Insights

In this article from Progressive Grocer, Curtis Tingle, chief marketing officer at Vericast, provides insight from Vericast’s recent Direct Mail Influence Study.

Despite the squeeze on wallets, there’s a growing trend among consumers to prioritize experiences they truly cherish over traditional big-ticket home purchases like electronics.

Vericast recently identified seven data-supported insights we believe will shape the marketing industry this year. Here’s a preview of what to expect.

The increasing pressure to incorporate an omnichannel approach in your marketing strategy can feel like a race that’s difficult to keep up with. Taran Sodhi talks about how to you can compete.

By personalizing to the household, brands can reach more of the right customers and potential customers for their brand, all while keeping marketing costs lower.

Listen as Dipanjan Chatterjee, Vice President and Principal Analyst at Forrester, talks about marketing strategies to reach and keep customers in the current environment.

The task of ordering banking and treasury supplies isn’t particularly glamourous but purchasing decisions have a significant impact on your business’s operations and bottom line. Precise and accurate banking and treasury supply ordering can save you money.

People are willing to spend money — they just want deals. With the right coupon strategy, retailers can serve them up and boost their revenue.

Successful brand building and brand development are the primary fuel for powering the overall growth of an organization. But how do you build a brand while still increasing your customer base?