REtail
Deliver on your customers’ elevated expectations
Engage your customers, wherever they’re shopping
The retail sector is at an interesting crossroads. Shoppers have grown accustomed to frictionless e-commerce experiences. They’re excited to return to brick and mortar locations, but they want stores to mimic the convenience of digital shopping. Capitalize on this enthusiasm by connecting your online and offline engagement strategies, helping customers with their online research, while enticing them to return to your physical locations.
Key Trends for Retail Marketers
Via Dave Cesaro, Executive Director of Client Strategy for Retail
Physical stores will always remain an important part of retail
The preference towards contactless shopping will accelerate
Communicating savings and value will be critical for influencing purchase decisions
Source: Chain Store Age, Dec 2020
Drive Retail shoppers to action
Source: Prosper Insights and Analytics MBI, 2021
