Vericast commissioned Forrester to conduct an online survey of 100 marketers at financial institutions to learn their strategies for attracting and retaining customers in today’s geopolitical state.
We learned to optimize ad performance, marketers experimented with new customer engagement techniques, restructured their goals and short-term strategies, and changed their target audience.
But that wasn’t enough.
Request this report to learn how key findings suggest financial institutions are shifting strategies to focus on data-driven approaches and personalization to reach their target audiences.