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Valassis Recognized by Trustworthy Accountability Group for Continued Leadership in Protecting Digital Advertising Supply Chain Against Fraud

LIVONIA, Mich., April 23, 2020: Valassis, the leader in marketing technology and consumer engagement, today announced its second consecutive recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising.

Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG awards certifications to select companies – like Valassis – that achieve its rigorous standards to protect the digital advertising industry from fraud, malware, piracy and lack of transparency.

“Recertification by TAG is a testament to the strength and reliability of our proprietary solutions and always-on protection against ad fraud,” said Jay Webster, executive senior vice president, product & engineering, Valassis. “This is particularly critical now as cybercriminals take advantage of the current situation and increased online activity. We understand the severity of the widespread damage ad fraud inflicts on an online advertising initiative, investment and brand image. Through this initiative, Valassis remains proactive and diligent in eliminating ad fraud and combating malware alongside the biggest players in the industry.”

The TAG recertification is one of several components Valassis has in place to ensure a safe, reliable and transparent advertising experience for its clients. The company continuously invests in its platform to consistently deliver quality results across multiple key performance indicators, delivering impressions that, on average, are:

  • 82% viewable
  • 95% cookie-free
  • 98.9% fraud-free
  • 100% brand-safe

Of higher importance to millennials when selecting a drugstore for an item other than a prescription, are locations open 24-hours, digital deals, proximity to work and a selection of natural/holistic products.

“Through this recertification, Valassis has demonstrated its continued leadership in adopting best practices and raising industry standards in our industry’s ongoing fight against fraud,” said Mike Zaneis, CEO of TAG. “TAG’s mission depends on collaborative cross-industry participation, so we can build an interlocking barrier against criminal activity, and we are delighted to recognize and continue to work with Valassis to both protect its partners and safeguard our industry’s ecosystem.”

To protect against unqualified traffic and objectionable activity across all screens and formats, Valassis provides:
  • A dedicated team of trust and safety experts applying technology built to detect fraud across a range of undesirable activity.
  • Advanced data science models for the detection and elimination of excessive impressions and click through rates (CTR).
  • Incorporation of the IAB Spiders and Bots list.
  • User-level blocking of suspicious IP addresses and device IDs.
  • Media Rating Council (MRC)-compliant viewable impression measurement.
To learn about privacy pitfalls to avoid and the qualities marketers need to effectively navigate the new marketing landscape and connect with consumers, download the “Respecting the Privacy-minded Consumer’s Buying Journey” white paper.

About Valassis

Valassis, a Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Valassis on LinkedIn and Twitter.

Media Contact
Mary Broaddus
Valassis
[email protected]
(743) 591-7375

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Vericast receives an “A-” rating for Climate Change and Supply Chain Engagement Efforts

SAN ANTONIO (April 22, 2020) – Vericast, a premier marketing solutions company that influences consumer purchasing and transaction behavior at scale, today announced it has received top ratings for Climate Change and Supply Chain Engagement which marks the significant progress Vericast has made in managing its environmental performance according to the results from the 2019 CDP supplier survey for enterprise carbon reporting.

“Vericast is committed to driving action and accountability for the betterment of our environment. I am extremely proud of the contributions Vericast makes in the environmental ecosystem, and on this 50th Anniversary of Earth Day, these ratings are an acknowledgment of how Vericast values environmental and climate leadership,” said John O’Malley, CEO of Vericast. “With focus on continuous year-over-year improvement in our environmental performance, we remain committed to measuring, reporting and providing transparency in our journey towards a more sustainable future.”

The CDP is an international non-profit organization that assesses the environmental impact of thousands of companies every year, including some of the largest organizations in the world, with scores ranging from A to D- for effectiveness in minimizing impact on our planet’s climate. Vericast has been a part of the CDP for 4 years, and this year, it proudly received an “A-” for Climate Change and an “A-“ rating for Supply Chain Engagement for our 2019 CDP enterprise carbon reporting.

“We are dedicated to sustainability and environmental protection in all our communities,” says Brian Skrobarcek, Director Sustainability and Corporate Responsibility, “The CDP results provide assurance that our enterprise sustainability goals are aligned with planetary success as we plan for the future. Our team is committed to do our part to minimize the organization’s carbon footprint and as a result we are on track to meet our enterprise GHG reduction objective 10 years early.”

Vericast is committed to continuously identifying opportunities for systematic & continuous improvement across its enterprise.

About Vericast

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. Its major business units, Valassis, Harland Clarke, RetailMeNot, and QuickPivot are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients.

Media Contact
Debbie Serot
SVP, Corporate Communications
[email protected]
(210) 697-6239

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RxSaver By RetailMeNot Offers Coronavirus COVID-19 Resources

AUSTIN, Texas, Mar. 31, 2020– RxSaver, the prescription coupon platform from RetailMeNot, is working to ensure users are informed and capable of affording their medications in this time of uncertainty. In the wake of the coronavirus pandemic, being able to access and afford prescription medications is essential.

The experts at RxSaver have developed a one-stop digital resources compiling ways to get your medications at low costs and pharmacy delivery options, as well as beneficial tips for this period, ranging from managing anxiety to maintaining cleanliness, including guidance from the Centers for Disease Control and the World Health Organization.

There are many accessible ways to save and manage your health, and RxSaver is dedicated to helping people by gathering these resources in this difficult time. RxSaver’s free prescription savings tool helps consumers, patients, pharmacists, and even doctors, see prescription prices in their area and offers coupons for up to 80% off the retail price.

“From the disease itself to the economic impact of coronavirus, we know how challenging this time is for Americans and their healthcare providers. We hope that these resources and our easy prescription savings help people maintain their health during this uncertain time,” said Kim Read, SVP and General Manager of RxSaver.

To use RxSaver, consumers simply search for medications from RxSaver’s website or mobile app, select a coupon for their preferred pharmacy and show the coupon at check out. For those who are social distancing or in self-isolation, RxSaver can be used with major pharmacies’ home delivery programs and at pharmacy drive-thrus.

RxSaver’s service doesn’t require registration or membership. An RxSaver coupon is not insurance and cannot be combined with insurance, but consumers may use RxSaver coupons instead of insurance as the coupon costs may be cheaper than insurance co-pays.

About RxSaver by RetailMeNot.

RxSaver by RetailMeNot™ improves health through the power of savings. RxSaver’s free-to-use prescription coupon platform gathers drug prices from every major pharmacy to help consumers compare medication prices and save. As part of leading savings destination RetailMeNot, RxSaver coupons bridge the gap between prescription medication costs and affordability, to help individuals afford the health care they need.

Media Contact
Kathryn Hutchinson
RxSaver by RetailMeNot
[email protected]

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Valassis Launches Connected TV Solution to Engage Modern TV Consumers

Valassis CTV Offers Personalized, Measurable Advertising With Greater Efficiency

LIVONIA, Mich., March 11, 2020: Valassis, the leader in marketing technology and consumer engagement, today announced a new Connected TV (CTV) solution to help brands engage the modern streaming TV audience by interests, in-market signals and location. With Valassis CTV, brands are able to uniquely serve and measure their ads to drive the ideal consumer to the nearest store.

Valassis CTV allows brands to target the right audience more effectively than traditional TV with complete transparency. Advertisers can choose the package of publishers that best fits their needs, and then see detailed information on completed ads – including the time of day each ran, type of device and performance metrics. Additional benefits and features of the new solution include:

  • TV’s impact with digital precision: Leverage the Valassis Consumer GraphTM  and target the right audience with first-party data including, interests, in-market signals and location activity.
  • Premium, trusted inventory: Deliver across brand-safe devices, apps and networks, including Roku, Apple TV, DirecTV, Discovery Channel, CBS, FOX and more.
  • Transparent, measurable audience insights: Understand advertising impact with in-depth insights and measurement that prove success, including foot traffic impact studies.

“This is an exciting opportunity for brands to effectively engage with target audiences, but not all CTV is created equal,” said Jay Webster, executive senior vice president, product & engineering, Valassis. “Valassis is bringing its deep understanding of the consumer to CTV with a new level of transparency that this segment has not yet seen. With Valassis CTV, we are leveling the playing field with traditional TV in terms of measurement and unique insights to inform future campaigns.”

Traditional TV ad spending is declining, and advertisers are vying to capture a shifting population.

With 70% of consumers using at least one streaming TV service, advertising on CTV presents a big opportunity for brands. Additionally, recent Valassis research, found that almost half (49%) of consumers perceive ads on streaming TV as more relevant than traditional TV. As time spent with CTV and over-the-top devices rapidly grows, the opportunity for personalized, measurable advertising follows.

Learn more about ValassisCTV.

About Vericast

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. Its major business units, Valassis, Harland Clarke, RetailMeNot, and QuickPivot are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients.

Media Contact
Mary Broaddus
Valassis
[email protected]
(743) 591-7375

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Valassis Research Finds Connected TV Presents Big Opportunity for Brands

Almost Half of Consumers Perceive Ads on Streaming TV as More Relevant Than Traditional TV

LIVONIA, Mich., March 5, 2020: Valassis, the leader in marketing technology and consumer engagement, today shared new research on connected TV (CTV) and consumers’ use of streaming TV services. With nearly three-fourths of consumers subscribed to at least one streaming TV service, this research will help brands and marketers understand consumer behavior in order to plan effective, engaging campaigns.

Based on responses from 1,000 U.S. consumers, the survey reveals almost half (49%) agree that advertisements on streaming TV are more relevant to them than traditional TV ads. Young consumers (ages 25-34) particularly believe this, with 69% agreeing on the relevancy of CTV ads. Additionally, 53% of consumers use their mobile device or tablet to shop while watching TV on a streaming service, with this number rising to 74% among parents.

These insights – combined with the finding that consumers are more inclined to research or purchase a product/service they see on streaming TV than traditional cable TV (52%) – present a great opportunity for brands to capture the attention of tuned-in consumers. The findings are especially important during an event-packed year with elections and major sporting events creating increased competition and costs for traditional TV.

“As the cord-cutting phenomenon accelerates, consumers are shifting from traditional cable TV to the on-demand experience of CTV and over-the-top (OTT) media services at rapid rates,” said Jay Webster, executive senior vice president, product & engineering, Valassis. “With CTV, brands can reach the TV-watching audience by interests, in-market signals, and location with digital precision. Our data clearly shows the opportunity to capture this market, which continues to grow for brands. What’s fascinating is a majority of consumers – 52% to be exact – are more likely to make a purchase based on a CTV ad than a traditional TV ad, and it is even higher for parents. So the consumer is not only choosing to be in this environment, but is also receptive to brand messages in this advertising channel.”

Additional insights from the Valassis research include:

  • Consumers embrace streaming TV services (70%).
    • 56% of consumers have cable and streaming TV service(s), while 14% only have streaming TV service(s) and 21% only have cable.
    • 72% of parents have cable and streaming TV, with 83% of parents subscribing to streaming TV services overall.
    • 28% of 18- to 24-year-olds only have streaming TV.

 

  • The more, the merrier: Future purchases are planned for new streaming TV services.
    • 35% plan to purchase new streaming TV services within the next year, and 21% more note they are considering it.
    • 56% of parents have plans to purchase new streaming TV services in the coming year.

 

  • A significant amount of time is spent with streaming TV services.
    • 34% of consumers watch 1-3 hours of streaming TV per day.
    • 20% watch 3-5 hours per day.
    • 13% watch more than 5 hours per day.

 

  • Short and entertaining ads are most desirable.
    • 37% of consumers noted the maximum length of non-skippable ads they would watch without it taking away from their streaming TV experience is 15 seconds or less.
    • Another 24% noted they are OK with 30-second ads, while only 12% and 9% said they are OK with 60-second and 90-second ads, respectively.

For more consumer insights to fuel marketing campaigns, please visit Valassis.com.

About the Survey

Valassis surveyed more than 1,000 consumers to understand their use of traditional and connected TV. All respondents were located in the United States and were over the age of 18. The survey was conducted at the end of January 2020.

About Valassis

Valassis is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me? ® program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Vericast. Follow Valassis on LinkedIn and Twitter.

Media Contact
Mary Broaddus
Valassis
[email protected]
(743) 591-7375

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RetailMeNot Announces “We Shop With Her,” a program in support of International Women’s Day

The savings destination will encourage shoppers to make purchases with a purpose by offering exclusive deals in support of female-led and founded brands

Austin, Texas – March 5, 2020 – Today, RetailMeNot announces the launch of “We Shop With Her,” an initiative to encourage shoppers to support female-led and founded brands in celebration of International Women’s Day. The savings website, which also has a free app, will offer exclusive cash back offers for brands like Tory Burch, Glossier, Outdoor Voices, Kate Spade and Birchbox, to name a few.

RetailMeNot is rewarding shoppers and making it easier for them to support female-run businesses the entire weekend. From March 5 to March 8, shoppers can visit “We Shop With” page to find impressive savings opportunities in different categories like beauty, fashion, health and even home décor.

Additionally, RetailMeNot will be donating to the Women’s Fund at the Austin Community Foundation and the Ann Richards School for Young Women Leaders to help advance the success of women in their future endeavors.

“As a woman in a leadership role at a technology company, it’s inspiring to see more and more females dominating top positions in the space. I believe it is important to offer our support and encouragement to those who have paved and continue to pave the road for future generations,” says Marissa Tarleton, Chief Executive Officer at RetailMeNot. “RetailMeNot is all about helping shoppers save money every day at their favorite retailers, restaurants, and even pharmacies, and if we can offer a convenient way for people to shop, save and support women on International Women’s Day, we will!”

A few of the “We Shop With Her” retailers include:

  • Athleta
  • Baggu
  • Birchbox
  • Fabletics
  • Glossier
  • Houzz
  • Kate Spade
  • Lily Pulitzer
  • Loeffler Randall
  • Nasty Gal
  • Outdoor Voices
  • Rent the Runway
  • Spanx
  • Tarte Cosmetics
  • The Body Shop
  • The Honest Company
  • Third Love
  • Tory Burch
  • Wildfang

For more information and to shop the page, please visit https://www.retailmenot.com/holidays/womens-day.

About RetailMeNot Inc.

RetailMeNot, Inc. is a leading savings destination bringing people and the things they love together through savings with retailers, brands, restaurants and pharmacies. RetailMeNot makes everyday life more affordable through online and in-store coupon codes, cash back offers, and the RetailMeNot Genie browser extension. Savings are also provided in consumers’ mailboxes through the RetailMeNot Everyday™ direct mail package, and at the pharmacy with RxSaver by RetailMeNot.

RetailMeNot is a Vericast business. To learn more, visit http://www.retailmenot/corp or follow @RetailMeNot on social media.

Media Contact
Chelsie Baugh
RetailMeNot
[email protected]

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Valassis Data Informs Drugstores on How to Engage Millennials & Parents

Opportunity to Influence Purchases Beyond Prescriptions is in Understanding Consumer Behavior

LIVONIA, Mich., Feb. 27, 2020: Valassis, the leader in marketing technology and consumer engagement, today released new research and strategies for marketers to drive drugstore visits and spend. Based on consumer insights, in-market signals and past purchases, drugstores can strategically connect with consumers, especially millennials and parents.

Today, drugstores compete with discount, grocery, club stores and online pharmacies for prescription and other purchases. The research, based on a survey of more than 1,700 consumers, found that overall, 83% of consumers shopped at drugstores for items other than prescriptions within the past year – 87% of millennials – but only 14% did so frequently as part of a routine. With the right understanding of intent and promotion, drugstores can increase trips and influence purchase behavior with shoppers already in store, based on predictive intelligence.

Respondents ranked sales events and promotions as the number one way they can be enticed to visit a drugstore they don’t usually frequent. Additionally:

  • 73% of millennial parents, 68% of parents and 58% of millennials said they would shop at drugstores more often if they offered them more discounts and coupons.
  • 61% of millennial parents, 56% of parents and 50% of millennials indicate they would shop more at drugstores that build relationships with them through personalized offers.
  • 56% of those surveyed said lower prices would increase their purchase of beauty items at drugstores.
    • 31% would increase beauty purchases at drugstores if they receive coupons/discounts in an online store circular; 20% cite beauty offers received in a printed circular.
    • 15% would buy more beauty items at drugstores based on personalized offers for beauty products that match their style and taste.
  •  

Of higher importance to millennials when selecting a drugstore for an item other than a prescription, are locations open 24-hours, digital deals, proximity to work and a selection of natural/holistic products.

“Millennial parents are a prime target audience for drugstores, and with rich insights, drugstores can effectively cater to what matters most to this audience,” said Julie Companey, director, grocery, drug & mass marketing, Valassis. “This shopper is more likely to plan a shopping trip as well as make an impulse buy. They are also highly influenced by multichannel promotions as 67% like when they receive online and offline offers, and interestingly, 55% would switch drugstores if they stopped receiving a printed circular from the drugstore they typically frequent.”

Key findings include:

  • Beauty and gifting drive drugstore trips (among those who shop drugstores for items other than prescriptions)
    • 81% buy their beauty items at drugstores, higher than from Amazon, discount and specialty beauty stores.
    • 77% buy greeting or gift cards at a drugstore.
      • 35% will make a special trip to a drugstore for this purchase.

 

  • Millennial impulse buying is an opportunity
    • 63% of millennial parents said once they are in a drugstore, they make a lot of impulse purchases.
      • 53% of parents and 50% of millennials are more likely to make an impulse buy compared to 33% of those surveyed.

 

  • Drugstore shoppers plan ahead
  • 73% of those who shop at drugstores for items other than prescriptions do some type of planning before shopping, largely with coupons and circulars – both in print and online – as well as with shopping lists.

 

  • Wellness programs draw consumers into drugstores
    • 7 in 10 parents have used an in-store service (pharmacy consultation, vaccinations, clinics, home delivery, health screenings and more).
    • 47% of millennial parents and 44% of millennials are likely to use pharmacist consultation services vs. 35% of all consumers.

 

The research also found that for consumers who fill prescriptions at drugstores, location close to home and the convenience of multiple locations are among the top influencers when selecting a drugstore. Location is also the no. 1 driver of non-prescription shopping at drugstores, followed by deals.

For more insights from this survey, visit Valassis.com. In addition, learn more about how consumers can compare prescription prices and get coupons at local pharmacies with RxSaver.

About the study

The Valassis Awareness-to-Activation Study is an ongoing study fielded in conjunction with The NPD Group, Inc., a global market research company. The sample was derived via an online survey and all participants were at least 18 years of age and living in the contiguous United States. Approximately 10,000 respondents are surveyed annually. The specific data included in this report is from the research wave fielded July 26 through Sept. 27, 2019 to over 1,700 respondents and is balanced by age and gender to U.S. Census demographic profiles. Valassis generation age segmentation classifies millennials as born between 1981 and 1996.

About Valassis

Valassis is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me? ® program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Vericast. Follow Valassis on LinkedIn and Twitter.

Media Contact
Mary Broaddus
Valassis
[email protected]
(743) 591-7375

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RetailMeNot’s 5 To Buy In March

Austin, TX — February 27, 2020 — Presidents Day has come and gone, but that doesn’t mean the deals are done. Pointing the way toward savings is RetailMeNot shopping and trends expert Sara Skirboll: “Retailers use the change of seasons as a way to encourage consumers to shop—and ultimately save,” Skirboll says. “Shoppers can use this time to plan for summer weather and travel and buy the appropriate gear at a discount, and then look further out and prep for winter, too.”

Savvy Spring Breakers

Vacationers planning a spring break or a summer getaway can save with a variety of travel deals this month. Travelers booking domestic flights can save an average of 47% off. Whether you’re looking forward to a last-minute spring retreat or a summer sojourn away, deals like aone way flights from $109 on Delta Airlines can help you get there.

Pack Up the Savings

If you do have big vacation plans this year, don’t look like a tourist! It’s time to up your travel game and upgrade your gear. Look for discounted luggage, travel bags and smart suitcases — or just fun bag tags to distinguish your luggage from everyone else’s! Popular suitcase brand, Away, is offering $30 off and free shipping with code “30OFF’.

Stay Cool

Summer temperatures haven’t hit, but you know they will. Be prepared by investing in a new air conditioner now. Newer models are about to be released, and unsold inventory must be cleared out, so retailers are motivated to cut prices to make room for all the new models. For shoppers in the market for an A/C upgrade, Home Depot is having an HVAC Tune-Up Event where shoppers can get $40 off an air conditioning check-up all month long.

Bundle Up for Next Year

As we start to bid farewell to the cold, last season’s winter gear will need to leave the shelves to make room for new styles. This means items like heavy coats, boots, and cold-weather accessories will be deeply discounted. March is a great time to prepare for next winter or upgrade your wardrobe if you are hitting the slopes for spring break. No equipment? No problem. This month will even have sales on winter gear like skis, snowboards, and accessories as ski season comes to a close. Shoppers in the market for new gear can shop up to 57% of selected skis, snowboards and accessories at REI.

Smells Like Springtime

If Valentine’s Day brought you chocolate and flowers but not a new fragrance, now is the time to get spritzy with your shopping. New spring scents and collections will be out soon, and retailers need to make room for all the new seasonal inventory. To score a deal and get fresh as a daisy, be sure to check out retailers like Perfumania to take advantage of abuy one, get one 50% off select items in-store and online.

About RetailMeNot Inc.

RetailMeNot, Inc. is a leading savings destination bringing people and the things they love together through savings with retailers, brands, restaurants and pharmacies. RetailMeNot makes everyday life more affordable through online and in-store coupon codes, cash back offers, and the RetailMeNot Genie browser extension. Savings are also provided in consumers’ mailboxes through the RetailMeNot Everyday™ direct mail package, and at the pharmacy with RxSaver by RetailMeNot.

RetailMeNot is a Vericast business. To learn more, visit http://www.retailmenot/corp or follow @RetailMeNot on social media.

Media Contact
Chelsie Baugh
RetailMeNot
[email protected]

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RetailMeNot Reveals Rising Consumer Expectations and New Retail Challenges For 2020

  • 82% of Americans would rather receive free shipping than expedited shipping
  • 90% of retailers will make some changes to how they market in 2020 because of the presidential election

AUSTIN, Texas, Feb. 18, 2020 — RetailMeNot today releases the 2020 Retailer Playbook, a comprehensive guide into consumer preferences and retail marketers’ strategies for the new decade

Consumer confidence reached historic high levels in 2019, alongside rising expectations from shoppers. From shipping and rewards programs to politics and sustainability, here are the top expectations and retailer challenges for 2020:

  1. Politics will impact retailer strategies, but consumers don’t care as much as retailers expect.
  2. Consumers would rather get free shipping over expedited shipping, putting more pressure on retailers to offer competitive shipping
  3. Shoppers prefer the lowest shipping cost over an eco-friendly shipping
  4. To avoid paying for shipping, most consumers would go in-store to purchase an
  5. Consumers expect retailers to provide expedited shipping options during the holiday season, resulting in less pressure to shop
  6. White-glove concierge service is a “nice to have” — for
  7. Retailers are peeling back their investments in mobile and social
  8. Credit card rewards are undercutting retail loyalty
  9. Few consumers have signed up for subscription services, despite early adoption by millennials.
  10. Amazon Prime Day may be the new Black Friday, with consumers saying they found better deals in July 2019 than on the historic shopping day in

View the full 2020 Playbook at this link.

“Our 2020 trends show the continued changing preferences of consumers and the power they still hold over retailers,” said Sara Skirboll, shopping and trends expert at RetailMeNot. “For example, RetailMeNot found at the beginning of 2019 that retailers were bullish about

voice-assisted shopping but as the year unfolded, only 16% of consumers reported ever buying a product via their smart home speakers. As a result, only 38% of retailers plan to implement a voice-assisted shopping strategy this year.”

Taking a Stand to Stand Out

In response to the election year, more retailers are taking a stand on political or social issues. In fact, an overwhelming majority (90%) of retailers are overlooking the old taboo of remaining politically agnostic and will make some changes to how they market this year. This includes:

  • Being more willing (48%) to take a public stand on social values in 2020
  • Being more conscious (56%) of any political connections that can be made to what they post on social channels
  • Designing marketing materials (44%) to tie the election into what they are selling
  • Having a sale (43%) related to Election Day
  • Looking back at 2016 shopping trends (44%) to inform their strategies

 

Even so, only 40% of Americans say the election will impact the brands they shop.

Shipping Wars

While an election alone may not be enough to derail consumer spending, there’s another issue that might: shipping and the environment. Based on RetailMeNot research, just over half (51%) of Americans are willing to wait longer for eco-friendly shipping options from retailers like Amazon. But once cost becomes a factor, 70% prefer the lowest price over environmental impact.

Regardless, 81% of Americans expect retailers to offer more expedited shipping options during the holidays in 2020. Exacerbating the situation, 44% of consumers admit they will shop later in the holiday season in 2020 because they know they can receive items faster. Procrastinators will pose a major challenge for many brands as 63% of retailers struggle to keep up with shipping deals offered by their competitors.

View more details and supporting insights on RetailMeNot Research Hub.

Methodology

A 15-minute online survey was fielded between Thursday, November 21, 2019, and Wednesday, November 27, 2019. During this time, 206 interviews were captured. Key groups of interest were examined in this analysis, including senior managers/directors+ and retailers who have/have not partnered with RetailMeNot in the past 12 months.

 

Additionally, a 12-minute online survey was fielded between Monday, November 25, 2019, and Wednesday, December 4, 2019. During this time, 5,383 interviews with a nationally representative sample of Americans over the age of 18. Key groups of interest were examined in this analysis, including gender, generation, and region.

About RetailMeNot Inc.

RetailMeNot, Inc. is a leading savings destination bringing people and the things they love together through savings with retailers, brands, restaurants and pharmacies. RetailMeNot makes everyday life more affordable through online and in-store coupon codes, cash back offers, and the RetailMeNot Genie browser extension. Savings are also provided in consumers’ mailboxes through the RetailMeNot Everyday™ direct mail package, and at the pharmacy with RxSaver by RetailMeNot.

RetailMeNot is a Vericast business. To learn more, visit http://www.retailmenot/corp or follow @RetailMeNot on social media.

Media Contact
Chelsie Baugh
RetailMeNot
[email protected]

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Valassis Research Identifies Factors That Influence Consumer Shopping

Brands Need to Pivot Based on What Consumers Shop For; Insights Drive Purchase Intent

LIVONIA, Mich., Feb. 13, 2020:  Valassis, the leader in marketing technology and consumer engagement, today shared additional insights from “The Future of How People Shop” research, delving into how consumer shopping behavior varies across categories.

Based on responses from 1,000 U.S. consumers and conversations with industry leaders, the Valassis survey – conducted in partnership with Kantar – uncovers shopping behaviors, the triggers that influence consumers and the pathways they take along the category journey. The report looks at five categories: skincare, grocery, electronics, restaurants and cleaning.

“To engage consumers most effectively today, brand touchpoints need to be more than personalized – they need to deliver highly relevant information in incredibly precise moments when consumers are most receptive,” said Carrie Parker, vice president, marketing, Valassis. “To deliver what consumers want, marketers need a rich understanding of a consumer’s life context and what influences them. Effective marketing strategies must consider the individual motivations that spark each consumer to engage with brands in specific categories – which vary significantly from skincare to electronics and from grocery to restaurants.” 

Insights from the Valassis research include:

  • Skincare shoppers are more informed – When it comes to those shopping for skincare items, consumers are more invested in learning about their products before purchasing them and more confident than in the past. 
    • 77% of skincare consumers believe they’ve become better at making more informed purchasing decisions compared to five years ago (vs. more than two-thirds of all consumers).
    • Skincare consumers seek new knowledge as well as information; 73% of skincare consumers say they love advertising that “teaches me something new” (compared to 65% of all consumers).

 

  • Consumers seek efficiency and novelty when grocery shopping When purchasing food or non-alcoholic beverages from a grocery store, shoppers look for speed and convenience from their experiences, but also seek discovery.
    • 71% of grocery consumers say they want to get their shopping done as quickly as possible. Yet this doesn’t mean they aren’t open to new discovery.
    • Nearly 4 in 10 grocery consumers also say they wish advertising would help them break out of purchasing habits to discover something new or better.

 

  • Electronics shoppers are receptive to help from advertising Consumers planning to purchase small consumer electronic devices (e.g. smartphone, handheld electronic, game, earbuds, internet-connected device) look to marketing to discover and find new products – online and offline. Among electronics consumers:
    • 63% would welcome targeted advertising that guides them through the store to locate a product (vs. 43% of all consumers).
    • 62% appreciate when companies use their data to serve up personalized ads (compared to 34% of all consumers).
    • 60% wish that advertising helped them discover new or better things (vs. 38% of all consumers).

 

  • Restaurant consumers – QSR or fast casual – are drawn by the experience.
    • The top trigger for restaurant consumers comes from their cravings – 43% said being hungry or thirsty made them start thinking about a purchase.

 

  • Consumers continually seek out discounts leading up to the purchase of a household cleaning product.
    • 55% of consumers initiate a purchase of cleaning items when they run out (or are about to run out) of a product. This suggests cleaning brands rely on familiarity and habitual purchases to remain in the consumer’s consideration set.
    • 30% check for promotions or coupons prior to making a purchase.

To learn more about this study, register here to attend “The Future of How People Shop” webinar, which will be held at 1 p.m. ET on Feb. 20. You can also download a preview of the report: “The Future of How People Shop”.

About the Study

“The Future of How People Shop” study was fielded on behalf of Valassis in conjunction with Kantar, a global marketing research and consulting firm with proficiency in internet surveys. The survey was fielded Oct. 23 – Nov. 1, 2019 among 1,000 shopper-respondents 18 years and older. Responses were weighted by factors obtained from the national census to provide appropriate representations of demographic groups at summary levels

About Valassis

Valassis is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me? ® program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Vericast. Follow Valassis on LinkedIn and Twitter.

Media Contact
Mary Broaddus
Valassis
[email protected]
(743) 591-7375