Help brands survive and thrive amidst a changing, chaotic CPG landscape
In the rapidly evolving Consumer Packaged Goods (CPG) industry, now worth nearly $1 trillion, we give brands the strong equity and promotion solutions they need to drive consumers into stores and lift sales.
The CPG landscape is shifting dramatically as eCommerce explodes, niche and private brands flourish, and consumers expect personalization but demand privacy. Creating opportunity from this sea change means critiquing existing media strategies and adjusting to achieve the reach that drives big volume while also delivering on personalization. Vericast solutions deliver CPG brands the data, tools, and expertise to do just that.
We leverage our partnerships with thousands of CPG brands and Shopper Marketing teams to deliver omnichannel campaigns that engage consumers with relevant savings opportunities through coupons and deals at their preferred stores. Our clients value our fully connected platform, which allows us to optimize campaign response and deliver robust measurement to prove in-store impact, from foot traffic to sales.
Get in touch and learn how Vericast can help your business.
Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers. Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow.