Help brands survive and thrive amidst a changing, chaotic CPG landscape
In the rapidly evolving Consumer Packaged Goods (CPG) industry, now worth nearly $1 trillion, we give brands the strong equity and promotion solutions they need to drive consumers into stores and lift sales.
The CPG landscape is shifting dramatically as eCommerce explodes, niche and private brands flourish, and consumers expect personalization but demand privacy. Creating opportunity from this sea change means critiquing existing media strategies and adjusting to achieve the reach that drives big volume while also delivering on personalization. Vericast solutions deliver CPG brands the data, tools, and expertise to do just that.
We leverage our partnerships with thousands of CPG brands and Shopper Marketing teams to deliver omnichannel campaigns that engage consumers with relevant savings opportunities through coupons and deals at their preferred stores. Our clients value our fully connected platform, which allows us to optimize campaign response and deliver robust measurement to prove in-store impact, from foot traffic to sales.
Get in touch and learn how Vericast can help your business.
Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. Its major business units, Valassis, Harland Clarke, RetailMeNot, and QuickPivot are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients.