Hawaii State Federal Credit Union sought opportunities to improve on its single-product loan campaigns that may not have addressed member needs.
Three challenges the credit union wanted to address:
- Improve response to its traditional loan marketing campaigns
- Create efficiencies in campaign planning for its marketing staff
- Optimize online and mobile channels
Hawaii State FCU chose Vericast’s Multi-Loan Pre-Approval solution because of the company’s focus on the credit union’s needs and business goals.
886%
ROMI$14.5
in new loan balances in 180 days$61
cost per booked loan“Vericast is truly an extension of our internal stakeholders. They are as invested in our success as we are.” – Allison Maertens, Hawaii State FCU Vice President of Marketing
Download the case study to learn how Vericast helped Hawaii State FCU become “marketing rock stars.”
