Categories
Press Release

Vericast Introduces Household Connect™, an Industry-first Targeting Approach

No Cookies or Device IDs!

SAN ANTONIO, May 18, 2021: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, today announces the launch of Household Connect, a digital solution from its Valassis line of business, that uniquely connects data to a digital household in a manner that respects consumers’ privacy choices. Household Connect will be a key element of the Consumer Graph award-winning technology that enables brands to anticipate intent and intelligently engage with their best audience.

Following recent major privacy shifts in the industry, many brands are facing the sudden challenge of accurately targeting consumers without using cookies. Household Connect’s exclusive, patent-pending targeting approach is not reliant on cookies or device IDs. Household Connect examines relationships between devices based on their behaviors to create digital households. By associating digital households with physical addresses, we can reach like-minded consumers across both print and digital media. The solution is built to scale and targets large audiences of consumers in highly relevant ways, despite having fewer identifiers to work with.

“In the world of advertising technology, the only constant is change,” said Michelle Engle, Chief Product Officer, Digital Marketing & Technology Solutions at Vericast. “We have spent over a decade laying the groundwork and investing in technology that is purpose built to adapt to current and future industry changes. This approach has allowed us to rapidly evolve our marketing technology amidst changing regulations to continue helping our clients reach their consumers in highly resonant ways. With Household Connect, we are grounding our technology in the digital household, empowering marketers to continue to deliver relevant, personalized targeting in a privacy-preserving and scalable manner.”

Household Connect provides the power and flexibility that today’s businesses need to:

  • Engage the right customers in a way that respects their privacy choices
  • Connect to consumers across channels to build meaningful experiences
  • Expand targeted customers by finding more like them across marketing channels

Learn more about Household Connect.

About Vericast

Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers.  Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow. Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce. 

Media Contact

Mary Broaddus

[email protected]

Categories
Press Release

Vericast Introduces Unique Solution Connecting Consumers with Banking Products

Account Advisor, Powered by Ignite Sales, Guides Financial Wellness Through Dynamic Dialogue

SAN ANTONIO, May 11, 2021: Vericast, a leading marketing solutions company, together with its Harland Clarke line of customer experience solutions, today introduces Account Advisor, which uniquely matches customer needs with relevant financial products. This best-in-class customer engagement platform, powered by Ignite Sales, Inc., guides consumers and small businesses through dynamic conversations focused on uncovering personal financial needs and then makes relevant, effective recommendations.

Account Advisor’s guided selection process leads banking customers to choose products that best fit their needs 98% of the time, according to data from Ignite Sales. This is in striking contrast to the 30% of customers who select the most appropriate accounts when given the ability to self-select online.

Through a consistent, dynamic dialogue – whether online or in-branch – Account Advisor identifies customers’ financial needs and offers personalized, real-time product recommendations, leading customers to discover new products and services that are most relevant to them. In fact, valuable recommendations lead to a 40% increase in customer satisfaction. This new strategic alliance with Ignite Sales empowers financial institutions to improve engagements and deepen relationships from the moment of account opening, positioning themselves as trusted financial advisors – good news for the 84% of banks that have not mapped their customer’s financial journey.

“The alliance between these two organizations has the potential to address a key priority of every bank marketer, which is maximizing the value of each customer response,” said Bill Hippensteel, Executive Vice President at Commerce Bank. “By utilizing information gathered from guided conversations, we will be able to better tailor our marketing messages. This allows us to customize and humanize our communications to improve our return on marketing investment (ROMI) and maximize lifetime value.”

A Vericast solution within Harland Clarke’s data-driven, highly personalized financial services offerings, Account Advisor enables financial institutions to automate, simplify and satisfy their customers’ desire for 24/7 personal service.

Key features and benefits of Account Advisor include:

  • Higher account opening completion rate and more online applications
  • Consistent, trackable and compliant conversations and recommendations
  • Enhanced sales efficiency and reduced turnover
  • Advanced reporting on effectiveness and efficiency of customer interactions
  • Streamlined acquisition of current client and market data to inform marketing, product, development, training, expansion and strategic decision-making

“The bar for personal digitalization has never been higher with the increased use of online banking, accelerated by the pandemic,” said Scott Hansen, EVP, Marketing, Vericast. “Technology has redefined the way financial institutions connect with consumers, and by engaging new customers in meaningful ways at the moment that most influences their decisions, financial institutions are able to best meet and also improve their customers’ financial wellness goals at every life stage.”

Learn more about Account Advisor and how it accurately matches consumers to financial products and services.

About Vericast

Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers.  Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow. Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.

About Ignite Sales

Ignite Sales empowers banks and credit unions to conduct highly efficient and effective customer interactions designed to discover customer needs and make accurate product recommendations. Its award-winning customer engagement platform digitizes the sales process digitally and in the branch. Ignite significantly improves sales force performance by using artificial intelligence (AI) and behavioral science proven over 20 years with the industry’s leading banks, resulting in 40% improved customer satisfaction, 100% accurate recommendations and up to 150% growth in sales. Award winning analytics show bank management valuable information unattainable with any other fintech provider. Visit us at www.ignitesales.com.  Follow us on Linkedin and <Twitter @IgniteSales.

Media Contact

Mary Broaddus

[email protected]

Categories
Press Release

Vericast Survey: How Deals Play a Role in Return to Pre-pandemic Activities

Savings Bring Emotional Payoff, Drive Excitement Especially for Younger Consumers

SAN ANTONIO, April 29, 2021: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale – in concert with its newly branded leading direct mail package Save that reaches over 75 million households nearly every week – today announces proprietary survey findings related to consumer sentiment around the use of coupons and discounts.

Based on responses from 1,000 U.S. adults, coupons and discounts are accelerating consumers’ return to pre-pandemic activities, with 64% of consumers noting that coupons or discounts would encourage them to take part in gatherings or group activities this summer including dining out, hosting a barbecue, seeing a movie at a theater, or playing mini golf. Additionally, 9 in 10 plan to use a coupon or discount in the next six months for grocery (70%), restaurants/dining (64%) and beauty/grooming (37%).

Coupons and discounts are also driving consumers to discover new businesses. In fact, 62% of adults reported having shopped at a brand, retailer or restaurant for the first time in the past year due to a coupon or discount. This aligns with consumer spending overall, with 83% of individuals saying they made at least one purchase over the last six months because of a coupon or discount.

“Now more than ever, consumers are placing an increased value on discounts and savings as they look to return to normalcy,” said Sarah O’Grady, Senior Director of Brand Marketing, Vericast. “Brands that take advantage of this sentiment will connect more deeply with consumers and maximize their brand visibility. Heading into the summer months, there is a significant opportunity for businesses to acquire new customers and strengthen relationships with current ones by delivering relevant offers for the products and experiences consumers want right now.”

Additional findings from the survey include:

  • Using coupons and discounts lead to an emotional reward
    • Almost half of consumers (43%) report feeling “excited” when they save money using a coupon or discount; more than half (51%) report feeling “satisfied.”
    • Younger generations feel the emotional payoff even more, with 59% of consumers aged 25-34 saying they feel “excited” by savings.
  • Coupons and discounts inspire people to stay in touch
    • 67% of consumers have used a coupon or discount to purchase or send gifts to family, friends or colleagues in the past year.
      • This is especially true for younger generations, with 85% of consumers aged 18-24 saying they used a coupon to purchase a gift at least once in the past year.
    • 43% of consumers are more inclined to purchase a gift online and have it delivered to the recipient when a coupon or discount is offered.
  • Deals are central to summer events
    • Consumers are planning to use coupons or discounts to celebrate summer holidays, with 58% likely to capitalize on Memorial Day (40%), Independence Day (40%) and Labor Day (33%) deals.
  • Coupons or discounts are used by consumers who have an active dating life
    • o 78% of consumers and 84% of Gen Z (age 18-24) currently dating say they would use a coupon or discount on a date at a restaurant.
    • Over one-third (36%) of dating consumers aged 35-44 say they are likely to use a coupon or discount on a first date.

To maximize a brand’s visibility and boost sales with engaging coupons and discounts, learn more about Save Direct Mail and the Save Free-standing Insert. Consumers can also sign up to be notified when an opportunity to save big pops up and follow Save on Facebook and Instagram.

About the Survey

To understand consumer sentiment around the use of coupons and discounts, 1,000 consumers were surveyed. All respondents were located in the United States and were over the age of 18. The survey was conducted in April 2021.

About Vericast

Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers.  Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow. Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.

Media Contact

Mary Broaddus

[email protected]

Categories
Press Release

FedEx Office, Vericast Unveil Branded Product Marketplace

Online marketplace offers personalized solutions to help business owners reopen, reconnect with customers

PLANO, Texas, April 15, 2021FedEx Office, a world-class provider of convenient, state-of-the-art printing, packing and shipping services and subsidiary of FedEx Corp. (NYSE: FDX), and Vericast, a leading marketing solutions company, together with its line of Harland Clarke promotional solutions, have joined forces to provide a wide selection of custom branded merchandise to help businesses across industries build brand recognition and drive company growth as COVID-19 challenges continue.

According to a recent FedEx Office study conducted by C-Space, small business owners use personalized products to support a number of business needs—engaging with customers and employees, promoting their brand at trade shows, and for special occasions. Businesses that have experienced a financial setback due to COVID-19 are scaling spending in this area and looking for promotional products that are cost effective and will deliver the best ROI by helping drive brand awareness and maintain relevancy.

The study found that while masks and hand sanitizer are in-demand now, these items are not expected to be a top need post-COVID, and further revealed the promotional products preferred most by small business owners include note pads (59%), post-it notes (59%), t-shirts (55%), and bags, such as tote bags and clear bags (54%).

“Through our business insights, we know our small to mid-size business customers are looking for solutions that will keep their brand top of mind as they reopen and work to reengage with their customers and drive revenue,” said Kim Dixon, Executive Vice President and Chief Operating Officer, FedEx Office.  “This branded offering is the latest example that demonstrates the FedEx Office commitment to provide our customers trusted services and solutions to grow their businesses.”

The FedEx Office online branded promotional products marketplace is powered by Harland Clarke’s leading promotional products offering, one of Vericast’s many solutions designed to help businesses engage with their customers. The dynamic platform lets businesses customize and purchase high-quality promotional products to get their brand and message in front of targeted audiences in a unique and relevant way.

“Promotional products are powerful marketing tools that can boost awareness, influence sales and lead to measurable business results,” said Scott Hansen, Executive Vice President, Marketing, Vericast. “We are thrilled to be collaborating with FedEx Office to bring this platform to life and support businesses in elevating their market presence. This effort comes at a time when organizations are seeking new ways to remain visible and extend their reach as they continue to recover in an uncertain environment.”

With an ever-expanding assortment of customizable, branded products, the FedEx Office online marketplace creates an opportunity for businesses to motivate prospects, share a token of appreciation with clients, or reward employees. From health and wellness and safety products, apparel to drinkware, technology and more, promotional merchandise fosters engagement and leaves a lasting impression.

To learn more, visit promoproducts.fedex.com.

About FedEx Office

FedEx Office gives small and medium businesses, large commercial customers, and consumers convenient access to expert printing, packing, shipping, and returns. The company’s digital-to-physical capabilities support the growth of e-commerce with online design and print, commercial and grand format signage, local and national logistics solutions. More than 2,100 print and ship locations include traditional retail stores complemented by locations inside Walmart, as well as FedEx OnCampus at hotels, convention centers, hospitals, corporate facilities, and universities. Customers work closely with more than 13,000 team members to obtain custom design, professional finishing, document creation, direct mail, signs and graphics, promotional products, copying, computer rental, free Wi-Fi, and corporate Print OnDemand solutions that include nationwide delivery. The company offers FedEx Express® and FedEx Ground® shipping with the flexibility of Hold at FedEx Location and FedEx Returns, as well as packing services backed by the FedEx® Packing Pledge. FedEx Office is also home to FedEx SameDay City on-demand and scheduled local delivery service, as well as RoxoTM, the FedEx SameDay Bot under development for autonomous last-mile delivery. For more information, please visit fedex.com/office or connect with us on Facebook, LinkedIn, and Twitter.

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenue of $79 billion, the company offers integrated business solutions through operating companies competing collectively, operating collaboratively and innovating digitally under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 570,000 team members to remain focused on safety, the highest ethical and professional standards and the needs of their customers and communities. FedEx is committed to connecting people and possibilities around the world responsibly and resourcefully, with a goal to achieve carbon-neutral operations by 2040. To learn more, please visit about.fedex.com.

About Vericast

Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers.  Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow. Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.

Categories
Press Release

Vericast Shares New Consumer Findings – Interest in Brand Discovery, Small Business

Survey Highlights Permanent Shifts in Consumer Behavior

SAN ANTONIO, Feb. 11, 2021: Vericast today announces proprietary survey findings from its Valassis line of business related to evolving consumer behaviors and media consumption in 2021. Vericast is a leading marketing solutions company that delivers actionable insights and operational expertise at scale.

Based on responses from 1,000 U.S. adults, consumers are doing their part to support small businesses, with 53% buying from local restaurants and 33% shopping at local retailers – specifically to support them through the pandemic. Additionally, consumers are more open to exploring new retailers and restaurants amid the pandemic. These behaviors have been driven by valuable offers (28% and 25% for retailers and restaurants, respectively), motivations to try something new (24% and 33%), and convenience/ease of ordering (19% and 25%).

Consumers continue to favor convenience and plan to maintain the accelerated use of pick-up and delivery services post-pandemic. New shopping behaviors adopted as part of their routine in the future, include the increased use of convenient services such as restaurant carry-out (29%), third-party delivery (27%), buy online, pick up in-store (BOPIS) (21%) and grocery delivery (17%).

“The extreme events of the past year led to dramatic shifts in consumer behavior,” said Carrie Parker, SVP of Marketing at Vericast. “People changed the way they live, shop and consume media, and our research shows that consumers are eager to discover new products and services and are desiring convenience and – above all – savings. For marketers, this year it’s critical to really understand your target consumers’ shifting behaviors and motivations and evolve with them, engaging across new media and connecting dots to deliver meaningful experiences and offers that meet their needs in specific moments.”

Additional findings from the survey include:
  • Consumers miss in-store experiences
    • The elements consumers miss most about the in-store experience include browsing/discovering new products (45%), trying on apparel (40%) and testing products in-person (34%).
  • Streaming TV usage is accelerating
    • More than half (57%) of consumers have increased time spent watching streaming TV during the coronavirus pandemic.
  • Fitness resolutions begin at-home
    • While the first two months of each year are often a high-volume month for gym membership sales, only 13% of consumers plan to purchase in-person gym memberships; 12% plan to purchase virtual/at-home workout subscriptions.
    • The top planned purchases for consumers in the self-care and wellness categories over the next two months include stress relief products (23%) and exercise equipment (21%).

About the Survey

To understand shifting consumer behaviors and purchasing decisions, 1,000 consumers were surveyed. All respondents were located in the United States and were over the age of 18. The survey was conducted in December 2020.

About Vericast

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. Its major lines of business, Valassis and Harland Clarke, are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Vericast on LinkedIn and Twitter.

Media Contact

Mary Broaddus

[email protected]

Categories
Press Release

Industry Awards Recognize Power of Solutions and Technology

Illumis™, by Valassis, Ties Insights-led Strategies to High-performing Consumer Engagement

SAN ANTONIO, Jan. 26, 2021:  Vericast today announced multiple notable industry awards for its Valassis line of business for its best-in-class technologies, innovative media and robust intelligence, helping marketers deploy more holistic omnichannel marketing campaigns. Vericast is a leading marketing solutions company that delivers actionable insights and operational expertise at scale.

Illumis™, by Valassis, has been named a technology winner in the product category of the 2021 BIG Innovation Awards, presented by the Business Intelligence Group. This annual business awards program recognizes organizations, products and people around the world that are bringing new ideas to life.

Illumis, a multi-patented platform, offers a competitive, data-informed approach to building omnichannel media strategies, fueled by the powerful, predictive intelligence of the Valassis Consumer Graph™. Illumis – according to a Total Economic Impact™ study conducted by Forrester – can lead to 110% increased revenue from ads for clients.

The power of Illumis shined for a Denver La-Z-Boy dealer who sought to drive sales immediately as COVID-19 restrictions were lifted and stores reopened in May 2020. The retailer leveraged predictive data in Illumis to identify high-propensity shoppers in-market, who the company engaged with through display ads and direct mail inserts. Illumis also identified new prospects outside the trade area who received display ads alone. Digital ads extended consumer reach and outperformed industry benchmarks, and overall, the omnichannel campaign drove a 15:1 return on ad spend.

“Building meaningful connections comes down to engaging during high-impact moments, delivering the right message at the right time to the right consumer,” said Susan Lee, Group President, Digital Marketing and Technology Solutions, Vericast. “What makes this challenging for brands is that consumers are constantly adapting to today’s realities, embracing new interests and consuming media differently. We purposefully built Illumis to help marketers keep pace with the evolution of consumer behavior, and it’s rewarding to not only see the results, but also to be recognized in the industry for our work.”

The Illumis platform along with the unique, unified data architecture of the Consumer Graph, was also recognized as a finalist in the Digiday Technology Awards for “best data management platform.”

Additionally, this month, Valassis was named the 2021 Marketing Vendor of the Year at the OnCon Icon Awards for its exceptional products, strong contributions to the marketing community through thought leadership and strides in innovation. This is an additional honor to being named among the Top 25 Marketing Vendor Award finalists, named in the fourth quarter of 2020. Over 10,000 total votes were tallied to determine this year’s winners of the OnCon Icon Awards.

About Vericast

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. Its major lines of business, Valassis and Harland Clarke, are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Vericast on LinkedIn and Twitter.

Media Contact

Mary Broaddus

[email protected]

Categories
Press Release

Vericast Introduces “Save” as the Consumer Resource for Deals

Direct Mail and FSI Drive Consumer Engagement, Deliver Valuable Offers

SAN ANTONIO, Jan. 15, 2021:  Vericast, a premier marketing solutions company that influences consumer purchasing and transaction behavior at scale, today introduced Save, the destination for deals, reaching over 75 million households nearly every week. Formerly RetailMeNot Everyday, Vericast’s Save remains committed to delivering meaningful everyday savings and provide valuable offers via direct mail and the free-standing insert (FSI), beginning Feb. 24.

These products influence consumers where they plan, shop and save, efficiently reaching them across a market or nationwide. In fact, 86% retain direct mail ads and 59% have made a purchase as a result of an ad. Similarly, engagement with the FSI is high with 85% of consumers familiar with it, indicating they read it. The FSI is also the no. 1 channel for consumer packaged goods coupons.

With the increased desire and value consumers place on savings, the launch of this new brand delivers the opportunity for discovery and deals, especially in economically trying times.

A recent survey of 1,000 U.S. consumers conducted by Valassis, a Vericast business, found that savings and offers have played a pivotal role during this time in fueling purchasing decisions. Specifically, since the pandemic began, 40% say they have tried a new product, business or brand because of a coupon or offer received in the mail – with younger audiences (57% of 18- to 24-year-olds) even more likely to do so. A quarter were motivated to try a new restaurant because they saw an offer, discount or deal – with even more (28%) trying a new retailer for the same reason.

“We are excited about the launch of Save as it is such an important and valuable way for brands to connect with consumers and showcase new products and offers,” said Carrie Parker, SVP of Marketing, Vericast. “With Save, brands have a powerful ability to excite consumers and share relevant deals on things people want and need in their everyday lives. We not only deliver savings to consumers, but also an emotional reward and the opportunity for discovery.”

In addition to the print offers value-seeking consumers will find from Vericast’s Save, they can anticipate an online resource coming soon in 2021, to further enhance the consumer experience.

About Vericast

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. Its major lines of business, Valassis and Harland Clarke, are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Vericast on LinkedIn and Twitter.

Media Contact

Mary Broaddus

[email protected]