Insights

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“Ho, Ho, Ho!” or Just “Ho-hum?”: What to Expect From Consumers This Holiday Season

The holidays are around the corner — and the current economic environment has forced adjustments by both consumers and retailers.

Shared Direct Mail Success Is As Easy as ABC
The ABC’s & 1-2-3’s to focus your marketing budget … on acquiring new customers instead of just spending on mailings…
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2021 Restaurant Report
Marketing Research 2021 Restaurant Report It’s a difficult time for the restaurant industry. Almost two years of changing restrictions and…
Woman at home looking at restaurant direct mail ad
How Restaurants Can Use Direct Mail to Boost Visits

Budget-conscious consumers respond to deals to encourage a restaurant visit or delivery. Direct mail is a proven marketing tool in creating this path to purchase.

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Inside the Restaurant Consumer’s Mindset

Rising prices have made restaurant dining more expensive. Offering coupons, discounts and deals can influence people to eat or take out.

Grandparent eating dessert with grandson at restaurant
The Restaurant Industry Is Reaching a Tipping Point – Here’s What to Do Now

Record-high inflation threatens to depress restaurant demand.
Well-timed incentive marketing campaigns can inspire action with guests concerned about finances.

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Direct Mail Continues to Satisfy Consumer Demands for Deals

Diners and shoppers are cautious about their discretionary spending. They need and expect incentives to keep them loyal and engaged. Plan to delight them.

Battling Back- QSRs Find Success in The Pandemic Era Using Direct Mail 732x460_R1
Battling Back: QSRs Find Success in The Pandemic Era Using Direct Mail
Looking to drive profitable sales and traffic despite continued COVID challenges, national QSRs turned to Vericast to develop and execute…
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3 Ways to Connect With Millennial Parents in 2022

Millennial parents are more open to technology like click-to-cart online ads. Promotions that reward them in just one click might be the difference between spending or saving.