Case Studies

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
Affinity FCU - Ryan Marosy
Case Study Financial
Credit Union Doubles Loan Originations

Affinity Federal Credit Union turned to Vericast to help them their loan portfolio. Watch this video to see the power of partnership.
Insights on Personalization from Vericast's experts
Blog Financial
7 Insights on Personalization from Vericast’s Financial Industry Experts

We hosted a Q&A panel with some of our top experts, focusing on personalization in banking. Our team discussed best practices, common pitfalls, and the future of personalization in the financial services industry.
Vericast and Comerica: A Winning Team
Blog Financial
Comerica Bank and Vericast Partner to Win 4 Prestigious Hermes Awards

Vericast’s Creative Services team won seventeen Hermes Creative Awards, with four on behalf of our strong relationship with our client, Comerica Bank. The Hermes awards are administered by the Association of Marketing and Communication Professionals (AMCP).
Report-Deposit-Playbook
Report Financial
PLAYBOOK | An Essential Guide to Core Deposit Acquisition

The demand for consumer lending is set to surge. Consumers, eager to secure financing, will increasingly turn to banks, credit unions, and other lending options. Now is the time for financial institutions to prepare their marketing strategies to capture these imminent lending opportunities with a variety of outreach strategies.
Blog Financial
Savings Accounts: The Endangered Species of the Financial World

People are saving significantly less than they were just a few years ago and financial institutions need to adjust their thinking and approach to getting deposits. Planning for the new normal is key. The path to deposit growth may lie with winning large volumes of small savers.
Blog Financial
The Wild Ride of the Anticipated Generational Wealth Transfer

They say you can’t take money with you once you leave this earth, which is true. But financial institutions are about to find out they can’t assume it’s going to stay with them either. What does this mean for your FI?
Elevate your marketing strategy using a local focus
Blog Financial
Maximizing Marketing Impact Through Hyperlocal Personalization

Banks and credit unions must ensure every dollar they spend is strategic and precise. In the coming year, your bank or credit union should be able to answer the following questions.
TCPA Consent-Revocation Rule Postponed Until 2026
Blog Financial
Don’t Defer Your Institution’s TCPA Opt-In Readiness Plan Until Next Year

The compliance deadline for the Federal Communications Commission’s TCPA consent-revocation rule has been extended giving financial institutions additional time to refine their strategies. Learn how banks and credit unions have a valuable opportunity to communicate and engage consumers.
Turn Hyperlocal Data Into Valuable, Scalable Strategy
Blog Financial
How Banks and Credit Unions Can Grow Big by Thinking Local

Discover how banks and credit unions can leverage hyperlocal marketing strategies to enhance their digital presence and engage with local communities.