Restaurant

Eat the competition—not your profit

Get the scoop on dining decisions and attract more guests

Restaurants — now more than ever — can provide a needed respite for families. But competition is bubbling up everywhere; think new restaurant concepts, ease of digital ordering, meal kits, and even grocerants. You need insights on purchase behaviors and motivators to attract guests to your restaurants. That’s our sweet spot. We use our powerful combination of intelligence, media, and technology to build meaningful connections that inspire action.

Restaurant Guests are
Incentive-driven

62%

Of surveyed consumers visited a restaurant for the first time in the past year because of a coupon/discount

64%

Of surveyed consumers plan to use a coupon in the next six months

47%

Of surveyed consumers will use a coupon to dine out more in the next six months

Source: Prosper Insights & Analytics MBI, 2021

graphic of family and pie chart

Multichannel
Marketing

is key to driving restaurant purchase decisions:
64%
of dining out purchase influence – among parents – is driven by digital and print media

Source: Activate Parents To Grow Your Quick Serve Restaurant Brand in 2021, Valassis, April 2021

See how we’ve helped Restaurant brands
grow their businesses:

Papa John’s franchisee achieves 14.3% YoY sales lift with our multichannel advertising solutions
Regional burger chain sees 14x ROI by powering their print buy with our rich consumer intelligence
Pizza brand increases sales and orders by 2.7% by supplementing TV buys with FSI
mind behind effective marketing graphic

Webinar

Consumer Insights for Restauranters

What do diners look for when deciding where to eat? How do they think about value, and what are the implications for your promotional strategies? We sat down with Rich Shank, VP of Research and Insights at Technomic, to learn more about shifting consumer priorities and what you can do to stay ahead of the curve.

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