HEALTHCARE

Patients’ lives are changing dramatically. Be the resource they need.

REACH AND INFORM DISCERNING PATIENTS ABOUT THEIR HEALTHCARE OPTIONS

People are taking more and more control over their own healthcare decisions. With information readily-available online—and having grown accustomed to tailored offerings in other industries—patients expect more from their providers. We can help your practice reach new patients…and help keep the ones you have happy and healthy.

Emerging Trends in Healthcare

Patients are switching

Patients are switching 43% are not loyal to their provider1. This is perhaps driven by a lack of satisfaction with services, with 51% of consumers saying their healthcare customer experience is unsatisfactory.2

Practices are consolidating

The health care sector has been expanding for 20 years, and recent developments have only accelerated this trend.3 Dental Service Organizations are expected to grow 15% over the next five years4.

People are moving

The National Association of Realtors predicts 2021 will continue to see suburbs and smaller cities gaining more population.5 This means people are increasingly looking for new providers.

1. Vericast Awareness to Action Study 2020
2. https://customerthink.com/how-customer-experience-is-changing-the-healthcare-industry/;
3. https://hbr.org/2021/03/the-pandemic-will-fuel-consolidation-in-u-s-health-care
4. https://www.dentalgrouppractice.com/trends-future-trends-in-group-dentistry;
5. https://www.nar.realtor/blogs/economists-outlook/migration-in-the-first-half-of-2021;

multichannel marketing

is the key to driving healthcare purchase decisions
62%
Of influence for seniors’ medicine choices comes from print and digital media
Prosper Insights and Analytics, 2021

Additional Resources for healthcare Clients

With an historically-mobile US population, how can healthcare providers cater to their new communities?
The Joint Chiropractic sees a 24% lift in branded searches with our print solutions
Dublin Dental uses dynamic messaging to decrease their cost per acquisition by 75%

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