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New Consumer Survey: CTV Ads Trigger Sales, Especially Among Younger Set

Results Highlight How CTV is Bringing More Opportunity to Connect with Consumers

SAN ANTONIO, March 16, 2021: Vericast today announces proprietary survey findings from its Valassis line of business related to the growth and influence of Connected TV (CTV). Vericast is a leading marketing solutions company that delivers actionable insights and operational expertise at scale.

Based on responses from 1,000 U.S. adults, 70% of those surveyed are currently using streaming TV services. CTV grew exponentially in 2020, with 74% of consumers aged 25-34 and 72% of consumers aged 35-44 responding that they added a streaming service over the last year – compared to 55% overall.

Furthermore, survey findings reveal that CTV is changing the advertising marketplace and presenting new opportunities for brands. According to 64% of consumers aged 25-34 and 69% of consumers aged 35-44, products advertised on streaming TV are more relevant than those advertised on traditional cable TV. As a result, almost half (46%) of all respondents indicated they are more inclined to research or purchase a product or service they saw on streaming TV than traditional TV. In the past year, more than one-third of consumers have made a purchase based on a CTV ad.

“Brands can – and should – leverage CTV to target and reach consumers more effectively than traditional TV,” said Amanda Shelton, Vice President of Product, Digital Marketing & Technology Group. “We can help brands connect personalized, memorable ads to the right consumer using intelligence from Illumis™, our proprietary, owned marketing platform. As the CTV market continues to expand, marketers can deliver on these brand moments, reaching an audience willing to engage and make a purchase.”

Additional findings from the survey include:

  • Consumers – especially parents – are ready to buy
    • 64% of consumers use their mobile device or tablet to shop while watching TV on a streaming service.
    • This number increases among households with children, with 82% of parents noting they browse or shop online while streaming TV.
  • Viewing ads is preferred over paid subscriptions
    • More than half of consumers (54%) would be willing to view ads in their streaming TV experience for a lower monthly subscription cost.
    • Consumers age 35-44 are most willing to view ads in their streaming TV experience for a lower monthly subscription cost (69%), followed by age 25-34 (64%) and 18-24 (59%).
  • Consumers are willing to trade data for a better ad experience
    • 68% of consumers said they are willing to share data with brands to improve their streaming TV ad experience, including the types of shows they watch regularly and anonymous demographic data.  

Learn more about how to reach the streaming TV audience with digital precision and impactful ads with the Valassis CTV solution. 

About the Survey

To understand consumers’ behaviors and preferences toward streaming TV services, 1,000 consumers were surveyed. All respondents were in the United States and were over the age of 18. The survey was conducted in February 2021.

About Vericast

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. Its major lines of business, Valassis and Harland Clarke, are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Vericast on LinkedIn and Twitter.

Media Contact

Mary Broaddus

[email protected]

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Vericast Shares New Consumer Findings – Interest in Brand Discovery, Small Business

Survey Highlights Permanent Shifts in Consumer Behavior

SAN ANTONIO, Feb. 11, 2021: Vericast today announces proprietary survey findings from its Valassis line of business related to evolving consumer behaviors and media consumption in 2021. Vericast is a leading marketing solutions company that delivers actionable insights and operational expertise at scale.

Based on responses from 1,000 U.S. adults, consumers are doing their part to support small businesses, with 53% buying from local restaurants and 33% shopping at local retailers – specifically to support them through the pandemic. Additionally, consumers are more open to exploring new retailers and restaurants amid the pandemic. These behaviors have been driven by valuable offers (28% and 25% for retailers and restaurants, respectively), motivations to try something new (24% and 33%), and convenience/ease of ordering (19% and 25%).

Consumers continue to favor convenience and plan to maintain the accelerated use of pick-up and delivery services post-pandemic. New shopping behaviors adopted as part of their routine in the future, include the increased use of convenient services such as restaurant carry-out (29%), third-party delivery (27%), buy online, pick up in-store (BOPIS) (21%) and grocery delivery (17%).

“The extreme events of the past year led to dramatic shifts in consumer behavior,” said Carrie Parker, SVP of Marketing at Vericast. “People changed the way they live, shop and consume media, and our research shows that consumers are eager to discover new products and services and are desiring convenience and – above all – savings. For marketers, this year it’s critical to really understand your target consumers’ shifting behaviors and motivations and evolve with them, engaging across new media and connecting dots to deliver meaningful experiences and offers that meet their needs in specific moments.”

Additional findings from the survey include:
  • Consumers miss in-store experiences
    • The elements consumers miss most about the in-store experience include browsing/discovering new products (45%), trying on apparel (40%) and testing products in-person (34%).
  • Streaming TV usage is accelerating
    • More than half (57%) of consumers have increased time spent watching streaming TV during the coronavirus pandemic.
  • Fitness resolutions begin at-home
    • While the first two months of each year are often a high-volume month for gym membership sales, only 13% of consumers plan to purchase in-person gym memberships; 12% plan to purchase virtual/at-home workout subscriptions.
    • The top planned purchases for consumers in the self-care and wellness categories over the next two months include stress relief products (23%) and exercise equipment (21%).

About the Survey

To understand shifting consumer behaviors and purchasing decisions, 1,000 consumers were surveyed. All respondents were located in the United States and were over the age of 18. The survey was conducted in December 2020.

About Vericast

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. Its major lines of business, Valassis and Harland Clarke, are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Vericast on LinkedIn and Twitter.

Media Contact

Mary Broaddus

[email protected]

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Industry Awards Recognize Power of Solutions and Technology

Illumis™, by Valassis, Ties Insights-led Strategies to High-performing Consumer Engagement

SAN ANTONIO, Jan. 26, 2021:  Vericast today announced multiple notable industry awards for its Valassis line of business for its best-in-class technologies, innovative media and robust intelligence, helping marketers deploy more holistic omnichannel marketing campaigns. Vericast is a leading marketing solutions company that delivers actionable insights and operational expertise at scale.

Illumis™, by Valassis, has been named a technology winner in the product category of the 2021 BIG Innovation Awards, presented by the Business Intelligence Group. This annual business awards program recognizes organizations, products and people around the world that are bringing new ideas to life.

Illumis, a multi-patented platform, offers a competitive, data-informed approach to building omnichannel media strategies, fueled by the powerful, predictive intelligence of the Valassis Consumer Graph™. Illumis – according to a Total Economic Impact™ study conducted by Forrester – can lead to 110% increased revenue from ads for clients.

The power of Illumis shined for a Denver La-Z-Boy dealer who sought to drive sales immediately as COVID-19 restrictions were lifted and stores reopened in May 2020. The retailer leveraged predictive data in Illumis to identify high-propensity shoppers in-market, who the company engaged with through display ads and direct mail inserts. Illumis also identified new prospects outside the trade area who received display ads alone. Digital ads extended consumer reach and outperformed industry benchmarks, and overall, the omnichannel campaign drove a 15:1 return on ad spend.

“Building meaningful connections comes down to engaging during high-impact moments, delivering the right message at the right time to the right consumer,” said Susan Lee, Group President, Digital Marketing and Technology Solutions, Vericast. “What makes this challenging for brands is that consumers are constantly adapting to today’s realities, embracing new interests and consuming media differently. We purposefully built Illumis to help marketers keep pace with the evolution of consumer behavior, and it’s rewarding to not only see the results, but also to be recognized in the industry for our work.”

The Illumis platform along with the unique, unified data architecture of the Consumer Graph, was also recognized as a finalist in the Digiday Technology Awards for “best data management platform.”

Additionally, this month, Valassis was named the 2021 Marketing Vendor of the Year at the OnCon Icon Awards for its exceptional products, strong contributions to the marketing community through thought leadership and strides in innovation. This is an additional honor to being named among the Top 25 Marketing Vendor Award finalists, named in the fourth quarter of 2020. Over 10,000 total votes were tallied to determine this year’s winners of the OnCon Icon Awards.

About Vericast

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. Its major lines of business, Valassis and Harland Clarke, are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Vericast on LinkedIn and Twitter.

Media Contact

Mary Broaddus

[email protected]

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Vericast Introduces “Save” as the Consumer Resource for Deals

Direct Mail and FSI Drive Consumer Engagement, Deliver Valuable Offers

SAN ANTONIO, Jan. 15, 2021:  Vericast, a premier marketing solutions company that influences consumer purchasing and transaction behavior at scale, today introduced Save, the destination for deals, reaching over 75 million households nearly every week. Formerly RetailMeNot Everyday, Vericast’s Save remains committed to delivering meaningful everyday savings and provide valuable offers via direct mail and the free-standing insert (FSI), beginning Feb. 24.

These products influence consumers where they plan, shop and save, efficiently reaching them across a market or nationwide. In fact, 86% retain direct mail ads and 59% have made a purchase as a result of an ad. Similarly, engagement with the FSI is high with 85% of consumers familiar with it, indicating they read it. The FSI is also the no. 1 channel for consumer packaged goods coupons.

With the increased desire and value consumers place on savings, the launch of this new brand delivers the opportunity for discovery and deals, especially in economically trying times.

A recent survey of 1,000 U.S. consumers conducted by Valassis, a Vericast business, found that savings and offers have played a pivotal role during this time in fueling purchasing decisions. Specifically, since the pandemic began, 40% say they have tried a new product, business or brand because of a coupon or offer received in the mail – with younger audiences (57% of 18- to 24-year-olds) even more likely to do so. A quarter were motivated to try a new restaurant because they saw an offer, discount or deal – with even more (28%) trying a new retailer for the same reason.

“We are excited about the launch of Save as it is such an important and valuable way for brands to connect with consumers and showcase new products and offers,” said Carrie Parker, SVP of Marketing, Vericast. “With Save, brands have a powerful ability to excite consumers and share relevant deals on things people want and need in their everyday lives. We not only deliver savings to consumers, but also an emotional reward and the opportunity for discovery.”

In addition to the print offers value-seeking consumers will find from Vericast’s Save, they can anticipate an online resource coming soon in 2021, to further enhance the consumer experience.

About Vericast

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. Its major lines of business, Valassis and Harland Clarke, are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Vericast on LinkedIn and Twitter.

Media Contact

Mary Broaddus

[email protected]

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Harland Clarke, Constellation Advance Digital Connectivity for Credit Unions

Alliance is Catalyst Along Digital Roadmap, Delivering Frictionless User Experience

SAN ANTONIO (Dec. 8, 2020) – Harland Clarke, a Vericast business and leading provider of customer experience solutions, enters into a strategic alliance with Constellation Digital Partners, a platform enabling credit union and fintech collaboration, further enhancing the digital experience for members.

The Constellation Digital Platform is the first open platform for the development of online and mobile banking services for credit unions. Its online marketplace allows credit unions to offer members a host of solutions all in one place, including Harland Clarke’s digital and mobile services. This seamless integration makes it easy for credit union members to access Harland Clarke technology solutions like Multi-Loan Pre-Approval and Internet/Mobile Check Ordering.

With Harland Clarke’s Multi-Loan Pre-Approval solution, members are presented a tailored set of pre-approved loan offers when they visit their credit union’s internet banking site, powered by Constellation. Simple reordering of checks is also facilitated by integrating Harland Clarke functionality into the Constellation platform, with prior order information automatically presented, while eliminating the need for members to key in their check re-order information such as routing, transit and account numbers.

Benefits of this open architecture concept include the latest fintech integration, state-of-the-art user interface and speed to market. Services are assimilated into a credit union’s suite of digital financial service offerings provided by Constellation. Credit unions are then able to simply click on a tile in the secure digital marketplace to activate the functionality, such as that provided by Harland Clarke, on their internet and mobile banking systems. 

“Being at the forefront of this digital transformation among credit unions allows us to deliver a frictionless customer experience,” said Scott Hansen, EVP, Marketing, Vericast. “Constellation’s collaborative solution is unique, flawlessly and effortlessly bringing together credit unions and solution providers like Harland Clarke for the mutual benefit of our clients and their members.”

Teachers Credit Union, with more than 300,000 members and 57 locations in Indiana and Michigan will be the first to offer this integrated solution between Harland Clarke and Constellation, beginning in the second quarter of 2021.

“We have created an open development ecosystem that enables credit unions to quickly and easily engage with their members in a way that has never been possible before,” said Kris Kovacs, President and CEO, Constellation. “We are committed to maximize the user experience for credit unions and their members and are excited to partner with Harland Clarke, a company that shares our vision in advancing the digital landscape among financial institutions and enhancing credit unions’ overall digital banking systems.” 

Additionally, as clients migrate to the Constellation platform, Harland Clarke is equipped to offer its leading digital conversion expertise to credit unions, communicating with members, helping to establish benchmarks and responding to member inquiries.

About Harland Clarke

Harland Clarke is a leading provider of solutions that help organizations deliver superior customer experiences. The company is a leader in check printing, card personalization & instant issuance, deposit and loan acquisition programs, contact center services, digital marketing, direct mail, customer insight analysis, cash handling supplies, and promotional products. Harland Clarke is a Vericast business. For more information, visit www.harlandclarke.com or follow Harland Clarke on LinkedIn and on Twitter @HarlandClarke.

About Constellation Digital Partners, LLC

Constellation provides a patented, secure and flexible cloud-based marketplace that enables upper to mid-tier credit unions and innovative app developers to provide safe, reliable, and next-generation digital financial service experiences while giving the freedom to compete, innovate, and thrive in the financial services industry. Constellation redefines what credit unions offer, delivering digital financial services in a way that enables them to place members at the center of their business strategy. Visit www.constellation.coop to learn more. And, connect with Constellation on Twitter, Instagram (@ConstellationDP), Facebook and LinkedIn.

Media Contact

Debbie Serot

SVP, Corporate Marketing & Communications

[email protected]

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Press Release

Harland Clarke Proudly Supports International Credit Union Day

Consumers Chase Deals to Feel Smarter & Even Buy Fun Things or Experiences

SAN ANTONIO (OCTOBER 12, 2020) — Harland Clarke, a Vericast business and leading provider of customer experience solutions, is proud to once again support credit unions around the world as the sponsor of International Credit Union Day in collaboration with Credit Union National Association (CUNA) and the World Council of Credit Unions. Celebrated this week on October 15th, the day pays tribute to the cooperative principles that are the foundation of the credit union philosophy while raising awareness about what it means to be a credit union member. In its 72nd year, International Credit Union Day is a global opportunity to shine a light on the credit union movement through member and community outreach, volunteering, and fundraising efforts. This year’s theme, “Inspiring Hope for a Global Community,” calls attention to the critical role credit unions play in improving member’s financial well-being and quality of life, which has been even more important during this time of uncertainty. “Throughout the pandemic, credit unions have continued to deliver high-value products and services for their members, as well as support their local communities, doing their part to make a positive social impact. We are honored to support the efforts of our nearly 3,000 credit union clients as they help their members navigate this challenging time,” said Rick Ebrey, General Manager, Harland Clarke and President of Operations & Client Management, Vericast. “International Credit Union Day provides the opportunity to recognize their service and the impact they have on turning members’ dreams into reality.” “At a time when the role of credit unions is more crucial than ever, International Credit Union Day offers a global platform for 85,000 credit unions and their 274 million members across 118 countries to celebrate the credit union difference,” said Jim Nussle, President & CEO, Credit Union National Association. “We are grateful for Harland Clarke’s ongoing commitment to this special day and for standing by credit unions to help them deliver value to their members every day.
The support provided by industry leaders Harland Clarke and CUNA provides participating credit unions with access to a number of resources, including International Credit Union Day-themed sample communications, design templates, staff talking points, web graphics, customizable promotional items, social media tool kits, apparel and creative ideas for how institutions can make the most of this event across their locations. These materials, available at www.cuna.org/icuday, help credit unions promote International Credit Union Day, driving engagement among existing members, prospects, and employees.

About Harland Clarke

Harland Clarke is a leading provider of solutions that help organizations deliver superior customer experiences. The company is a leader in check printing, card personalization & instant issuance, deposit and loan acquisition programs, contact center services, digital marketing, direct mail, customer insight analysis, cash handling supplies, and promotional products. Harland Clarke is a Vericast business (www.vericast.com). For more information, visit www.harlandclarke.com or follow Harland Clarke on LinkedIn and on Twitter @HarlandClarke.

About CUNA

Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America’s credit unions, which are owned by 120 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit cuna.org. To find your nearest credit union, visit YourMoneyFurther.com.

Media Contact

Stacey Leone

VP, Industry Relations & Market Engagement

[email protected]

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Intelligence Powers Valassis Influencer Marketing, Proven Solution Sets New Industry Performance Metrics

Consumers Chase Deals to Feel Smarter & Even Buy Fun Things or Experiences

LIVONIA, Mich., Oct. 6, 2020: Valassis, a Vericast business and the leader in marketing technology and consumer engagement, is defining and creating industry benchmarks with its newly introduced influencer marketing solution. Valassis influencer marketing programs drove a 64% higher engagement rate for awareness campaigns and 110% higher click-through rate for traffic campaigns based on 32 consumer packaged goods brands testing nearly 3,000 pieces of content.

“Consumers want to interact with brands in a more experiential way, relying in part, on influencers for brand discovery and digital storytelling,” said Sinead Norenius-Raniere, vice president of influencer marketing and paid social at Valassis. “Effective influencer marketing is both an art and a science, strategically identifying the right influencers, message and channels to reach a receptive audience, and ultimately, inspire purchase decisions. At Valassis, we are able to buy and serve media programmatically via our influencers’ handles, providing brands incredible efficiencies and maximizing their investments. We are also setting new industry benchmarks for influencer media due to our approach and optimization practices.”

Consumers rely on influencers to vet products and make purchase decisions. A recent Valassis survey of 1,000 U.S. consumers found that 51% have purchased a product or service after seeing it used or promoted by an influencer in the past two years. In addition to influencing purchases, 40% of consumers are more likely to trust a brand that features an influencer they know.

Using the power of Illumis™, Valassis Influencer Marketing goes beyond organic reach to engage consumers through programmatic paid social ads. Successfully scaling its solution beyond social media in multichannel campaigns, Valassis identifies the channels a brand’s target audience prefers and adapts the influencer content. Marketers are then able to rapidly test vast amounts of content in real time to best determine what will deliver the highest response.

Hampton Farms, the leading roaster of in-shell peanuts in the United States, realized a seven-fold return on ad spend with the Valassis influencer marketing solution. Fifteen micro-influencers were engaged, creating 62 pieces of authentic, high-impact visual content that was tested and optimized for a campaign aimed at increasing awareness and sales of its seasonal Major League Baseball peanut packages at select retailers. Top performing ads were targeted via display and amplified with paid social ads, delivering over 7.1 million social media impressions (5 million over guaranteed) to in-market audiences and a 0.38% click-through rate (compared to the 0.15% industry average).

 

Valassis’ unique strategy, technology and scale approach:

 

  • Provides advice on creative approach and strategy to influencers to ensure they are effective storytellers producing authentic content about a brand. With its stringent vetting process and by leveraging AI-powered technology to identify influencers, Valassis hones in on the content creators that will have the strongest alignment and affinity with a brand’s campaign objectives.

 

  • Utilizes precise, predictive intelligence from the Valassis Consumer Graph™ to identify ideal consumers. Interests, store visits, purchase preferences, purchase intent and other characteristics are instrumental in developing sophisticated custom audience segments. With these insights, Valassis shines, boosting Facebook targeting with its complementary and robust intelligence. As a Facebook Preferred Marketing Partner for Agencies, this combination uniquely positions Valassis to deliver smarter, more precise targeting that puts authentic content in front of consumers.

 

  • Unlocks scale by automating manual aspects of influencer media. This includes the influencer permissioning process to then leverage influencer handles for programmatic paid ads delivered and optimized using sophisticated technology. Valassis is able to launch campaigns in record time while simultaneously building and maintaining strong relationships with influencers.

To learn more, please visit valassis.com, or for a deeper dive into Valassis’ approach, view its white paper

on how to “Uplevel the Reach and Power of Your Influencer Marketing.”

About Valassis

Valassis, a Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Valassis on LinkedIn and Twitter.

Media Contact
Mary Broaddus
Vericast
[email protected]
(743) 591-7375

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Valassis Research: Coupons and Discounts Appeal Far Beyond Savings

Consumers Chase Deals to Feel Smarter & Even Buy Fun Things or Experiences

LIVONIA, Mich., Oct. 1, 2020: Valassis, a Vericast business and the leader in marketing technology and consumer engagement, shares additional proprietary research stemming from its annual Consumer Intel Report, illuminating the impact of promotional messages on consumer behavior, enticing consumers to change behavior, as well as shoppers’ perception of “value.”

While marketers historically used promotions to influence consumer purchases, Valassis research reveals that consumers respond to marketing messages beyond savings. Looking for new products and experiences, 56% of consumers find it “exciting” to discover a coupon or discount for a new product or brand they have not previously tried. Forty-five percent of respondents are leveraging coupons or discounts to expand their budgets and their ability to buy “fun things or experiences.”

Marketing messages that include coupons, discounts and social media promotions can also lead to incremental sales. Valassis found that consumers can be highly influenced through incentives such as:

  • 60% of consumers to try a new product
  • 59% to buy something not on their list
  • 54% to make an impulse purchase
  • 46% to change their planned purchase

Making another connection between an offer and brand beyond its financial value, 55% of consumers said they have a more positive impression of stores or brands that offer coupons and discounts. Furthermore, consumers believe that coupons or discounts make them feel like a smarter shopper (69%) and can lead them to choose a brand they would not typically buy (53%), placing even greater value on coupons outside of typical savings.

Valuing time, millennials and parents are more likely to agree that if forced to choose, saving time is more important than saving money. This is true for 68% of parents and 65% of millennials. With this, 71% of parents and 69% of millennials say they need better solutions to save even more time shopping – something for retailers to consider to attract these desired groups of shoppers.

The report examines responses from more than 2,000 U.S. consumers in two separate surveys, noting how their shopping patterns and purchasing decisions have changed within specific categories including food, household goods and health & beauty care products amid the COVID-19 pandemic. The research provides a view into the evolving role value has in our distracted age. The research also offers recommendations on how brands and retailers can stay relevant and top of mind with consumers by gaining insight into what is important to them.

“The modern shopper leads a multi-faceted life. Deals and discounts appeal to their desire for not just saving on their daily needs, but also to try new things and connect to the world around them, a fact that should make providing deals and discounts even more compelling to marketers,” said Michelle Engle, chief marketing officer at Valassis. “But our findings also uncovered that value comes in several forms and consumers want choices that enable them to find what they deem to be valuable. Data and insights, like those from our Consumer Intel Report, help brands identify what is important to their consumers, connect with them and plan for a new yet uncertain normal.”

Additional findings reveal:

  • Mobile takes on a more significant role.
    • The use of smartphones and mobile devices to save on shopping trips increased during the pandemic to 44% vs. 34% in 2019.
    • 87% of online grocery shoppers are now placing an average of 44% of their grocery orders via mobile.
    • 73% of millennials and 67% of Gen Z will switch brands based on a discount notification received via mobile while in the store (compared to 49% of all consumers).
  • Consumers use more resources to plan their in-store grocery trips.
    • The average number of planning touchpoints increased by 15% to 3.9 in 2020 compared to 3.4 in 2019.
To review the full 2020 Consumer Intel Report, download “Chasing Value: The Mind of the Modern Shopper,” or view the report infographic. Additionally, listen to a recorded panel discussion examining “The Mind of the Modern Consumer Packaged Goods (CPG) Shopper” hosted by Matthew Tilley, senior director of marketing, Valassis. The panel includes Meggie Giancola, head of CPG sales and strategy, Valassis; Charlie Brown, vice president, marketing, NCH; and Mike Loyson, N.A. director of value delivery, Procter & Gamble.

About the 2020 Consumer Intel Report

The studies were fielded in the fourth quarter of 2019 and June of 2020 in conjunction with a global, third-party market research firm with proficiency in internet surveys. The sample was derived from an online consumer opinion panel, and all participants were at least 18 years of age and living in the contiguous United States. Consumers were emailed an invitation to participate in the survey and were given three days to complete it. Each survey was closed once 1,000 completed responses (1,042 for the 2019 survey) had been reached. The responses were weighted by factors obtained from national census data to provide appropriate representations of demographic groups at summary levels.

About Valassis

Valassis, a Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Valassis on LinkedIn and Twitter.

Media Contact
Mary Broaddus
Vericast
[email protected]
(743) 591-7375

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J2 Global Announces Agreement to Acquire RetailMeNot

7:00am ET 9/29/2020

LOS ANGELES–(BUSINESS WIRE)– : J2 Global, Inc. (NASDAQ: JCOM), a leading Internet information and services company, today announced that it has entered into a purchase agreement to acquire leading savings destination RetailMeNot for approximately $420 million from Vericast, a premier marketing solutions company.

The transaction, subject to customary closing conditions and regulatory approvals, is expected to close in Fourth Quarter 2020. Upon completion of the transaction, J2 Global expects to provide an update on the estimated financial contribution of the acquisition.

“We are excited at the prospect of adding RetailMeNot, and their talented employees, to our portfolio of brands dedicated to helping consumers save money and find deals, while delivering performance marketing solutions to retailers and brands,” said Vivek Shah, CEO of J2 Global.

About J2 Global

J2 Global, Inc. (NASDAQ: JCOM) is a leading Internet information and services company consisting of a portfolio of brands including IGN, Mashable, Humble Bundle, Speedtest, PCMag, Offers.com, Spiceworks, Everyday Health, BabyCenter and What To Expect in its Digital Media segment and eFax, eVoice, iContact, Campaigner, Vipre, IPVanish and KeepItSafe in its Cloud Services segment. J2 Global reaches over 230 million people per month across its brands. As of December 31, 2019, J2 Global had achieved 24 consecutive fiscal years of revenue growth. For more information, visit: www.j2global.com .

About Vericast

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily.

About RetailMeNot

RetailMeNot is a leading savings destination bringing people and the things they love together through savings with retailers, brands, restaurants and pharmacies. RetailMeNot makes everyday life more affordable through online and in-store coupon codes, cash back offers, and the RetailMeNot Deal Finder™ browser extension.

Media Contact
Rebecca Wright
(212) 503-5247
J2 Global, Inc.
[email protected]
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Valassis Survey Analyzes the Growing Power of Influencer Marketing Today

Consumers Weigh in on Impact From Pandemic and Connection to a Brand’s Values

LIVONIA, Mich., Sept. 24, 2020: Valassis, a Vericast business and the leader in marketing technology and consumer engagement, today released new proprietary consumer research, examining the increasing power of influencer marketing in today’s climate. Consumers’ changing patterns due to the pandemic and heightened awareness of social injustice and systemic inequality have resulted in new opportunities for brands to drive a connection with consumers.
Since the beginning of the coronavirus pandemic in March, 21% of consumers have made an influencer-motivated purchase for the first time. Valassis’ recent Consumer Intel Report shows 35% of consumers made an unplanned purchase based on something they saw on social media as consumption of these channels has increased during the pandemic. Valassis surveyed 1,000 U.S. consumers to gain insight into what motivates them to engage with social influencers, a market that is expected to grow to $15 billion by 2022.

Additionally, the heightened awareness around social injustice has impacted the way consumers engage with influencers. For example, 36% of influencer-following consumers say they are following a more diverse set of influencers than before, and 32% surveyed have purchased more products/services from businesses that are endorsed by influencers from different racial and cultural backgrounds.  

Emphasizing the importance of engaging the right influencer, the research found that 40% of consumers are more likely to trust a brand that features an influencer they know. Twenty-five percent say their perception of brands is shaped by the influencers that endorse them and this is more evident among 25 to 34 year olds, with 39% agreeing.

A rigorous vetting process for influencers and content creation is critical to maximize a brand’s effectiveness and reputation. According to the survey, 65% of consumers say they would stop following an influencer if they do or say something that does not align with their personal ethics and values. This is important for marketers as value alignment also contributes to loyalty and sales. Previous research shows 43% of consumers are more likely to buy products from companies whose values match their own.

“Influencers humanize brands, providing a unique opportunity to make a genuine connection with consumers,” said Sinead Norenius-Raniere, vice president, influencer marketing and paid social, Valassis. “The interplay among consumers, influencers and brands suggests the purchasing journey is highly emotional, spurred by real-time online conversations. Knowing which content performs best through rapid influencer media testing is essential to bring influencer content to life across smarter, multichannel campaigns that also include print, display, email and in-store advertising.”

AI-powered technology can help identify influencers whose brand and interests align with campaign objectives, based on purchase patterns, retailers, brand and product affinities, Norenius-Raniere pointed out. Equally important in the campaign process, she said, is building sophisticated custom audiences, based on predictive consumer intelligence and influencer look-alike audiences.

The opportunity to engage consumers is growing. According to the survey, 51% of consumers have purchased a product or service after seeing it used or promoted by an influencer in the past two years.

For further insights on influencer marketing, please visit valassis.com.

About the Survey

Valassis surveyed 1,000 consumers to understand their engagement with influencers and the impact of influencer marketing. All respondents were located in the United States and were over the age of 18. The survey was conducted in August 2020.

About Valassis

Valassis, a Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Valassis on LinkedIn and Twitter.

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Vericast
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