A leading CPG client turned to Valassis to help promote a laundry care brand and increase product sales at a major retailer.
Many consumers like the convenience of downloading coupons to their store loyalty cards. To create awareness of the detergent coupon, we proposed highly targeted digital advertising.
In order to reach responsive shoppers, we targeted moms as well as other likely consumers based on past visits to the retailer, proximity, and our proprietary predictive modeling.
Powerful Media & Engagement
Display ads, which ran on contextually relevant sites, directed shoppers to a high value Digital Coupon on the retailer’s website and mobile app.
The media combination boosted awareness, engagement, downloads, and redemptions. It also enabled the client to better understand their consumer to enhance future campaigns.