Blogs

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
Blog Financial
6 Important Questions for Institutions to Consider When Evaluating Their Current Loan Marketing Program

When evaluating the above questions, it’s important to ask if your offers are both timely and targeting the right individuals. Ultimately financial institutions need to leverage technology to meet consumer expectations as well as their own profitability goals. Those who rely on traditional methods may be left behind by the competition.
Winning Loans 2025
Video Financial
Financial Brand Webinar: Achieving Lending Success in 2025

In this video, Vericast’s financial marketing experts share top ways to develop and retain your loan portfolio in 2025 and beyond. Watch the webinar recording to learn the best ways to optimize your budget and balance sheet.
CU Sees Deposit Growth with Omnichannel Marketing
Case Study Financial
Three-Channel Strategy Drives $66M in New Accounts for Affinity Federal Credit Union

Discover how Affinity Federal Credit Union leveraged a targeted multichannel strategy to open 2,860 direct accounts, totaling $47.3 million in new balances.
FIs Need to Be Ready With Personalized Offers
Blog Financial
Your 6-Part Strategy for Winning More Loan Opportunities in 2025

In a perfect world, your customers would never consider applying for a loan from a competing institution and you’d have the resources to get in front of every prospect. But times have changed and you need to stay ahead.
Actionable Strategies for Lending Success
Video Financial
American Banker: Strategies for Winning & Defending Loan Opportunities in 2025 Webinar

As financial institutions approach their upcoming budgeting cycles, there is a lot to consider and a lot at stake. In today’s competitive financial services market, every dollar counts in the fight for consumers’ attention.
Blog Financial
Making Compliance a Cornerstone of Your Marketing Strategy in 2025

With new politicians in office, bankers expect to see enhanced attention on consumer protection, increased regulatory scrutiny, cybersecurity, and data protection modifications. Financial institutions may need to pay extra attention to lending and deposit-driven acquisition marketing compliance. Understanding and navigating the intricate web of regulations is critical.
new-acquisition-campaign
Case Study Financial
LA Police Federal Credit Union Boosts Business Through Ideal Loan Leads

LA Police Federal Credit Union was looking to increase their lending balances while making the most of their marketing budget. See how they were able to achieve their goal though Vericast’s advanced targeting and data.
5 Things Bank and CU Marketers Should Consider Before Responding to Rate Cuts
Report Financial
5 Things Bank and CU Marketers Should Consider Before Responding to Rate Cuts

As financial institutions approach their upcoming budgeting cycles, there is a lot to consider and a lot at stake. In today’s competitive financial services market, every dollar counts in the fight for consumers’ attention.
5 ways AI can help your contact center
Blog Financial
AI is Transforming Contact Centers: The Future of Customer Support

It’s no surprise that AI has become a hot topic across industries. Whether it’s generating content, fueling underwriting decisions, or analyzing datasets, AI is here to stay. AI’s efficiency shouldn’t be overlooked—see how it can help your contact center.