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Influencer Marketing: More Than a Passing Social Media Trend
From TikTok stars to YouTube personalities to Instagram celebrities, consumers turn to online content creators — many of whom they…
17 Reasons a Good Deal is a Big Deal
It wouldn’t be a stretch to say that most consumers appreciate a good deal. If they’re saving money or getting…
14 Things that are Important to Consumers
The latest research from Vericast indicates that for most consumers, 2022 is less about austere restrictions and more about a resolve…
Consumer Pulse
We surveyed shoppers to better understand the financial realities facing them this holiday season and what it means for how…
A Marketing Movement: Direct Mail Is on a Hot Streak

Savvy brands are casting direct mail in a key role in their marketing arsenals.

The Science Behind Direct Mail: Why It Matters and How to Use It

Direct mail is an indispensable part of the marketing mix, suited to grabbing attention and delivering a message quickly.

woman reading mail by her front door
The Direct Mail Momentum: How To Ride the Current Momentum of Direct Mail and Measure Your Success

In this article, learn how you can build a campaign that harnesses this direct mail moment and measure its success.

Woman shopping at computer
“Ho, Ho, Ho!” or Just “Ho-hum?”: What to Expect From Consumers This Holiday Season

The holidays are around the corner — and the current economic environment has forced adjustments by both consumers and retailers.

Couple engaged with print and digital media
Print Media Powers Digital Engagement

Print and digital media work together as part of an effective omnichannel strategy to drive people into action.