Marketing Research

2021 Back-to-School Outlook

After a roller coaster of a school year, how are parents thinking about back-to-school this time around?

We surveyed more than 800 parents of K–12 and college students and found they are hopeful but cautious — excited for children to experience school milestones and willing to shop smart to provide a special start to the school year.

Download now to learn more about the savvy-pragmatist parent and get your homework to help them make the most of this milestone.