The holidays are around the corner — and the current economic environment has forced adjustments by both consumers and retailers.
Budget-conscious consumers respond to deals to encourage a restaurant visit or delivery. Direct mail is a proven marketing tool in creating this path to purchase.
Rising prices have made restaurant dining more expensive. Offering coupons, discounts and deals can influence people to eat or take out.
Record-high inflation threatens to depress restaurant demand.
Well-timed incentive marketing campaigns can inspire action with guests concerned about finances.
Diners and shoppers are cautious about their discretionary spending. They need and expect incentives to keep them loyal and engaged. Plan to delight them.
Millennial parents are more open to technology like click-to-cart online ads. Promotions that reward them in just one click might be the difference between spending or saving.