Insights

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
3 (Affordable) Ways Brands Can Use Personalization in Direct Mail

By personalizing to the household, brands can reach more of the right customers and potential customers for their brand, all while keeping marketing costs lower.

Episode 9: Transforming Your Marketing Strategy For The Future

Listen as Neil Patel talks about what the future of marketing will look like for marketers and consumers.

Can Coupons Save the Day?

People are willing to spend money — they just want deals. With the right coupon strategy, retailers can serve them up and boost their revenue.

Woman crossing the street
2023 Consumer Outlook: Consumers Prepare for the Unexpected

Vericast surveyed consumers to uncover key trends and takeaways concerning their priorities, preferences and plans for 2023.

59% of companies are experiementing with new customer engagement techniques
Times They Are A-Changin’: How Marketers Are Making Adjustments For Success

The new year is here … but so is economic uncertainty. What does the coming year have in store for banks and credit unions? Find out here.

Woman in store shopping at the product shelf
4 Ways To Keep Your Customers Loyal During High Inflation

What can brands do to foster loyalty now that consumers are quick to switch brands? Here are four ways to keep your customers through thick or thin.

Shared Mail Was Made for Times Like These

Cooperative shared mail was made for times like these. It delivers precisely the benefits both direct mail marketers and consumers need most.

Best Practices for Leveraging the Power and Reach of TikTok for Business

Making your business popular on social media is a fast, inexpensive way to grow your brand by reaching a very large audience with your message. Here are six easy-to-implement best practices for boosting TikTok video ad engagement.

Father and daughter at table
3 Ways to Connect With Millennial Parents in 2022

Millennial parents are more open to technology like click-to-cart online ads. Promotions that reward them in just one click might be the difference between spending or saving.