Insights
In this article from Progressive Grocer, Curtis Tingle, chief marketing officer at Vericast, provides insight from Vericast’s recent Direct Mail Influence Study.
Vericast’s 2024 Restaurant TrendWatch report provides insights on navigating the future of dining with precision and innovation.
Explore the core insights and trends from Vericast’s 2024 Financial TrendWatch report in presentation format. This visual summary provides a condensed overview of our extensive research and analysis, designed to give banking marketers a clear snapshot of the current financial landscape.
We studied consumer behaviors and responses to direct mail through extensive surveys, to inform a comprehensive study that not only explores the distinct qualities of direct mail but also builds on the insightful findings from Temple University’s Center for Neural Decision Making.
Print circulars remain a vital tool in retail marketing. Discover why consumers still value these ads and how retailers can effectively use them.
Retailers that embrace a balanced approach to marketing and incorporate printed circulars into their strategies will be better positioned to succeed in a highly competitive retail landscape.
By personalizing to the household, brands can reach more of the right customers and potential customers for their brand, all while keeping marketing costs lower.
Postcards have often been misunderstood by marketers. With the use of data analytics, marketers have discovered that postcards can be a versatile, highly strategic, and cost-effective tool for engaging consumers with more personalized, targeted, and dynamic campaigns.