Powered by online and offline consumer data and patented technology, the Valassis Consumer Graph is the foundation of the company’s fully owned targeting, execution and measurement platform. It drives consumer activation forward, utilizing exclusive, predictive intelligence to inspire purchase behavior. Connecting expansive data such as 110 billion daily intent signals and 33 billion daily location signals, as well as 2 billion coupon redemptions, the tool enables companies to look at the consumer journey holistically and drive growth through more accurate and relevant campaigns.
The Valassis Consumer Graph ultimately helps marketers truly understand their target consumer and identify key characteristics such as: interest in a particular product over time, immediate purchase intent, store visits, purchase preference, likelihood to redeem offers, and more. It connects online and offline data to engage the same consumer with the same message across both print and digital channels.
“Our focus is providing customers with a complete understanding of the consumer journey through predictive intelligence,” said Amanda Shelton, executive director, product, Valassis. “Our exclusive data and technology that make up the DNA of the Valassis Consumer Graph highlight our continued commitment to help marketers bridge offline and online data sets. As a result, marketers are able to identify high-intent shoppers and drive engagement.”