Financial institutions must change the trajectory or marketing automation and technology by rethinking how they engage with customers. Lisa Nicholas provides insight on to do it.
Julie Companey, Director, Client Strategy — Grocery, Drug & Mass for Vericast provides her perspective on current trends in grocery marketing and how consumers may be affected.
Aimee Englert, Executive Director of CPG Client Strategy for Vericast provides her perspective on current trends in CPG marketing.
Savvy brands are casting direct mail in a key role in their marketing arsenals.
Direct mail is an indispensable part of the marketing mix, suited to grabbing attention and delivering a message quickly.