Insights

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
The Competitive Edge: How to Gain Traction With Simple Marketing

The increasing pressure to incorporate an omnichannel approach in your marketing strategy can feel like a race that’s difficult to keep up with. Taran Sodhi talks about how to you can compete.

Episode 13: How to Gain Traction with Simple Marketing

Listen as Taran Sodhi of Conceptual Minds talks about how he advises auto repair shops to take advantage of a multi-channel marketing strategy.

3 (Affordable) Ways Brands Can Use Personalization in Direct Mail

By personalizing to the household, brands can reach more of the right customers and potential customers for their brand, all while keeping marketing costs lower.

Episode 11: 2023 Consumer Insights w/Dipanjan Chatterjee

Listen as Dipanjan Chatterjee, Vice President and Principal Analyst at Forrester, talks about marketing strategies to reach and keep customers in the current environment.

Shared Mail Was Made for Times Like These

Cooperative shared mail was made for times like these. It delivers precisely the benefits both direct mail marketers and consumers need most.

Tire and Auto Services Client Sees Sales Climb by Adding Reach, Frequency
In the midst of the pandemic, this family-owned, regional tire and auto services chain was looking for a cost-efficient way…
Woman and man out shopping holding shopping bags
3 Big Consumer Priorities for 2022

People are shopping for positivity in 2022. Even though expenses are on the rise, they don’t want to give up experiences that delight. In this post, get insight and recommendations to influence consumers’ decision-making.

Woman in store deciding between two products
How Empathetic Marketers Can Win in a Post-COVID World

Now that pandemic-related fears are beginning to wane and lockdowns are beginning to lift, consumers are generally becoming much more optimistic about their health. Yet their wealth remains an altogether different matter.

Seven Reasons Marketers Should Be Super Optimistic Right Now … even if your audience is still a little cautious

All signs indicate the country’s economic engine is roaring back to life. Brighter days really are ahead!