Bank sees 553% ROMI with Shopper Alert

A bank with 99 locations, recognized by Forbes and J.D. Power for providing high customer satisfaction, came to Vericast looking to boost its loan business. Vericast’s Shopper Alert trigger-based preapproval program enabled the FI to reach existing customers and new prospects. Focused on obtaining mortgages and home equity lines of credit, the bank was able to extend offers to 13% of their account holders, in addition to reaching new prospects, based on pre-determined credit and unwriting guidelines.

As a result, the bank yielded the following in just one month of the program:

$32M
in total new loan balances (existing customers + prospects)
553%
ROMI for existing customers
808%
ROMI for prospective new customers
51%
Funding rate for existing customers
54%
Funding rate for prospective new customers

Let Vericast help you achieve your lending goals this year. Contact us to discuss your strategies and see how Vericast’s data, technology, and expertise will fuel your growth and marketing performance.