In the midst of the pandemic, this family-owned, regional tire and auto services chain was looking for a cost-efficient way to drive sales for their biggest event of the year, so they ran a direct mail test.
We were doing radio and not having much success. Vericast was able to help us reach our target audience and is getting us the results we wanted to see from our marketing efforts.Mitch Langford, Marketing Direction
Evaluating their usual advertising approach, we could see that radio was costly and not delivering the targeting precision needed to perform. More targeted engagement was in order.
To pinpoint best prospects, we targeted mothers who lived in the area or passed by the dental office.
Consumers crave personalization, so the campaign combined two powerful media options. We sent personalized Dynamic Postcards to nearly 15,000 households in high-potential neighborhoods, and served location-aware Dynamic Mobile ads (70,000 monthly impressions) to prospects’ smartphones.
Shifting to a personalized, omnichannel strategy proved to be very cost effective and has the client smiling from ear to ear.