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Vericast Expands Technologically Advanced Influencer Marketing Solution

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Mary Broaddus

Executive Director, Corporate Communications

Dave Darovitz

Director of Public Relations
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Strong campaign performance leads to new verticals, addition of TikTok 

SAN ANTONIO, May 26, 2022: Vericast today announced the expansion of its best-in-class influencer and paid social marketing solution to include TikTok, the world’s fastest growing video platform. Following a year of nearly 40% growth and success among clients in the consumer packaged goods vertical, the solution is available now to Vericast’s retail and restaurant clients. The announcement is another example of the company’s broader investment in marketing technology innovation.

Fueled by advanced artificial intelligence (AI) and industry-exclusive predictive intelligence technology, Vericast delivers organic creator content via paid social ads through the influencers’ handles.

AI technology evaluates and identifies the right influencer while proprietary data and insights from Vericast’s Consumer Graph help to ensure content reaches a brand’s target customer. Overlaying the Consumer Graph allows the delivery of smarter, more precise targeting and taps into consumer behavior beyond the standard capability of social platforms. With advanced technology and a strategic approach, Vericast’s client campaigns had significantly higher click-through rates, impressions, and increased brand awareness.

“We are redefining the way brands and consumers connect with each other,” said Tina Seitzinger, Senior Director, Influencer Marketing and Paid Social at Vericast. “Vericast can provide authentic storytelling combined with data depth to reach the right audiences with quality placements. This transcends traditional brand marketing to inspire and influence purchase decisions.”

TikTok bolsters Vericast’s paid social portfolio that includes Facebook and Instagram. With the addition of TikTok, Vericast is one of the first marketing solutions companies to offer a technologically sophisticated influencer program with the depth, breadth, and diversity of thousands of credible content creators representing multiple categories including lifestyle, fashion, beauty, food, health, and more.

From campaign strategy and influencer selection to paid media and reporting, Vericast’s benefits and differentiators include:

  • AI-powered: A holistic approach is applied using quantitative and qualitative methods to align the best influencers with brands based on their campaign objectives. This enhances the quality and integrity of campaigns, while safeguarding against follower fraud and protecting against harmful or questionable content.
  • Vericast Consumer Graph: Vericast translates billions of data signals into insights that help clients craft high-performing marketing strategies and reach desired audiences. Using patented analyses and rich text mining on over 110 billion signals from more than 120 million households every day, the Consumer Graph uncovers shopper intent, anticipates needs and builds an ideal audience tailored to reach specific campaign goals. Vericast’s Consumer Graph continually refreshes to introduce new audiences throughout a campaign’s lifecycle to target the highest opportunity shopper.
  • Premium influencers: Vericast sources 50% of influencers from diverse groups to ensure inclusion within the network. Vericast influencers endure a stringent vetting process where engagement rates, follower counts, audience data and other metrics are evaluated to ensure each influencer has quality content, proven credibility, and a healthy account. Vericast’s Influencer Relations team also provides support on the creative approach and strategy to ensure influencers are effective storytellers, producing authentic and high-impact content on behalf of a brand.
  • Omnichannel integration: From display and digital coupons to free-standing inserts and connected TV – Vericast provides scalable reach across multiple channels with a holistic, integrated solution for each program using audience-tested creative – all powered by proprietary audiences in Vericast’s Consumer Graph.
  • Programmatic paid media: Influencer content is amplified within premium and programmatic paid social ads served through influencer handles. To maximize budgets, real-time optimizations are made based on which influencer ads are driving the strongest performance in front of the client’s target audience.

To learn more about Vericast’s influencer and paid social solution, visit Vericast.com.

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for thousands of brands and businesses. While its award-winning portfolio of products, technology and solutions are part of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

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Shopping Amid Inflation Adds to Consumer Stress, Vericast Survey Finds

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MEDIA CONTACTS

Mary Broaddus

Executive Director, Corporate Communications

Dave Darovitz

Director of Public Relations
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Brands have an opportunity to alleviate pressure with timely offers

SAN ANTONIO, May 5, 2022 – The latest round of research conducted by Vericast found that 50% of all consumers and 64% of Millennials indicated that making spending decisions along with rising prices due to inflation are negatively impacting their mental health. Over a quarter agree that inflation is also influencing their decision to seek appropriate care.

To assess consumer behavior changes during inflationary times, Vericast, a leading marketing solutions company, recently conducted a survey of 1,000 U.S. adults and found that trying to make money last is also weighing heavily on the minds of consumers. Especially stressful factors – such as dwindling confidence in ability to pay bills on time and purchase necessities like food (70% expressed this sentiment) – are challenging consumers.

As a result, consumers are being more intentional with their spending to alleviate tension and exploring ways to navigate rising prices such as buying more private label brands, limiting spending in certain areas, and strategically allocating tax refunds. Many are also leveraging discounts on dining whenever possible.

With ongoing challenges from increased operational costs, talent shortages and supply chain bottlenecks, companies are facing pressure from many directions. To support both short- and long-term growth amid these hurdles, brands should prioritize staying top-of-mind with consumers in the moments that matter. Offering deals keeps brands in consideration but targeting those deals at the right audience interests – as well as aligning them with product availability – is more important than ever.

“Our survey results reveal opportunities for brands and marketers to better engage with consumers by helping them tackle financial challenges during inflationary times,” said Dave Cesaro, Executive Director Client Strategy at Vericast. “As the dollar shrinks, consumers are getting smarter with money. Brands can build credibility and stand out among competitors by offering value in the form of discounts and deals, which can help consumers feel more in control of their mental, physical, and financial health given the fatigue of the past two years.”  

Additional survey findings include:

  • Inflation prompts changes in shopping behaviors
    • The survey indicated a strong desire to be smart about money and limit spending. Seventy-two percent of respondents report they are buying more store or private label brand products to save money.
      • Millennials (77%) and Gen X (76%) represent the greatest number of participants to describe this as their strategy.
    • Though they are changing brands, many are not changing stores. Sixty-four percent say they have not changed grocery stores in the last six months.
  • Discounts are top-of-mind amid high prices
    • Results show that brands and marketers should offer discounts more than ever, as 88% of consumers surveyed say that a coupon would motivate them to try a new brand or store.
    • While 31% are limiting spending on non-essential items as their top way to save money, looking for more coupons or discounts (13%) and shopping the sale section (12%) were the next top ways to save.
  • Restaurants are especially at risk of losing customers
    • When asked how restaurant behaviors changed in the last six months, 61% of respondents said they dine out or order takeout less often.
      • Sixty-seven percent of Gen X agreed, as well as 62% of Millennials.
    • Only 27% said they have not changed how often they dine out or order takeout in the last six months.
    • Rising gas prices are stealing consumer spend away from restaurants, too. According to recent data, both limited- and full-service restaurant dining are the top spending cutback areas as gas prices increase.
  • Spending will be limited among several categories
    • Consumers identified clothing and accessories as the top category where their spending will be limited this year, followed by groceries.
    • Dental health has fallen in priorities as well, with 29% saying inflation is impacting their decision to seek out dental health care.

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for thousands of brands and businesses. While its award-winning portfolio of products, technology and solutions are part of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

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Vericast to Invest in Digital Marketing Technologies, Hire 250+ to Support Growth

Pradeep Ittycheria

Pradeep Ittycheria recently joined Vericast as Chief Technology Officer, Digital Marketing & Technology. The entrepreneur and technologist joined Vericast to help develop new digital marketing platforms and capabilities that will fuel the company’s growth. Vericast’s big data scale, mature ad-tech platform, and future new products and solutions attracted him to the company.

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Mary Broaddus

Executive Director, Corporate Communications

Dave Darovitz

Director of Public Relations
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Investments in machine learning, omnichannel platform, universal coupons and more

SAN ANTONIO, April 5, 2022 – Cementing its position as a marketing solutions leader, Vericast is investing in advanced technologies, while also hiring for more than 250 new positions across the organization this year. Over half of the jobs are engineering, data science, and product development roles created to support the company’s digital marketing technology growth. This significant investment in proprietary marketing innovations and people is the largest to date since the launch of Vericast in 2020.

“When we launched Vericast in early 2020, we did so with the intent to further develop new offerings and evolve our best-in-class technology, data, and services to address immediate client and market needs, changing consumer buying behavior and engagement preferences,” said John O’Malley, Chairman and Chief Executive Officer of Vericast. “This investment underscores our commitment to bringing new innovations to market, positioning Vericast for the next phase of our growth. With a combined portfolio of new offerings coupled with our existing set of proven solutions which have been driving success for organizations for many years, we will be able to serve clients in ways that no other partner can.”

Vericast’s technology investment includes several new and enhanced digital marketing innovations available this year aimed at helping clients improve performance, extend their reach, and retain their customers:

  • Machine Learning Omnichannel Platform: A next-generation machine-learning omnichannel marketing platform designed to help mid-market clients better manage their customer data and continuously improve multi-channel media programs. This industry-first digital platform will be available to clients later this year.
  • Partner API: A newly engineered set of application programming interface services built to give clients and partners more direct control and access to Vericast’s demand-side advertising platform. This proprietary service enables third-party entities to execute media campaigns, retrieve campaign performance, manage invoicing and more. Partner API will be available to clients in Q2.
  • Enhanced Consumer Graph: Vericast has further strengthened the performance of its award-winning Consumer Graph predictive intelligence technology to include contextual targeting, taking advantage of signals and learnings based on real-time context of a consumer’s path to purchase. With contextual targeting capabilities, Vericast clients can now reach consumers in the moment by appearing next to relevant, brand-safe content delivered through a proprietary categorization engine that processes over five million web pages daily. With this technology, clients can message consumers as they consume content such as sports scores, news articles, blog posts and more. Consumer Graph’s contextual targeting capability is available to clients now.
  • Universal Digital Coupons: Vericast is the first marketing solutions company to launch a Universal Coupon solution with store-level redemption insights, precise consumer targeting, and scalable reach. This unmatched combination of capabilities creates new, diverse promotional strategies and distribution opportunities for brands and retailers. Vericast’s Universal Coupon solution integrates proprietary consumer behavior data with targeting technology and leverages a digital format designed to offer consumers more freedom of choice to use coupons on their mobile devices at any participating retailer. It is also a more secure, traceable digital coupon format. Vericast will begin test campaigns in Q2 in alignment with retailer acceptance of Universal Coupons.

The more than 250 new positions the company seeks to fill this year include on-site and remote jobs throughout the U.S. in data science, engineering, marketing, finance, manufacturing, and sales, among other functions. The company has a workforce of more than 5,000 employees with thousands of clients across many industries.

To learn more about Vericast, visit Vericast.com. For all employment opportunities, visit the Vericast careers page.

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for thousands of brands and businesses. While its award-winning portfolio of products, technology and solutions are a part of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

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Vericast Survey Finds Critical Gaps Between Financial Institutions and Consumers

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Mary Broaddus

Executive Director, Corporate Communications

Dave Darovitz

Director of Public Relations
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Changing privacy practices, consumer expectations and more have created rifts

SAN ANTONIO, March 31, 2022: A recent annual survey conducted by Vericast found critical gaps between financial institutions and consumers, suggesting a struggling relationship.

Vericast’s 2022 Financial Services TrendWatch report, which explores the challenges and opportunities facing U.S. financial institutions, found changes in privacy practices, consumer personalization expectations and lifestyle, social change and marketing innovation have created openings for financial institutions to better support consumer needs. More than 400 respondents from banks and credit unions and nearly 7,000 consumers were surveyed about their relationship, expectations, and experiences with their financial institutions.

“For financial institutions to achieve business goals and secure long-term success, they must address the disparity that exists between them and their customers — both current and future,” said Stephenie Williams, Vice President, Financial Institution Products and Strategy at Vericast. “Consumers want great customer service, and they want their banks and credit unions to be a community partner. Gaining this type of insight is the first step for financial institutions toward building stronger relationships with their audience.”

Through the survey, Vericast uncovered five marketing trends to watch this year that may close the gap between financial institutions and consumers, including:

  • Change events threaten long-standing loyalty. While financial institutions consider mergers and acquisitions a key driver of inorganic growth, consumers see it differently. About 75% of consumers surveyed said they are very or somewhat likely to leave their financial institution after a merger or acquisition event. Delivering consistent best-in-class customer service is the key to long-term success, especially when loyalty is challenged.
  • Streaming entertainment delivers new account acquisition tools. Many marketers and product managers struggle to find the right mix of marketing channels for increasing account growth. Traditional channels like social media, email and direct mail ranked high for usage, while the channel least used – connected TV (CTV) – is the most promising. According to Leichtman Research Group, 80% of U.S. households have at least one CTV device.
  • Expectations of privacy affect marketing strategies. This year, Google Chrome will become the final and largest major browser to eliminate third-party cookies, but marketing teams at financial institutions are largely unprepared for this change. According to survey results, fewer than one-third are ready for a cookie-less targeting strategy.
  • Demand for corporate responsibility challenges marketing goals. When asked to rank their 2022 marketing goals, financial service marketers ranked local brand awareness in fifth place and social and environmental responsibility last (seventh place). Conversely, consumers ranked community and civic involvement and social responsibility high on their list of priorities (second and third place, respectively).
  • Loans will be the market-making competitive battleground. Seventy-two percent of financial institutions identified account acquisition as a primary driver of revenue this year. However, 86% of consumers surveyed are not inclined to make a switch in their financial institution. One place consumers do remain open to working with different financial institutions, however, is to secure home and auto loans.

View the full 2022 Financial Services TrendWatch report.

2022-Financial-Services-TrendWatch-Cover

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions are a part of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

About Financial Services TrendWatch

Vericast’s Financial Services TrendWatch report explores the challenges and opportunities facing financial institutions in the U.S. For 2022, 444 respondents from banks and credit unions with assets from $500 million to over $100 billion completed the survey. Vericast also surveyed nearly 7,000 consumers about their relationship, expectations, and experiences with their financial institutions, from check ordering to online banking to privacy. Respondents completed the survey from September 23 through November 23, 2021.

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Vericast Leads Innovation and Promotes Adoption of Universal Coupons at Scale

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Mary Broaddus

Executive Director, Corporate Communications

Dave Darovitz

Director of Public Relations
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First true omnichannel delivery of single-use digital coupons across retailers

 

SAN ANTONIO, March 16, 2022: Vericast is the first marketing solutions company to launch a Universal Coupon solution with store-level redemption insights, precise consumer targeting, and scalable reach. This unmatched combination of capabilities creates new, diverse promotional strategies and distribution opportunities for brands and retailers through Vericast’s national digital and print media solutions.

Vericast’s Universal Coupon solution leverages a new digital format designed to offer consumers more freedom of choice to use coupons on their mobile devices at any participating retailer. It is a more secure, traceable format for manufacturers and retailers. The company will deliver Universal Digital Coupons on behalf of clients through an extensive digital marketing portfolio, including display and video advertising, dynamic mobile, connected TV, and other solutions. Further, Vericast Universal Coupon campaigns benefit from real-time coupon redemption data and can be adjusted to optimize delivery of targeted media for improved response.

Unlike competitors, Vericast’s Universal Coupon solution integrates predictive intelligence with its award-winning Vericast Consumer Graph™, which unifies vast amounts of data to provide a heightened understanding of consumer behavior and precision targeting. The Consumer Graph ties devices and associated behavioral data to a base map of over 120 million U.S. households. It also makes seven trillion daily model calculations to improve audience intent, engagement, and results, as well as syncs data throughout the platform to continuously learn from one campaign to the next.

Featuring a new serialized “8112” barcode, the digital coupon is scanned and validated by participating retailers through a centralized system at the point-of-sale. Vericast’s early adoption and influence in shaping the Universal Coupon standard last year will enable consumer packaged goods companies to begin test campaigns in Q2 this year in alignment with retailer acceptance.

“Vericast is a pioneer in coupon marketing and distribution, and a trusted source among thousands of brands and retailers over several decades,” said Michelle Engle, Chief Product Officer at Vericast. “As a leading coupon distributor and processor, we have the scale and reach to expand the omnichannel marketing power of digital offers with the new Universal Coupon standard, while reducing fraud, improving accuracy, and creating a positive consumer experience.”

Vericast is working with FOBI AI, a leader in providing real-time data analytics through artificial intelligence, to supply the backend infrastructure for its Universal Coupon solution. 

As adoption of Universal Coupons grows, Vericast plans to offer consumers downloadable Universal Coupons on its Save.com website, an online resource for deals, savings and lifestyle hacks. According to Vericast’s 2021 Deals & Coupons Report, consumers are hungry for coupons, discounts and deals:

  • 60% of shoppers are looking for more coupons, discounts and deals to offset higher prices across shopping categories such as apparel, groceries and dining
  • 57% of people say that deals have a significant influence on their purchase decisions
  • 40% of consumers feel more positively toward brands that offer discounts or coupons, 30% will be more loyal to that brand, and 39% are more likely to make a repeat purchase

The first Universal Coupon will be delivered digitally and is intended to be viable in any medium, including paper. It is expected to extend Vericast’s reach and strengthen its Save portfolio, which includes Save direct mail and Save FSI. Vericast’s Save direct mail delivers meaningful savings and valuable offers from thousands of brands to over 75 million households and families each week.

New Universal Coupon Standard

The Universal Coupon standard was developed by The Coupon Bureau, an independent, non-profit organization working with the Association of Coupon Professionals.

“We’ve worked with the industry to create this new standard to address some of the biggest coupon challenges faced by manufacturers and retailers alike. The solution seeks to mitigate fraud, improve accuracy as well as delight the shopper,” said Brandi Johnson, CEO of The Coupon Bureau. “As a result, serialized AI 8112 coupons are revolutionizing the way we can apply coupons to the overall customer experience. Wide adoption is coming, and Vericast’s innovation and support in developing the standard will help lay the groundwork for making coupons a true omnichannel marketing tool.”

To learn more about Vericast’s Universal Coupon solution and what the standard means for brands, retailers and consumers, visit Vericast.

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Vericast Illumis™, Vericast Consumer Graph™, Household Connect™, and Harland Clarke Checks™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

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Vericast Reports Year-End Results

Investment Strategy and Evolution of Digital Business Set to Fuel Growth in 2022

SAN ANTONIO, March 3, 2022: Amidst continued market instability, Vericast remained steadfast in its commitment to growth, transformation, and innovation throughout 2021, achieving several key milestones.

The company simplified its go-to-market approach, unifying its former independent lines of business under the single Vericast brand. Within this new operating structure, the company has a robust pipeline of innovative, insights-driven solutions aimed at helping organizations engage and activate their customers. This refined structure also paved the way to begin development of a new digital marketing platform and strengthen engagement among financial institution clients with the company’s full portfolio of media solutions.

For the full year, 2021 consolidated net revenues for Vericast decreased 2.0% and total adjusted EBITDA increased 6.2% compared to 2020. Full year net revenues for the Digital Marketing & Technology Solutions segment increased 7.3% and adjusted EBITDA increased 18.3%. Net revenues for the Print Payment & Engagement Solutions segment decreased 2.7%, while adjusted EBITDA increased 3.4%.

During the fourth quarter, Vericast continued to see positive revenue trends for a number of its newer solutions, including Connected TV and Influencer/Paid Social, a clear indication of the strength of the company’s digital and marketing technology solutions product roadmap.

Redefined and newly implemented sales and product strategies have already led to some 2022 client wins across Vericast’s solution portfolio in the restaurant, financial services, ecommerce, and retail verticals. The company’s outlook for 2022 includes a plan to invest and drive growth by:

  • Bringing expanded media solutions to the financial services vertical
  • Continuing to enhance its award-winning data and technology solutions to satisfy the shifting needs of clients in new and existing verticals
  • Acquiring the talent and resources necessary to expand its digital capabilities to include digital coupons, DSP as a Service, and contextual targeting, which has gained early traction
  • Focusing on the development of a digital marketing platform designed to help mid-market clients better manage their customer data and continuously improve multi-channel media programs

“I am pleased to see early indicators that our refined go-to-market strategy is opening up increased opportunities for cross-selling and diversification. Clients cite our data, intelligence, advanced targeting capabilities, and ability to deliver measurable results as success drivers,” said John O’Malley, Chairman & CEO, Vericast. “In line with our strategic plan, we are intensifying our investment in Vericast, taking critical steps to evolve our advertising and marketing technology business, further positioning us well for sustainable growth.”

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™, Valassis Consumer Graph™ and Harland Clarke Checks™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

Media Contacts
Mary Broaddus
Dave Darovitz
press@vericast.com

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Essential Federal Credit Union Supercharges Member Digital Engagement with Vericast’s Account Advisor Powered by Ignite Sales

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Account Advisor enables Essential FCU to provide a deeper, consistent, and differentiated member experience

SAN ANTONIO, January 13, 2022: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, today announced that Essential Federal Credit Union (FCU) has selected Vericast’s Account Advisor solution powered by Ignite Sales’ guided conversation technology.

Account Advisor allows financial institutions to digitally engage with consumers and effectively point them to the most relevant financial products and services to support their financial goals. Through a strategic alliance, Vericast sells Ignite Sales’ powerful member engagement platform as part of its line of Harland Clarke account acquisition solutions.

Essential FCU is leveraging Account Advisor’s intelligent conversation guides in its branches to have tailored conversations that discover members’ unique needs and deliver personalized, highly accurate product recommendations.

“Vericast’s Account Advisor platform allows us to provide a tremendous service to our members,” said LaDonna Evans-Sutton, Vice President of Retail Services at Essential Federal Credit Union. “The platform enables us to drive meaningful conversations and offer product recommendations that precisely address members’ distinct circumstances. We would be doing a disservice to our members by not providing them with a digital guided conversation capability.”

Essential FCU also will gain valuable insight from decision-making sales and marketing data gathered during member conversations that will enable the credit union to enhance product offerings, processes, and marketing efforts. Additionally, Account Advisor’s sophisticated analytics measure conversation data and give decision-makers visibility into real-time member trends.

“We are pleased to partner with Vericast to help Essential Federal Credit Union get to the heart of its members’ current needs and guide them to financial wellness,” said George Noga, CEO of Ignite Sales. “Implementing Account Advisor powered by Ignite Sales represents Essential’s next step in digital transformation which will empower the institution to dramatically enhance the member experience.”

“Maximizing the value of each marketing dollar is our focus,” said Stephenie Williams, Vice President, Financial Institution Marketing Products & Strategy at Vericast. “Account Advisor powered by Ignite Sales directs members who respond to marketing acquisition programs toward selecting the product(s) that are most appropriate for their unique and personal financial needs. More satisfied members stay longer and buy more which solves a long-standing marketing challenge of creating a consistent buying experience.”

 

ABOUT ESSENTIAL FEDERAL CREDIT UNION

Founded in 1972 by a small group of Dow Chemical employees, Essential Federal Credit Union provides financial services for individuals and businesses, including checking, loans, IRAs, savings and more. Essential has more than 35,000 members in nine parishes in the Baton Rouge community: East Baton Rouge, West Baton Rouge, East Feliciana, West Feliciana, Ascension, Livingston, Iberville, Pointe Coupee, and St. Helena. With more than $360 million in assets, Essential is a community-chartered credit union that is federally insured through the National Credit Union Administration. For more information about Essential FCU or to apply for membership, visit www.essentialfcu.org.

 

ABOUT IGNITE SALES

Ignite Sales empowers banks and credit unions to increase online apply rates, account openings, and customer satisfaction. Its customer engagement platform builds customized, dynamic, customer-facing conversation guides for financial institutions that discover customer financial needs and generate highly accurate account recommendations that address each customer’s precise needs and circumstances. For over 20 years, banks and credit unions have been boosting the financial wellness of their customers and members with Ignite, resulting in 40% improved customer satisfaction, 100% accurate recommendations, and up to 150% growth in sales. All conversations are captured and leveraged by award-winning analytics that delivers decision-making data to bank management to improve product offerings, processes, and marketing efforts. Visit us at www.ignitesales.com on LinkedIn and Twitter @IgniteSales.

ABOUT VERICAST

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™Household Connect ™, Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

 

Media Contacts

Mary Broaddus
Dave Darovitz
press@vericast.com

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Vericast Reports Strong Third Quarter Results

SAN ANTONIO, November 15, 2021: Vericast is announcing highlights of its third quarter 2021 performance and its outlook for the year ahead. The company’s consolidated net revenues decreased 0.5% compared to 2020, while total adjusted EBITDA increased 10.2%.

Vericast continues to build momentum with recently introduced digital marketing and technology products such as ecommerce, add-to-cart and influencer marketing, all of which have shown solid performances this year. Clients across many industry verticals have seen tremendous success with the company’s Connected TV (CTV) solution which is on track to grow by more than 250% versus prior year. The company expects the solution, which helps brands connect with their target audiences through streaming services, increasingly will become a more vital part of marketers’ omnichannel strategies.

Vericast’s award-winning technology continues to benefit its print advertising products, as businesses still value print as a powerful channel for influencing consumer behavior. The company recently won the business of a major online retailer who cited Vericast’s print activation as its number one tactic for driving new customer acquisition, existing customer engagement, and overall time spent by visitors on its website.  

The company continues to experience stability with its check products, re-signing a number of existing check clients while securing a few new wins. Additionally, the company realized 10% growth across its marketing solutions driven by financial institution adoption of solutions that help them acquire, retain, and build loyal customers while generating growth for their business. Card Services revenue is up approximately 15% from prior year fueled by card manufacturing, print on demand, instant issuance and dual interface migrations.

“I am excited by the progress we have made this year with new products, clients, and verticals and equally proud of the trusted partnerships we have maintained with our long-standing clients, many of whom are challenged to meet unpredictable consumer demands while reacting to various macroeconomic factors,” said John O’Malley, Chairman & CEO, Vericast. “As we head into 2022, I am confident that Vericast’s broad capabilities will provide clients with the solutions they need to achieve unparalleled reach and engagement with their customers in new and innovative ways.”

Looking ahead to the new year, Vericast expects its digital growth strategy will  differentiate the company in the marketplace and further enhance the value it delivers to clients.

“We look forward to continuing to find ways to bring together and invest in our award-winning technology, data and services to fuel our growth while addressing immediate client and market needs,” added O’Malley. “I am inspired by the winning spirit and talent of the Vericast team who is driven to positively impact our business, our clients’ growth and that of the overall economy in 2022.”

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

Media Contacts
Mary Broaddus
Dave Darovitz
press@vericast.com

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Safety, Savings & Self-Care to Fuel Commerce Into 2022, Vericast Study Finds

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Mary Broaddus

Executive Director, Corporate Communications

Dave Darovitz

Director of Public Relations
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Consumer optimism mixed with concern due to lasting impacts of pandemic
SAN ANTONIO, 

: A new survey from Vericast revealed that

consumers have a strong desire to return to ‘normal’ but have mixed feelings about the year ahead. According to Vericast’s 2022 Consumer Outlook, nearly 60% of consumers are optimistic, but there are continued concerns about a COVID-19 resurgence and its impact on the national economy.

Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, recently surveyed 1,000 U.S. adults to better understand consumer sentiment and corresponding brand marketing opportunities heading into the new year.

The study found that a majority of Americans remain concerned about a resurgence of COVID-19 (71%) and its impact on the national economy (76%). While there is an underlying desire to return to traditional patterns of shopping and socializing, these fears are causing consumers to want to shop local, make their budgets stretch further and engage with brands that feel safe and familiar.

"This holiday season and throughout 2022, brands must help consumers feel in control and tended to,"

 

“Consumers want to be optimistic about the future,” said Sarah O’Grady, Vice President of Marketing at Vericast. “Unfortunately, virus and economic concerns are holding them back. This holiday season and throughout 2022, brands must help consumers feel in control and tended to, whether that’s through personalized offers, campaigns that highlight familiar routines/rituals, self-care messaging or by offering value at establishments close to home.”

To deliver on these nuances and create meaningful connections, brands need access to a combination of intelligence, data and technology that seamlessly works together to keep pace with constantly evolving consumer behavior. Now more than ever, building long-lasting customer relationships requires a deep understanding of ever-changing preferences.

Additional findings include:

  • Consumers want control and comfort
    • Consumers are eager to make up for lost time, but only if it feels safe. This holiday season they plan to stay local, socialize on a smaller scale and avoid crowds. They are also less comfortable with public transportation.
    • 60% of consumers plan to have smaller gatherings this holiday season; 75% are comfortable with in-state travel and 71% want to support local stores and restaurants.
  • Consumers emphasize self-care
    • The pandemic still weighs heavy; 30% of consumers are looking for ways to care for their mental, emotional and physical health. This is up from 18% in March.
    • Half of Gen Z and 43% of millennials say a break from work and daily responsibilities is important when celebrating the holidays, hinting at stress and burnout in these groups.
    • Brands should help reduce stress with special offers, self-care treats and supportive messages.
  • Savings at local shops will reap rewards
    • More than half of survey participants (55%) plan to shop in person at stores within their community this holiday season due to shipping delays experienced last year and 39% want information on where to find the best local deals.
    • To connect with shoppers, brands should focus on meeting people where they are with savings at nearby shops, outlets and restaurants.

View additional findings from the 2022 Consumer Outlook.

ABOUT VERICAST

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™Household Connect ™, Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

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Consumers Want to Stream TV Here, There and Everywhere, Vericast Survey Finds

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MEDIA CONTACTS

Mary Broaddus

Executive Director, Corporate Communications

Dave Darovitz

Director of Public Relations
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CTV growth creates significant omnichannel opportunity for brands
SAN ANTONIO, 

:Vericast survey of more than 1,000 U.S.

revealed that consumers want to stream Connected TV (CTV) outside of the home, including during long-distance travel on planes and trains.

Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, conducted the survey last month to assess consumer behavior towards CTV. The results indicate opportunities for brands and marketers to better engage with consumers.

While only 26% of respondents have streamed TV during a flight and 36% on long-distance road trips in the past, 50% for each category would do so if device availability and connectivity were not a barrier. This presents new advertising opportunities for brands to spread messaging to target audiences on-the-go through CTV. The study also uncovered an interest among consumers to stream TV on public transportation and in taxis/rideshare vehicles.

 

“Technology advancements like 5G and broader accessibility in transportation like self-driving cars will continue to increase availability of streaming TV options among consumers.”

 

“Technology advancements like 5G and broader accessibility in transportation like self-driving cars will continue to increase availability of streaming TV options among consumers,” said Michelle Engle, Chief Product Officer at Vericast. “While CTV has been an important marketing channel in recent years, it’s becoming even more critical to omnichannel strategies. With consumers looking to stream more outside of their homes – and new types of connectivity coming into play – brands should evaluate how they’re incorporating CTV into their marketing mix to drive further engagement.”

Additional findings from the survey include:

Consumers see a future with TV streaming in self-driving vehicles

  • The study showed a strong desire to stream TV in autonomous vehicles. Consumers anticipate streaming and self-driving vehicles will merge in the future, with many saying if they could stream TV anywhere inside a self-driving vehicle, they would consider doing it through the center console (41%), on the windshield head-up display projection (24%) or other entertainment screens inside the vehicle (24%).
  • Only 37% said they would not consider streaming TV inside a self-driving vehicle.

Consumers increasingly prefer CTV over traditional TV formats

  • 75% of consumers currently stream content at home via their television and 41% currently stream via a smartphone.

This represents a five percentage point increase over findings from a Vericast survey conducted in February 2021, when 70% of consumers reported that they were currently using streaming TV services and 68% said they were willing to share data with brands to improve their streaming TV ad experience.

ABOUT VERICAST

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™Household Connect ™, Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.