Grocery
Stand out in a crowded marketplace
With innovation comes opportunity to convert value-conscious grocery shoppers
The days of “one-stop shopping” are over. Grocery shoppers have split their loyalty — and purchasing — between more physical stores and ever-increasing e-commerce options. We can help you find the right shoppers, improve their perception of your stores, and show them tailored product offerings to keep products moving off your shelves.
Key Grocery Trends
Most consumers are looking for ways to save.
73%
Of consumers have become more conscientious of spending money
69%
Of consumers spend time planning or making lists in preparation for shopping trips
75%
Of consumers look for ways to save money when shopping (e.g. coupons, promotions, deals, etc.)
Source: Junglescout, March 2021
Case Study
Reaching discerning grocery shoppers requires a multichannel approach
3.6
Average number of planning touchpoints for in-store grocery shopping1
3.4
Average number of shopping touchpoints for online grocery shopping1
67%
Of grocery purchase influence is driven by print and digital media2
Sources: 1. 2021 Consumer Intel Report, Valassis ; 2. Prosper Insights & Analytics MBI, 2021
