A regional La-Z-Boy dealer partnered with Valassis to raise awareness for their Father’s Day event — using targeted Emails to complement their Direct Mail Inserts. Learn how they generated:
We proposed creating relevancy and consistency across consumer touchpoints to enhance engagement and inspire action.
The email campaign was targeted to individuals within their stores’ trade area who had indicated interest in furnishings or décor for the home.
Email recipients saw “Limited Time Only” messaging mirroring La-Z-Boy’s Direct Mail Insert ad, using it as a reminder to create urgency and trigger response.
The client was so pleased with the results, they continued to run this successful omnichannel approach.