Marketing Research

2021 Consumer Optimism Outlook

How optimistic are consumers after more than a year of living amid a pandemic?

We decided to ask them. Turns out, definitions of “good” have shifted, and social behaviors and expectations have changed.

Dive into these new, timely findings and get a glimpse into how people feel about socializing and lifestyle, their health and wealth, and brands and shopping.

Download now for insights into how you can best meet consumers’ needs as they adapt to today’s new normal.