Blogs

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
Blog Financial
Savings Accounts: The Endangered Species of the Financial World

People are saving significantly less than they were just a few years ago and financial institutions need to adjust their thinking and approach to getting deposits. Planning for the new normal is key. The path to deposit growth may lie with winning large volumes of small savers.
Blog Financial
The Wild Ride of the Anticipated Generational Wealth Transfer

They say you can’t take money with you once you leave this earth, which is true. But financial institutions are about to find out they can’t assume it’s going to stay with them either. What does this mean for your FI?
Elevate your marketing strategy using a local focus
Blog Financial
Maximizing Marketing Impact Through Hyperlocal Personalization

Banks and credit unions must ensure every dollar they spend is strategic and precise. In the coming year, your bank or credit union should be able to answer the following questions.
TCPA Consent-Revocation Rule Postponed Until 2026
Blog Financial
Don’t Defer Your Institution’s TCPA Opt-In Readiness Plan Until Next Year

The compliance deadline for the Federal Communications Commission’s TCPA consent-revocation rule has been extended giving financial institutions additional time to refine their strategies. Learn how banks and credit unions have a valuable opportunity to communicate and engage consumers.
Turn Hyperlocal Data Into Valuable, Scalable Strategy
Blog Financial
How Banks and Credit Unions Can Grow Big by Thinking Local

Discover how banks and credit unions can leverage hyperlocal marketing strategies to enhance their digital presence and engage with local communities.
3 Power Moves to Elevate Your Loan Marketing Strategy
Blog Financial
How Loan Marketing is Changing (And What Your Institution Can Do to Compete)

Expanding loan portfolios is a priority for financial institutions, yet competition and regulatory complexities make growth more challenging. With economic growth slowing and interest rates expected to decline, banks that balance opportunities with headwinds will thrive.
Blog Financial
Outsmart Your Competition With Marketing Data Intelligence

In today’s competitive financial landscape, marketing strategies live and breathe by data. The real challenge isn’t the lack of data but effectively harnessing and consolidating it for impactful results. Banks and credit unions can amplify their success by layering their data with insights from external providers and partners.
Generational Lending Strategies
Blog Financial
Generational Lending Strategies: What Works, When and with Whom?

When it comes to marketing, different generations require distinct approaches. Differentiating by prospect age and stage has always been important, but now — in a highly competitive loan acquisition environment — it is essential to tailor your reach, message, and offer to a specific generational audience.
Blog Financial
6 Important Questions for Institutions to Consider When Evaluating Their Current Loan Marketing Program

When evaluating the above questions, it’s important to ask if your offers are both timely and targeting the right individuals. Ultimately financial institutions need to leverage technology to meet consumer expectations as well as their own profitability goals. Those who rely on traditional methods may be left behind by the competition.