ARTICLE

5 Things Bank and CU Marketers Should Consider Before Responding to Rate Cuts

With the recent shift in Federal Reserve policy toward interest rate cuts, financial institutions are entering a transformative phase. As consumers and businesses recalibrate their finances, the lending environment is shifting rapidly, creating both opportunities and challenges.

Vericast’s experts Kim Gaines and Wendy Erhart share timely insights and strategic advice on how banks and credit unions can strengthen their customer engagement efforts by using data-driven approaches, personalized marketing, and targeted outreach.

This comprehensive guide offers five actionable strategies for FIs to leverage analytics and optimize customer relationships as they navigate the evolving rate landscape.