns of shopping and socializing, these fears are causing consumers to want to shop local, make their budgets stretch further and engage with brands that feel safe and familiar.

"This holiday season and throughout 2022, brands must help consumers feel in control and tended to,"

 

“Consumers want to be optimistic about the future,” said Sarah O’Grady, Vice President of Marketing at Vericast. “Unfortunately, virus and economic concerns are holding them back. This holiday season and throughout 2022, brands must help consumers feel in control and tended to, whether that’s through personalized offers, campaigns that highlight familiar routines/rituals, self-care messaging or by offering value at establishments close to home.”

To deliver on these nuances and create meaningful connections, brands need access to a combination of intelligence, data and technology that seamlessly works together to keep pace with constantly evolving consumer behavior. Now more than ever, building long-lasting customer relationships requires a deep understanding of ever-changing preferences.

Additional findings include:

  • Consumers want control and comfort
    • Consumers are eager to make up for lost time, but only if it feels safe. This holiday season they plan to stay local, socialize on a smaller scale and avoid crowds. They are also less comfortable with public transportation.
    • 60% of consumers plan to have smaller gatherings this holiday season; 75% are comfortable with in-state travel and 71% want to support local stores and restaurants.
  • Consumers emphasize self-care
    • The pandemic still weighs heavy; 30% of consumers are looking for ways to care for their mental, emotional and physical health. This is up from 18% in March.
    • Half of Gen Z and 43% of millennials say a break from work and daily responsibilities is important when celebrating the holidays, hinting at stress and burnout in these groups.
    • Brands should help reduce stress with special offers, self-care treats and supportive messages.
  • Savings at local shops will reap rewards
    • More than half of survey participants (55%) plan to shop in person at stores within their community this holiday season due to shipping delays experienced last year and 39% want information on where to find the best local deals.
    • To connect with shoppers, brands should focus on meeting people where they are with savings at nearby shops, outlets and restaurants.

View additional findings from the 2022 Consumer Outlook.

ABOUT VERICAST

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™Household Connect ™, Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

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Consumers Want to Stream TV Here, There and Everywhere, Vericast Survey Finds

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Mary Broaddus

Executive Director, Corporate Communications

Dave Darovitz

Director of Public Relations
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CTV growth creates significant omnichannel opportunity for brands
SAN ANTONIO, 

:Vericast survey of more than 1,000 U.S.

revealed that consumers want to stream Connected TV (CTV) outside of the home, including during long-distance travel on planes and trains.

Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, conducted the survey last month to assess consumer behavior towards CTV. The results indicate opportunities for brands and marketers to better engage with consumers.

While only 26% of respondents have streamed TV during a flight and 36% on long-distance road trips in the past, 50% for each category would do so if device availability and connectivity were not a barrier. This presents new advertising opportunities for brands to spread messaging to target audiences on-the-go through CTV. The study also uncovered an interest among consumers to stream TV on public transportation and in taxis/rideshare vehicles.

 

“Technology advancements like 5G and broader accessibility in transportation like self-driving cars will continue to increase availability of streaming TV options among consumers.”

 

“Technology advancements like 5G and broader accessibility in transportation like self-driving cars will continue to increase availability of streaming TV options among consumers,” said Michelle Engle, Chief Product Officer at Vericast. “While CTV has been an important marketing channel in recent years, it’s becoming even more critical to omnichannel strategies. With consumers looking to stream more outside of their homes – and new types of connectivity coming into play – brands should evaluate how they’re incorporating CTV into their marketing mix to drive further engagement.”

Additional findings from the survey include:

Consumers see a future with TV streaming in self-driving vehicles

  • The study showed a strong desire to stream TV in autonomous vehicles. Consumers anticipate streaming and self-driving vehicles will merge in the future, with many saying if they could stream TV anywhere inside a self-driving vehicle, they would consider doing it through the center console (41%), on the windshield head-up display projection (24%) or other entertainment screens inside the vehicle (24%).
  • Only 37% said they would not consider streaming TV inside a self-driving vehicle.

Consumers increasingly prefer CTV over traditional TV formats

  • 75% of consumers currently stream content at home via their television and 41% currently stream via a smartphone.

This represents a five percentage point increase over findings from a Vericast survey conducted in February 2021, when 70% of consumers reported that they were currently using streaming TV services and 68% said they were willing to share data with brands to improve their streaming TV ad experience.

ABOUT VERICAST

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™Household Connect ™, Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

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Consumers Ready to Spend, Favor Local Retailers This Holiday Season

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New shopper sentiment and insights from Vericast reveals that consumers expect value, want to spend more and plan to shop locally in-store this holiday season.
SAN ANTONIO, 

: Vericast, a leading marketing solutions

company that delivers actionable insights and operational expertise at scale,

recently commissioned an online survey of 1,000 people to gauge consumer sentiment and shopping behavior heading into this holiday season.

The survey found that holiday shopping is starting earlier this year due to shipping delays experienced with online shopping last year – 55% plan to shop in person as a result. More than half (60%) prefer to shop at local neighborhood stores and a majority (71%) of consumers agree it’s important to support local stores and restaurants.

While 63% of consumers found the holiday season last year to be more stressful than previous years, 59% feel optimistic about the upcoming 2021 holiday season. The survey also found that saving money on holiday purchases is a priority — especially as 30% of those who expect they will be spending more than last year are planning to buy more gifts to make up for the 2020 holiday season. Seventy-eight percent of consumers increased their saving behaviors during the pandemic and 84% plan to continue this trend over the next year. This is reflected in consumer holiday shopping plans, with 50% planning to use more coupons for holiday shopping.

“Last year, lockdowns made in-person shopping challenging. As the world began to open again, people were anxious to get back into their local stores and use online shopping to supplement certain items,” said Sarah O’Grady, Vice President of Brand Marketing at Vericast. “With the holiday season upon us, consumers want to make up for lost time after such a disruptive 2020. Retailers can capitalize on this by offering deals and discounts ­– online and in-store – that make holiday shopping more affordable and meets consumers where they are.”

The mix of a desire to gather this holiday season and economic strains caused by COVID-19 makes receiving a deal essential. From gift buying to party planning and eating out while shopping, the presence of a compelling offer may make the difference in whether consumers host a gathering, how much they spend, and which brands, products and stores they choose. Additional key takeaways include:

Savings are Key:

  • 53% of consumers agree they need better solutions to save more money on shopping
  • 59% wished there were more coupons available during the 2020 holiday season; this sentiment is even higher among millennials (68%) and parents (68%)
  • 49% agree they would shop online more if they could use more coupons
  • The categories people are most interested in receiving a discount, coupon or offer for this season include grocery (61%), restaurant (45%) and apparel (40%)

Spending on Holiday Gatherings Will Increase:

  • 74% believe hosting or attending holiday gatherings with family or friends will occur
  • 93% of those planning to host holiday gatherings say they will spend the same or more than last year (55% more / 38% same)
  • Among those who plan to spend more:
    • 37% will spend more to enhance the guest experience (e.g., more expensive food, décor, etc.)
    • 65% will be gathering more often or with larger groups of people

View an infographic of these findings.

ABOUT VERICAST

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™Household Connect ™, Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

 

Media Contacts

Mary Broaddus
Dave Darovitz
press@vericast.com

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Vericast Finds Shoppers Leaving Brands that Don’t Offer Value

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Effective marketing strategies can reconnect price sensitive consumers with brands
SAN ANTONIO, 

: Vericast, a leading marketing solutions

company that delivers actionable insights and operational expertise at scale,

reveals consumers are increasingly cautious and price sensitive, trading brand loyalty for the best value.

The Vericast 2021 Deals & Coupons Report highlights consumer sentiment towards coupons, discounts and deals. The recent online survey of nearly 2,000 people found that 60% of shoppers are looking for more coupons, discounts and deals to offset higher prices across shopping categories such as apparel, groceries and dining. Nearly half (45%) are switching brands to save money, while more than half (53%) are shopping at multiple stores to find the best price.

The study also revealed that today’s shoppers are using more channels than ever to discover value. They want coupons, discounts or deals delivered through multiple channels including direct mail, online and digital paperless/print at home.

“Consumers want coupons and discounts but can’t always find them when and where they want to,” said Sarah O’Grady, Vice President of Brand Marketing at Vericast. “Marketers must adapt with a broad and balanced omnichannel approach to satisfy price sensitive shoppers and reestablish brand loyalty.”

Effective marketing strategies can help brands and retailers reconnect with today’s value-hungry shoppers. Three key steps marketers can take to rebuild loyalty:

  • Identify new behaviors: Higher prices are driving more consumers to proactively seek value and use more coupons, discounts and deals than last year. Marketers must take this into account and understand that a compelling offer may make the difference in a buying decision for a consumer with a tight budget. More than half (57%) say coupons, discounts or deals have a high or medium influence on their purchasing decisions.
  • Go where the people are: Marketers must rebalance their approach to get deals in front of the right audience, not just the deal-savvy. Consumers are looking for deals and coupons in-person, online and through traditional channels.
  • Make deals part of your loyalty strategy: Report results found that 40% of consumers feel more positively towards brands that offer discounts or coupons, 30% will be more loyal to that brand, and 39% are more likely to make a repeat purchase. The increased demand for value presents an opportunity for marketers to rapidly build loyalty, repeat business and customer recommendations.

“Moving into the holiday season, there is a sense of urgency and big opportunity for retailers to reconnect with shoppers and build loyalty by delivering value wherever they are,” said O’Grady.

To view the full report, download the Vericast 2021 Deals & Coupons Report.

ABOUT VERICAST

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™Household Connect ™, Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

 

Media Contacts

Mary Broaddus
Dave Darovitz
press@vericast.com

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Vericast Back-to-School Survey Finds Parents Eager to Spend

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Back-to-School Outlook Reveals Marketing Strategies to Harness Optimism and Value Mindset
SAN ANTONIO, 

: Vericast, a leading marketing solutions

company that delivers actionable insights and operational expertise at scale,

released its 2021 Back-to-School Outlook today highlighting parent sentiment and the opportunity for retailers to influence purchasing behavior this back-to-school season.

Backed by proprietary data from Vericast’s Valassis line of business, the 2021 Back-to-School Outlook is based on responses from over 800 parents of K–12 or college students. The study indicates that parents are “savvy-pragmatists” energized by the future and eager to spend but looking to shop smart.

Just over half (54%) of parents believe they will spend more on readying children for school. And while 60% of parents are interested in spending more on their children to make the start of this school year special, the impact of challenging economic conditions resulting from a global pandemic is driving a renewed focus on value with a clear desire for deals, discounts and sales year-round.

The study also showed the in-store experience will play an integral part in back-to-school shopping, with the majority of respondents indicating they plan to shop only or mostly in-store for everything from clothing and accessories to supplies and electronics.

These findings reveal there is tremendous opportunity for marketers to influence back-to-school purchasing with compelling coupons and discounts delivered in the right channels for parents. Marketers can also address the need for convenience and exceptional in-store shopping experiences by identifying new ways to expedite purchases and add value before and during the path to purchase.

“This back-to-school season is a milestone for many parents as some students return to in-person learning for the first time in over a year,” said Sarah O’Grady, Vice President of Brand Marketing at Vericast. “This presents the ultimate opportunity for marketers and retailers to listen and respond to the needs of parents. Retailers who make the right moves now could ensure a lifetime of loyalty from grateful parents who seek empathy and prioritize value and safety during a time of uncertainty.”

To view the entire study, download the 2021 Back-to-School Outlook.

ABOUT VERICAST

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™Household Connect ™, Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

 

Media Contacts

Mary Broaddus
Dave Darovitz
press@vericast.com

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Vericast Study Sees More Socially Conscious Consumer, Cautious Return to Normal

2021 Consumer Intel Report Reveals How Marketers Can Capitalize on a New Paradigm

SAN ANTONIO, July 28, 2021: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, today announces proprietary data from its Valassis line of business, providing a snapshot into how American consumers are feeling and behaving as COVID-19 restrictions ease. The 2021 Consumer Intel Report, which is based on responses from over 1,000 U.S. adults, indicates that while consumers’ habits, perceptions and expectations have changed, there is an opportunity to capitalize on their desire to return to “normal,” but with cautious optimism.

As marketers look to align with this new paradigm, they must understand and cater to consumers’ current sentiment. For example, the survey findings point to the rise of a more conscious consumer — with 52% of respondents saying it is important that the brands they purchase from have values aligning with their own. In addition, 72% of millennial parents are more likely to be loyal to a brand or store that shares its efforts to be environmentally responsible or has sustainable or ethical business practices. Sustainability is worth a financial commitment for some — 63% of millennials are willing to pay more for sustainable products.

The in-store experience is going to become more critical than ever as consumers are eager to return and engage more closely with the brands they buy from. Shopping indoors performed better than most other indoor activities in terms of comfort level among respondents (49% said they are comfortable). The survey also found that 74% of consumers prefer to buy products that they need to smell, touch or feel in-store. Retailers can capitalize on this behavior with more seamless experiences and well-timed discounts.

In 2020, while online shopping increased significantly across food, household goods and health and beauty care products, it has nearly gone back to 2019 levels across these categories. For example, our survey found that 18% of consumers said they do all their food shopping online compared to 29% indicating this in 2020. At the same time, the shift to online shopping — largely driven by the pandemic — did generate first-time online shoppers, creating new opportunities for brands.

“There is a clear willingness among consumers to return to pre-pandemic activities, albeit tempered with some caution,” said Sarah O’Grady, Vice President of Brand Marketing at Vericast. “The challenge for brands now is to respect the caution while galvanizing action. With our survey results in mind, there are four definitive ways for marketers to generate authentic customer engagement: use messaging that conveys forward momentum, promote health and safety measures, demonstrate a social conscience and take advantage of in-store retail with promotions and experiences.”

Additional key takeaways from the report include:

  • Saving is still king
    • 72% of consumers said they increased their saving behaviors during COVID and 82% of those people told us they anticipate those behaviors to continue over the next year.
    • The majority (82%) of respondents said the most important thing when shopping for grocery products is to save the most money by going to a store with the lowest price.
    • Over half (52%) of consumers said a sale will drive an impulse purchase.
    • Affluent shoppers get excited by coupons, too: 79% said they use coupons when planning their shopping and the same percentage said it’s exciting to discover a discount on a product they were already planning to buy. Most use both paper and digital coupons/discounts and 64% say coupons/discounts speed up their decision to purchase.
  • Familiarity, trust and authenticity matter
    • Following a period of uncertainty, consumers are now seeking out stability and familiarity. In fact, 67% said they prefer a brand or store that provides a consistent experience.
    • 56% said they typically purchase from brands they’re familiar with because of their brand communications.
  • Housing boom creates opportunity
    • 75% of millennial parents, 73% of parents and 69% of millennials have purchased home comfort items within the last six months with more than half (52%) of all consumers intending to make a purchase in the next six months.
    • 63% of millennial parents, 59% of parents and 55% of millennials said they’re spending more time and/or money improving their home.
  • Restaurants must adapt
    • There is a degree of caution about returning to restaurants with 61% of parents, 60% of millennial parents and 55% of millennials comfortable dining outside.
    • 63% of consumers say they are more comfortable ordering carryout or delivery than dining inside at a restaurant. 

To view the full 2021 Consumer Intel Report, download “The cautious return to a new world.”

About the Study

The study was fielded by Valassis Feb. 18, 2021 through March 4, 2021 in conjunction with a global, third-party market research firm with proficiency in internet surveys. The sample is nationally representative and was derived from an online consumer opinion panel, and all participants were at least 18 years of age and living in the contiguous United States. The survey was closed once 1,004 completed responses had been reached.

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™, Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

Media Contacts
Mary Broaddus
Dave Darovitz
press@vericast.com

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Vericast Announces High-Impact Enhancements for CTV

Includes High Match Rate, Advanced Privacy Control and Dynamic Creative

SAN ANTONIO, July 14, 2021: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, is announcing enhancements to its Connected TV (CTV) solution from its Valassis line of business. The upgraded features empower brands to reach their ideal audiences through proprietary customer data, a unique Household Connect™ approach and dynamic creative personalization.

Household Connect is a key element of the Valassis Consumer Graph™, which uniquely links data to a digital household in a manner that respects consumers’ privacy choices. This powerful approach is what enables Vericast to tap into billions of behavior and location signals to identify high-intent consumers across 120 million households for its Valassis CTV solution. This industry-first approach to creating digital households also allows CTV campaigns to drive real business results.

For example, when onboarding a customer’s first-party data, brands can quickly and accurately create an addressable audience, achieving up to an 80% match. After engaging this audience across top CTV platforms and over-the-top (OTT) channels, the company can tie ad frequency to real-world performance through a unique, closed-loop, matchback analysis.

In addition, brands can boost engagement by delivering high-impact, dynamic advertising that cuts through the clutter with relevant content based on customer demographics, nearest store location, interests, the weather and more.

“Today, brands should take full advantage of CTV to amplify their campaigns, tapping into the channel’s increasingly powerful and effective targeting capabilities and high engagement,” said Michelle Engle, Chief Product Officer, Digital Marketing & Technology Solutions at Vericast. “There has been a paradigm shift from traditional TV to streaming services with our data showing that 70% of U.S. adults are currently using streaming services. We have seen incredible growth with our rich intelligence and innovative features making CTV ads shoppable. Further, the valuable campaign insights we provide feed into future programs.”

Additional features include:

  • Automated content recognition: Allows marketers to retarget audiences (via social media, display or offline channels) from a brand’s current TV ad during or after ad exposure to increase campaign effectiveness.
  • OTT exposure retargeting: Enables brands to retarget anyone who has been exposed to a CTV or OTT advertisement.
  • Ad fraud monitoring: Includes pre-screening and incorporation of Interactive Advertising Bureau (IAB) spiders and bots’ lists, IP blocking, elimination of excessive impressions and abnormal activity, and removal of fraud due to suspicious activity.

Learn more about how to reach the streaming TV audience with digital precision and impactful ads with the Valassis CTV solution.

About Vericast

Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers.  Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow. Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.

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Mary Broaddus

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Press Release

Vericast’s Illumis™ Platform Wins Gold in Prestigious Stevie® Awards

Multi-patented Marketing Platform Connects Intelligence, Media, Technology

SAN ANTONIO, June 29, 2021: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, today announces Illumis™, its transformative marketing platform, is a Gold winner in the 2021 Stevie® American Business Awards.

Illumis, a Valassis solution, received the highest honor in the marketing solutions category. A record-breaking 3,800+ nominations from organizations of all sizes and virtually every industry were submitted for consideration in this highly competitive, premier business awards program.

Illumis brings together intelligence, media and technology in one seamless, multi-patented platform, allowing marketers to directly tie insight-led strategies to high-performing consumer engagement. It offers a competitive, data-informed approach to omnichannel media buying, fueled by the predictive intelligence of the two-time award-winning Valassis Consumer Graph™.

Built in-house, Illumis achieved Gold status largely due to the business impact it has delivered to clients. For instance, the solution enabled olive oil company Filippo Berio to increase household penetration and drive in-store sales at key retailers throughout the pandemic. Using data from Illumis, a display advertising campaign targeted high-intent consumers who grocery shop in-store, omnichannel and use delivery, with consumer profiles continuously optimized using real-time sales. The campaign ran in two flights, spaced one month apart, and outperformed both viewability and click-through-rate benchmarks. Both flights of the campaign drove a 6% sales lift at a key retailer, surpassing the benchmark of 1.1% – 5.7%.

“With more data and tools than ever, there are significant challenges around the fragmented nature of today’s marketing technologies,” said Susan Lee, Group President, Digital Marketing and Technology Solutions at Vericast. “The Illumis integrated platform solves those pain points by delivering multichannel engagement using an architecture that connects intelligence, media and technology, helping companies discover opportunities and inspire action. We have seen the positive effect Illumis has on brands every day to achieve more, and it is incredibly rewarding for the solution and its impact to be recognized industry-wide.”

Stevie American Business Award winners will be honored in a virtual awards ceremony on June 30.

Learn more about Illumis.

About Vericast

Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers.  Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow. Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.

Media Contact

Mary Broaddus

press@vericast.com