2022 Holiday Video


In this video, Sara Thomsen and Chip West share what’s different for the holidays this year and offer advice for retailers preparing to win with shoppers during this most important season of the year.  

About the Authors

Sara Thomsen is a client strategy senior manager for Vericast with over 20 years of marketing experience. With a passion for all retail marketing, including a strong focus in the sporting goods, pet and home improvement industries, she supports retailers with insights and strategies that drive traffic, response and sales.

Chip West  is director of category strategy, National Sales for Vericast, with over 30 years of experience immersed in a variety of retail verticals, including a strong focus in the home furnishings and home improvement sectors. Through strategy and insights, he teams with retailers to inspire greater consumer engagement and action.