Case Studies

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
5 Things Bank and CU Marketers Should Consider Before Responding to Rate Cuts
5 Things Bank and CU Marketers Should Consider Before Responding to Rate Cuts

As financial institutions approach their upcoming budgeting cycles, there is a lot to consider and a lot at stake. In today’s competitive financial services market, every dollar counts in the fight for consumers’ attention.

5 ways AI can help your contact center
AI is Transforming Contact Centers: The Future of Customer Support

It’s no surprise that AI has become a hot topic across industries. Whether it’s generating content, fueling underwriting decisions, or analyzing datasets, AI is here to stay. AI’s efficiency shouldn’t be overlooked—see how it can help your contact center.

Informed by data, strategic insights fuel acquisition marketing
Maximizing Acquisition Strategies: How to Take Control and Drive Growth Through Data-Driven Insights

The sheer volume and complexity of consumer data can be overwhelming, and effectively managing and utilizing it requires collaboration. By harnessing the power of first- and third-party consumer data marketers can achieve greater success.

Economic Insights and Trends
How Movement and Migration Affects Banking Loyalty

67% of zip codes have seen declining bank loyalty over the past two years. What’s a bank or credit union to do to keep customers or members?

21% of new checking accounts are opened in Q4
Maximize Checking Account Growth Amid the 2024 Election Noise

The 2024 Presidential election has created substantial noise in the marketing landscape. While the election may heighten competition for consumer attention, overall market conditions remain favorable for driving new checking account acquisitions.

BAI Fireside Chat
What Bank Marketers Need to Know For Next Year’s Budget

As financial institutions approach their upcoming budgeting cycles, there is a lot to consider and a lot at stake. In today’s competitive financial services market, every dollar counts in the fight for consumers’ attention.

5 Key Budget Trends
What Marketers Are Saying About Their Budgets, CFOs and More

What Marketers Are Saying About Their Budgets, CFOs and More

Keeping checks secured
10 Tips For Protecting Your Institution and Customers From Check Fraud

Check fraud is top of mind for banks and their customers. Vericast employs a variety of security measures and advanced systems to combat check fraud.

Direct Mail Influence Study
The Four Ps of Direct Mail
Explore results from our exclusive Direct Mail Influence Study that reveal four key consumer insights that make direct mail an…