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Vericast Study Sees More Socially Conscious Consumer, Cautious Return to Normal

2021 Consumer Intel Report Reveals How Marketers Can Capitalize on a New Paradigm

SAN ANTONIO, July 28, 2021: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, today announces proprietary data from its Valassis line of business, providing a snapshot into how American consumers are feeling and behaving as COVID-19 restrictions ease. The 2021 Consumer Intel Report, which is based on responses from over 1,000 U.S. adults, indicates that while consumers’ habits, perceptions and expectations have changed, there is an opportunity to capitalize on their desire to return to “normal,” but with cautious optimism.

As marketers look to align with this new paradigm, they must understand and cater to consumers’ current sentiment. For example, the survey findings point to the rise of a more conscious consumer — with 52% of respondents saying it is important that the brands they purchase from have values aligning with their own. In addition, 72% of millennial parents are more likely to be loyal to a brand or store that shares its efforts to be environmentally responsible or has sustainable or ethical business practices. Sustainability is worth a financial commitment for some — 63% of millennials are willing to pay more for sustainable products.

The in-store experience is going to become more critical than ever as consumers are eager to return and engage more closely with the brands they buy from. Shopping indoors performed better than most other indoor activities in terms of comfort level among respondents (49% said they are comfortable). The survey also found that 74% of consumers prefer to buy products that they need to smell, touch or feel in-store. Retailers can capitalize on this behavior with more seamless experiences and well-timed discounts.

In 2020, while online shopping increased significantly across food, household goods and health and beauty care products, it has nearly gone back to 2019 levels across these categories. For example, our survey found that 18% of consumers said they do all their food shopping online compared to 29% indicating this in 2020. At the same time, the shift to online shopping — largely driven by the pandemic — did generate first-time online shoppers, creating new opportunities for brands.

“There is a clear willingness among consumers to return to pre-pandemic activities, albeit tempered with some caution,” said Sarah O’Grady, Vice President of Brand Marketing at Vericast. “The challenge for brands now is to respect the caution while galvanizing action. With our survey results in mind, there are four definitive ways for marketers to generate authentic customer engagement: use messaging that conveys forward momentum, promote health and safety measures, demonstrate a social conscience and take advantage of in-store retail with promotions and experiences.”

Additional key takeaways from the report include:

  • Saving is still king
    • 72% of consumers said they increased their saving behaviors during COVID and 82% of those people told us they anticipate those behaviors to continue over the next year.
    • The majority (82%) of respondents said the most important thing when shopping for grocery products is to save the most money by going to a store with the lowest price.
    • Over half (52%) of consumers said a sale will drive an impulse purchase.
    • Affluent shoppers get excited by coupons, too: 79% said they use coupons when planning their shopping and the same percentage said it’s exciting to discover a discount on a product they were already planning to buy. Most use both paper and digital coupons/discounts and 64% say coupons/discounts speed up their decision to purchase.
  • Familiarity, trust and authenticity matter
    • Following a period of uncertainty, consumers are now seeking out stability and familiarity. In fact, 67% said they prefer a brand or store that provides a consistent experience.
    • 56% said they typically purchase from brands they’re familiar with because of their brand communications.
  • Housing boom creates opportunity
    • 75% of millennial parents, 73% of parents and 69% of millennials have purchased home comfort items within the last six months with more than half (52%) of all consumers intending to make a purchase in the next six months.
    • 63% of millennial parents, 59% of parents and 55% of millennials said they’re spending more time and/or money improving their home.
  • Restaurants must adapt
    • There is a degree of caution about returning to restaurants with 61% of parents, 60% of millennial parents and 55% of millennials comfortable dining outside.
    • 63% of consumers say they are more comfortable ordering carryout or delivery than dining inside at a restaurant. 

To view the full 2021 Consumer Intel Report, download “The cautious return to a new world.”

About the Study

The study was fielded by Valassis Feb. 18, 2021 through March 4, 2021 in conjunction with a global, third-party market research firm with proficiency in internet surveys. The sample is nationally representative and was derived from an online consumer opinion panel, and all participants were at least 18 years of age and living in the contiguous United States. The survey was closed once 1,004 completed responses had been reached.

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™, Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

Media Contacts
Mary Broaddus
Dave Darovitz
[email protected]

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Vericast Announces High-Impact Enhancements for CTV

Includes High Match Rate, Advanced Privacy Control and Dynamic Creative

SAN ANTONIO, July 14, 2021: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, is announcing enhancements to its Connected TV (CTV) solution from its Valassis line of business. The upgraded features empower brands to reach their ideal audiences through proprietary customer data, a unique Household Connect™ approach and dynamic creative personalization.

Household Connect is a key element of the Valassis Consumer Graph™, which uniquely links data to a digital household in a manner that respects consumers’ privacy choices. This powerful approach is what enables Vericast to tap into billions of behavior and location signals to identify high-intent consumers across 120 million households for its Valassis CTV solution. This industry-first approach to creating digital households also allows CTV campaigns to drive real business results.

For example, when onboarding a customer’s first-party data, brands can quickly and accurately create an addressable audience, achieving up to an 80% match. After engaging this audience across top CTV platforms and over-the-top (OTT) channels, the company can tie ad frequency to real-world performance through a unique, closed-loop, matchback analysis.

In addition, brands can boost engagement by delivering high-impact, dynamic advertising that cuts through the clutter with relevant content based on customer demographics, nearest store location, interests, the weather and more.

“Today, brands should take full advantage of CTV to amplify their campaigns, tapping into the channel’s increasingly powerful and effective targeting capabilities and high engagement,” said Michelle Engle, Chief Product Officer, Digital Marketing & Technology Solutions at Vericast. “There has been a paradigm shift from traditional TV to streaming services with our data showing that 70% of U.S. adults are currently using streaming services. We have seen incredible growth with our rich intelligence and innovative features making CTV ads shoppable. Further, the valuable campaign insights we provide feed into future programs.”

Additional features include:

  • Automated content recognition: Allows marketers to retarget audiences (via social media, display or offline channels) from a brand’s current TV ad during or after ad exposure to increase campaign effectiveness.
  • OTT exposure retargeting: Enables brands to retarget anyone who has been exposed to a CTV or OTT advertisement.
  • Ad fraud monitoring: Includes pre-screening and incorporation of Interactive Advertising Bureau (IAB) spiders and bots’ lists, IP blocking, elimination of excessive impressions and abnormal activity, and removal of fraud due to suspicious activity.

Learn more about how to reach the streaming TV audience with digital precision and impactful ads with the Valassis CTV solution.

About Vericast

Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers.  Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow. Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.

Media Contact

Mary Broaddus

[email protected]

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Vericast’s Illumis™ Platform Wins Gold in Prestigious Stevie® Awards

Multi-patented Marketing Platform Connects Intelligence, Media, Technology

SAN ANTONIO, June 29, 2021: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, today announces Illumis™, its transformative marketing platform, is a Gold winner in the 2021 Stevie® American Business Awards.

Illumis, a Valassis solution, received the highest honor in the marketing solutions category. A record-breaking 3,800+ nominations from organizations of all sizes and virtually every industry were submitted for consideration in this highly competitive, premier business awards program.

Illumis brings together intelligence, media and technology in one seamless, multi-patented platform, allowing marketers to directly tie insight-led strategies to high-performing consumer engagement. It offers a competitive, data-informed approach to omnichannel media buying, fueled by the predictive intelligence of the two-time award-winning Valassis Consumer Graph™.

Built in-house, Illumis achieved Gold status largely due to the business impact it has delivered to clients. For instance, the solution enabled olive oil company Filippo Berio to increase household penetration and drive in-store sales at key retailers throughout the pandemic. Using data from Illumis, a display advertising campaign targeted high-intent consumers who grocery shop in-store, omnichannel and use delivery, with consumer profiles continuously optimized using real-time sales. The campaign ran in two flights, spaced one month apart, and outperformed both viewability and click-through-rate benchmarks. Both flights of the campaign drove a 6% sales lift at a key retailer, surpassing the benchmark of 1.1% – 5.7%.

“With more data and tools than ever, there are significant challenges around the fragmented nature of today’s marketing technologies,” said Susan Lee, Group President, Digital Marketing and Technology Solutions at Vericast. “The Illumis integrated platform solves those pain points by delivering multichannel engagement using an architecture that connects intelligence, media and technology, helping companies discover opportunities and inspire action. We have seen the positive effect Illumis has on brands every day to achieve more, and it is incredibly rewarding for the solution and its impact to be recognized industry-wide.”

Stevie American Business Award winners will be honored in a virtual awards ceremony on June 30.

Learn more about Illumis.

About Vericast

Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers.  Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow. Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.

Media Contact

Mary Broaddus

[email protected]

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Vericast Shares Current Insights Illuminating Consumer Optimism, Anxiety, Resilience

Consumer Optimism Outlook Study Reveals Value of Human Connection and Importance of Trust

SAN ANTONIO, June 8, 2021: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, shares new insights for marketers from its Valassis line of business that provide a noteworthy glimpse into consumers’ cautious optimism about the year ahead.

Based on responses from over 1,000 U.S. adults about their current circumstances and behavior as well as their outlook, a majority believe that life will get better and return to some kind of normal in the coming year. Most are expecting the changes resulting from COVID-19 to remain and have adapted their shopping behaviors and lifestyles, according to findings shared in the 2021 Consumer Optimism Outlook Study.

Of course, there is nuance to this generally positive outlook, with consumers divided along generational lines. Baby boomers represent the smallest share of respondents who are optimistic that life will return to normal this year (39%), while 55% of millennials and 59% of millennial parents feel that it will.

The Consumer Optimism Outlook also reveals new shifts in brand loyalty, confirming that consumers increasingly want to feel a sense of consistency and trust with the brands they choose to purchase from. The share of consumers that said they are more likely to purchase from a brand or store they trust has significantly increased from 71% in 2019 to 76% in 2021. Corporate social responsibility (CSR) efforts and sustainability matter now more than ever as well, with 54% of respondents saying they are more likely to be loyal to a brand that has sustainable and ethical business practices.

“Consumers want to be optimistic, but at the same time, there’s reticence,” said Sarah O’Grady, Vice President of Brand Marketing at Vericast. “To successfully engage with consumers in their current state of mind, brands should offer them familiarity, authenticity and meaningful savings due to the economic disruption caused by the pandemic. Digital will continue to grow in importance, but so will the value of personal connections. Marketers can win with messaging rooted in humanity, via channels that cut through the noise in the moments that matter.”

Additional takeaways from the study include:

  • Economic disruption is affecting consumer outlook and spending
    • Nearly half of consumers said their income was negatively impacted by COVID in 2020 and the vast majority of those expect the impact to continue in 2021.
    • There was an increase from 23% in 2020 to 31% in 2021 in the number of consumers who consider themselves price-conscious while shopping for consumer packaged goods (CPG) and groceries.
    • A majority (72%) of consumers increased their saving behaviors during COVID and almost all of them plan to continue the habit.
    • With money tight for many consumers, communicating with deals, savings and benefits will be key.
  • Consumers have acclimated to life at home and staying local
    • Almost two-thirds of consumers said they are content with staying home more and 61% are watching more streaming videos and TV shows.
    • 65% of consumers feel it’s important to support local restaurants.
    • Marketers should focus efforts on engaging with consumers in home through channels like direct mail, Connected TV (CTV) and online, with offers that are nearby and local. 

Learn more about where consumers are feeling the most comfortable and positive in the 2021 Consumer Optimism Outlook Study.

About the Study

The study was fielded by Valassis Feb. 18, 2021 through March 4, 2021 in conjunction with a global, third-party market research firm with proficiency in internet surveys. The sample is nationally representative and was derived from an online consumer opinion panel, and all participants were at least 18 years of age and living in the contiguous United States. The survey was closed once 1,004 completed responses had been reached

About Vericast

Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers.  Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow. Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.

Media Contact

Mary Broaddus

[email protected]

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Vericast Introduces Household Connect™, an Industry-first Targeting Approach

No Cookies or Device IDs!

SAN ANTONIO, May 18, 2021: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, today announces the launch of Household Connect, a digital solution from its Valassis line of business, that uniquely connects data to a digital household in a manner that respects consumers’ privacy choices. Household Connect will be a key element of the Consumer Graph award-winning technology that enables brands to anticipate intent and intelligently engage with their best audience.

Following recent major privacy shifts in the industry, many brands are facing the sudden challenge of accurately targeting consumers without using cookies. Household Connect’s exclusive, patent-pending targeting approach is not reliant on cookies or device IDs. Household Connect examines relationships between devices based on their behaviors to create digital households. By associating digital households with physical addresses, we can reach like-minded consumers across both print and digital media. The solution is built to scale and targets large audiences of consumers in highly relevant ways, despite having fewer identifiers to work with.

“In the world of advertising technology, the only constant is change,” said Michelle Engle, Chief Product Officer, Digital Marketing & Technology Solutions at Vericast. “We have spent over a decade laying the groundwork and investing in technology that is purpose built to adapt to current and future industry changes. This approach has allowed us to rapidly evolve our marketing technology amidst changing regulations to continue helping our clients reach their consumers in highly resonant ways. With Household Connect, we are grounding our technology in the digital household, empowering marketers to continue to deliver relevant, personalized targeting in a privacy-preserving and scalable manner.”

Household Connect provides the power and flexibility that today’s businesses need to:

  • Engage the right customers in a way that respects their privacy choices
  • Connect to consumers across channels to build meaningful experiences
  • Expand targeted customers by finding more like them across marketing channels

Learn more about Household Connect.

About Vericast

Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers.  Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow. Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce. 

Media Contact

Mary Broaddus

[email protected]

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Vericast Introduces Unique Solution Connecting Consumers with Banking Products

Account Advisor, Powered by Ignite Sales, Guides Financial Wellness Through Dynamic Dialogue

SAN ANTONIO, May 11, 2021: Vericast, a leading marketing solutions company, together with its Harland Clarke line of customer experience solutions, today introduces Account Advisor, which uniquely matches customer needs with relevant financial products. This best-in-class customer engagement platform, powered by Ignite Sales, Inc., guides consumers and small businesses through dynamic conversations focused on uncovering personal financial needs and then makes relevant, effective recommendations.

Account Advisor’s guided selection process leads banking customers to choose products that best fit their needs 98% of the time, according to data from Ignite Sales. This is in striking contrast to the 30% of customers who select the most appropriate accounts when given the ability to self-select online.

Through a consistent, dynamic dialogue – whether online or in-branch – Account Advisor identifies customers’ financial needs and offers personalized, real-time product recommendations, leading customers to discover new products and services that are most relevant to them. In fact, valuable recommendations lead to a 40% increase in customer satisfaction. This new strategic alliance with Ignite Sales empowers financial institutions to improve engagements and deepen relationships from the moment of account opening, positioning themselves as trusted financial advisors – good news for the 84% of banks that have not mapped their customer’s financial journey.

“The alliance between these two organizations has the potential to address a key priority of every bank marketer, which is maximizing the value of each customer response,” said Bill Hippensteel, Executive Vice President at Commerce Bank. “By utilizing information gathered from guided conversations, we will be able to better tailor our marketing messages. This allows us to customize and humanize our communications to improve our return on marketing investment (ROMI) and maximize lifetime value.”

A Vericast solution within Harland Clarke’s data-driven, highly personalized financial services offerings, Account Advisor enables financial institutions to automate, simplify and satisfy their customers’ desire for 24/7 personal service.

Key features and benefits of Account Advisor include:

  • Higher account opening completion rate and more online applications
  • Consistent, trackable and compliant conversations and recommendations
  • Enhanced sales efficiency and reduced turnover
  • Advanced reporting on effectiveness and efficiency of customer interactions
  • Streamlined acquisition of current client and market data to inform marketing, product, development, training, expansion and strategic decision-making

“The bar for personal digitalization has never been higher with the increased use of online banking, accelerated by the pandemic,” said Scott Hansen, EVP, Marketing, Vericast. “Technology has redefined the way financial institutions connect with consumers, and by engaging new customers in meaningful ways at the moment that most influences their decisions, financial institutions are able to best meet and also improve their customers’ financial wellness goals at every life stage.”

Learn more about Account Advisor and how it accurately matches consumers to financial products and services.

About Vericast

Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers.  Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow. Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.

About Ignite Sales

Ignite Sales empowers banks and credit unions to conduct highly efficient and effective customer interactions designed to discover customer needs and make accurate product recommendations. Its award-winning customer engagement platform digitizes the sales process digitally and in the branch. Ignite significantly improves sales force performance by using artificial intelligence (AI) and behavioral science proven over 20 years with the industry’s leading banks, resulting in 40% improved customer satisfaction, 100% accurate recommendations and up to 150% growth in sales. Award winning analytics show bank management valuable information unattainable with any other fintech provider. Visit us at www.ignitesales.com.  Follow us on Linkedin and <Twitter @IgniteSales.

Media Contact

Mary Broaddus

[email protected]

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Vericast Survey: How Deals Play a Role in Return to Pre-pandemic Activities

Savings Bring Emotional Payoff, Drive Excitement Especially for Younger Consumers

SAN ANTONIO, April 29, 2021: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale – in concert with its newly branded leading direct mail package Save that reaches over 75 million households nearly every week – today announces proprietary survey findings related to consumer sentiment around the use of coupons and discounts.

Based on responses from 1,000 U.S. adults, coupons and discounts are accelerating consumers’ return to pre-pandemic activities, with 64% of consumers noting that coupons or discounts would encourage them to take part in gatherings or group activities this summer including dining out, hosting a barbecue, seeing a movie at a theater, or playing mini golf. Additionally, 9 in 10 plan to use a coupon or discount in the next six months for grocery (70%), restaurants/dining (64%) and beauty/grooming (37%).

Coupons and discounts are also driving consumers to discover new businesses. In fact, 62% of adults reported having shopped at a brand, retailer or restaurant for the first time in the past year due to a coupon or discount. This aligns with consumer spending overall, with 83% of individuals saying they made at least one purchase over the last six months because of a coupon or discount.

“Now more than ever, consumers are placing an increased value on discounts and savings as they look to return to normalcy,” said Sarah O’Grady, Senior Director of Brand Marketing, Vericast. “Brands that take advantage of this sentiment will connect more deeply with consumers and maximize their brand visibility. Heading into the summer months, there is a significant opportunity for businesses to acquire new customers and strengthen relationships with current ones by delivering relevant offers for the products and experiences consumers want right now.”

Additional findings from the survey include:

  • Using coupons and discounts lead to an emotional reward
    • Almost half of consumers (43%) report feeling “excited” when they save money using a coupon or discount; more than half (51%) report feeling “satisfied.”
    • Younger generations feel the emotional payoff even more, with 59% of consumers aged 25-34 saying they feel “excited” by savings.
  • Coupons and discounts inspire people to stay in touch
    • 67% of consumers have used a coupon or discount to purchase or send gifts to family, friends or colleagues in the past year.
      • This is especially true for younger generations, with 85% of consumers aged 18-24 saying they used a coupon to purchase a gift at least once in the past year.
    • 43% of consumers are more inclined to purchase a gift online and have it delivered to the recipient when a coupon or discount is offered.
  • Deals are central to summer events
    • Consumers are planning to use coupons or discounts to celebrate summer holidays, with 58% likely to capitalize on Memorial Day (40%), Independence Day (40%) and Labor Day (33%) deals.
  • Coupons or discounts are used by consumers who have an active dating life
    • o 78% of consumers and 84% of Gen Z (age 18-24) currently dating say they would use a coupon or discount on a date at a restaurant.
    • Over one-third (36%) of dating consumers aged 35-44 say they are likely to use a coupon or discount on a first date.

To maximize a brand’s visibility and boost sales with engaging coupons and discounts, learn more about Save Direct Mail and the Save Free-standing Insert. Consumers can also sign up to be notified when an opportunity to save big pops up and follow Save on Facebook and Instagram.

About the Survey

To understand consumer sentiment around the use of coupons and discounts, 1,000 consumers were surveyed. All respondents were located in the United States and were over the age of 18. The survey was conducted in April 2021.

About Vericast

Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers.  Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow. Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.

Media Contact

Mary Broaddus

[email protected]

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FedEx Office, Vericast Unveil Branded Product Marketplace

Online marketplace offers personalized solutions to help business owners reopen, reconnect with customers

PLANO, Texas, April 15, 2021FedEx Office, a world-class provider of convenient, state-of-the-art printing, packing and shipping services and subsidiary of FedEx Corp. (NYSE: FDX), and Vericast, a leading marketing solutions company, together with its line of Harland Clarke promotional solutions, have joined forces to provide a wide selection of custom branded merchandise to help businesses across industries build brand recognition and drive company growth as COVID-19 challenges continue.

According to a recent FedEx Office study conducted by C-Space, small business owners use personalized products to support a number of business needs—engaging with customers and employees, promoting their brand at trade shows, and for special occasions. Businesses that have experienced a financial setback due to COVID-19 are scaling spending in this area and looking for promotional products that are cost effective and will deliver the best ROI by helping drive brand awareness and maintain relevancy.

The study found that while masks and hand sanitizer are in-demand now, these items are not expected to be a top need post-COVID, and further revealed the promotional products preferred most by small business owners include note pads (59%), post-it notes (59%), t-shirts (55%), and bags, such as tote bags and clear bags (54%).

“Through our business insights, we know our small to mid-size business customers are looking for solutions that will keep their brand top of mind as they reopen and work to reengage with their customers and drive revenue,” said Kim Dixon, Executive Vice President and Chief Operating Officer, FedEx Office.  “This branded offering is the latest example that demonstrates the FedEx Office commitment to provide our customers trusted services and solutions to grow their businesses.”

The FedEx Office online branded promotional products marketplace is powered by Harland Clarke’s leading promotional products offering, one of Vericast’s many solutions designed to help businesses engage with their customers. The dynamic platform lets businesses customize and purchase high-quality promotional products to get their brand and message in front of targeted audiences in a unique and relevant way.

“Promotional products are powerful marketing tools that can boost awareness, influence sales and lead to measurable business results,” said Scott Hansen, Executive Vice President, Marketing, Vericast. “We are thrilled to be collaborating with FedEx Office to bring this platform to life and support businesses in elevating their market presence. This effort comes at a time when organizations are seeking new ways to remain visible and extend their reach as they continue to recover in an uncertain environment.”

With an ever-expanding assortment of customizable, branded products, the FedEx Office online marketplace creates an opportunity for businesses to motivate prospects, share a token of appreciation with clients, or reward employees. From health and wellness and safety products, apparel to drinkware, technology and more, promotional merchandise fosters engagement and leaves a lasting impression.

To learn more, visit promoproducts.fedex.com.

About FedEx Office

FedEx Office gives small and medium businesses, large commercial customers, and consumers convenient access to expert printing, packing, shipping, and returns. The company’s digital-to-physical capabilities support the growth of e-commerce with online design and print, commercial and grand format signage, local and national logistics solutions. More than 2,100 print and ship locations include traditional retail stores complemented by locations inside Walmart, as well as FedEx OnCampus at hotels, convention centers, hospitals, corporate facilities, and universities. Customers work closely with more than 13,000 team members to obtain custom design, professional finishing, document creation, direct mail, signs and graphics, promotional products, copying, computer rental, free Wi-Fi, and corporate Print OnDemand solutions that include nationwide delivery. The company offers FedEx Express® and FedEx Ground® shipping with the flexibility of Hold at FedEx Location and FedEx Returns, as well as packing services backed by the FedEx® Packing Pledge. FedEx Office is also home to FedEx SameDay City on-demand and scheduled local delivery service, as well as RoxoTM, the FedEx SameDay Bot under development for autonomous last-mile delivery. For more information, please visit fedex.com/office or connect with us on Facebook, LinkedIn, and Twitter.

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenue of $79 billion, the company offers integrated business solutions through operating companies competing collectively, operating collaboratively and innovating digitally under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 570,000 team members to remain focused on safety, the highest ethical and professional standards and the needs of their customers and communities. FedEx is committed to connecting people and possibilities around the world responsibly and resourcefully, with a goal to achieve carbon-neutral operations by 2040. To learn more, please visit about.fedex.com.

About Vericast

Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers.  Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow. Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.

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New Consumer Survey: CTV Ads Trigger Sales, Especially Among Younger Set

Results Highlight How CTV is Bringing More Opportunity to Connect with Consumers

SAN ANTONIO, March 16, 2021: Vericast today announces proprietary survey findings from its Valassis line of business related to the growth and influence of Connected TV (CTV). Vericast is a leading marketing solutions company that delivers actionable insights and operational expertise at scale.

Based on responses from 1,000 U.S. adults, 70% of those surveyed are currently using streaming TV services. CTV grew exponentially in 2020, with 74% of consumers aged 25-34 and 72% of consumers aged 35-44 responding that they added a streaming service over the last year – compared to 55% overall.

Furthermore, survey findings reveal that CTV is changing the advertising marketplace and presenting new opportunities for brands. According to 64% of consumers aged 25-34 and 69% of consumers aged 35-44, products advertised on streaming TV are more relevant than those advertised on traditional cable TV. As a result, almost half (46%) of all respondents indicated they are more inclined to research or purchase a product or service they saw on streaming TV than traditional TV. In the past year, more than one-third of consumers have made a purchase based on a CTV ad.

“Brands can – and should – leverage CTV to target and reach consumers more effectively than traditional TV,” said Amanda Shelton, Vice President of Product, Digital Marketing & Technology Group. “We can help brands connect personalized, memorable ads to the right consumer using intelligence from Illumis™, our proprietary, owned marketing platform. As the CTV market continues to expand, marketers can deliver on these brand moments, reaching an audience willing to engage and make a purchase.”

Additional findings from the survey include:

  • Consumers – especially parents – are ready to buy
    • 64% of consumers use their mobile device or tablet to shop while watching TV on a streaming service.
    • This number increases among households with children, with 82% of parents noting they browse or shop online while streaming TV.
  • Viewing ads is preferred over paid subscriptions
    • More than half of consumers (54%) would be willing to view ads in their streaming TV experience for a lower monthly subscription cost.
    • Consumers age 35-44 are most willing to view ads in their streaming TV experience for a lower monthly subscription cost (69%), followed by age 25-34 (64%) and 18-24 (59%).
  • Consumers are willing to trade data for a better ad experience
    • 68% of consumers said they are willing to share data with brands to improve their streaming TV ad experience, including the types of shows they watch regularly and anonymous demographic data.  

Learn more about how to reach the streaming TV audience with digital precision and impactful ads with the Valassis CTV solution. 

About the Survey

To understand consumers’ behaviors and preferences toward streaming TV services, 1,000 consumers were surveyed. All respondents were in the United States and were over the age of 18. The survey was conducted in February 2021.

About Vericast

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. Its major lines of business, Valassis and Harland Clarke, are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Vericast on LinkedIn and Twitter.

Media Contact

Mary Broaddus

[email protected]

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Vericast Shares New Consumer Findings – Interest in Brand Discovery, Small Business

Survey Highlights Permanent Shifts in Consumer Behavior

SAN ANTONIO, Feb. 11, 2021: Vericast today announces proprietary survey findings from its Valassis line of business related to evolving consumer behaviors and media consumption in 2021. Vericast is a leading marketing solutions company that delivers actionable insights and operational expertise at scale.

Based on responses from 1,000 U.S. adults, consumers are doing their part to support small businesses, with 53% buying from local restaurants and 33% shopping at local retailers – specifically to support them through the pandemic. Additionally, consumers are more open to exploring new retailers and restaurants amid the pandemic. These behaviors have been driven by valuable offers (28% and 25% for retailers and restaurants, respectively), motivations to try something new (24% and 33%), and convenience/ease of ordering (19% and 25%).

Consumers continue to favor convenience and plan to maintain the accelerated use of pick-up and delivery services post-pandemic. New shopping behaviors adopted as part of their routine in the future, include the increased use of convenient services such as restaurant carry-out (29%), third-party delivery (27%), buy online, pick up in-store (BOPIS) (21%) and grocery delivery (17%).

“The extreme events of the past year led to dramatic shifts in consumer behavior,” said Carrie Parker, SVP of Marketing at Vericast. “People changed the way they live, shop and consume media, and our research shows that consumers are eager to discover new products and services and are desiring convenience and – above all – savings. For marketers, this year it’s critical to really understand your target consumers’ shifting behaviors and motivations and evolve with them, engaging across new media and connecting dots to deliver meaningful experiences and offers that meet their needs in specific moments.”

Additional findings from the survey include:
  • Consumers miss in-store experiences
    • The elements consumers miss most about the in-store experience include browsing/discovering new products (45%), trying on apparel (40%) and testing products in-person (34%).
  • Streaming TV usage is accelerating
    • More than half (57%) of consumers have increased time spent watching streaming TV during the coronavirus pandemic.
  • Fitness resolutions begin at-home
    • While the first two months of each year are often a high-volume month for gym membership sales, only 13% of consumers plan to purchase in-person gym memberships; 12% plan to purchase virtual/at-home workout subscriptions.
    • The top planned purchases for consumers in the self-care and wellness categories over the next two months include stress relief products (23%) and exercise equipment (21%).

About the Survey

To understand shifting consumer behaviors and purchasing decisions, 1,000 consumers were surveyed. All respondents were located in the United States and were over the age of 18. The survey was conducted in December 2020.

About Vericast

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. Its major lines of business, Valassis and Harland Clarke, are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Vericast on LinkedIn and Twitter.

Media Contact

Mary Broaddus

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