Blogs

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
Products on a shelf
Blog Grocery
Embracing the Physical in Retail: A New Era of Data-Driven Store Experience

At the recent World Retail Congress in Paris, France, Vericast VP Hans Fischmann highlighted the evolution of the retail industry during a panel session titled “The $100 billion revenue boost you just can’t ignore: Next-gen in-store media is here. Don’t let it pass you by,” hosted by WPP.
Woman in sunglasses checking her mail and looking at envelope.
Blog General
Yes, Print Ads Are Still Relevant

In this article from Progressive Grocer, Curtis Tingle, chief marketing officer at Vericast, provides insight from Vericast’s recent Direct Mail Influence Study.
Financial Institution Social Media Engagement
Blog Financial
How Financial Institutions Can Craft Compelling Content on Social Media

In this article, we’ll examine strategies for demystifying digital content creation, and offer actionable insights to help financial institutions navigate the complexities of social media.
The next level of marketing martech is here
Blog General
Data Duel: CDPs vs. CDMPs —Which Wields the Power to Activate on Insights?

The rental housing industry is a much different space today than it was even a few years ago. Moving away from the traditional, in-person process has presented challenges and opportunities for companies in the industry. Kathy Neumann, Chief Marketing Officer of Rent, explains to Business to Human how they are embracing basic marketing principles to drive success.
7 FAQs About NXTDRIVE
Blog Retail
You’ve Got The Data, We’ve Got The Solution

NXTDRIVE is Vericast’s latest innovation, revolutionizing the way businesses approach marketing. See how NXTDRIVE is helping marketers harness the power of their first-party data.
Kathy Neumann rent.com
Blog General
Embracing Digital Innovation in the Rental Housing Industry

The rental housing industry is a much different space today than it was even a few years ago. Moving away from the traditional, in-person process has presented challenges and opportunities for companies in the industry. Kathy Neumann, Chief Marketing Officer of Rent, explains to Business to Human how they are embracing basic marketing principles to drive success.
Stat: 47% of Gen Xers seek more opportunities to treat themselves or others
Blog General
Splurge or Save? Unpacking the ‘Fun-flation’ Phenomenon in Today’s Consumer Market

Despite the squeeze on wallets, there’s a growing trend among consumers to prioritize experiences they truly cherish over traditional big-ticket home purchases like electronics.
Navigating Acquisition Marketing
Blog Financial
Navigating the Financial Services Landscape: Strategies for Customer Growth, Deposits & Retention

The challenge of securing deposits while grappling with shrinking marketing budgets is omnipresent. Financial institutions are on a continuous quest for smarter approaches to household acquisition. Learn more.
Phil Rist, Propser Insights & Analytics, Headshot
Blog Retail
Unlocking First-Party Data Challenges

In Episode 24 of the Business to Human podcast, Prosper Insights & Analytics’ EVP of Strategy, Phil Rist, breaks down new research on the struggles that marketing executives face in harnessing the power of data and analytics.