Summary
The restaurant industry continues to struggle with driving traffic, ending the first quarter of 2019 down -2.4 percent and marking the 12th consecutive quarter of negative visits. With this, it’s more important than ever for restaurants to understand the reasons behind consumer behavior. It’s also critical for brands to be able to predict, motivate and even incentivize consumers to take action in order to reverse declining guest counts.
A recent study from Valassis was conducted to better understand some of the fundamental questions that so many brands have, such as “what drives consumer behavior for restaurant decisions?” “What motivates them?” “How are value consumers different than coupon users?” “Will discounting hurt my bottom line?”
Read more in Modern Restaurant Management.
