Whitepaper

Respecting the Privacy-Minded Consumer’s Buying Journey

For marketers, data is the key to delivering more personalized — and thus more relevant — brand messaging. Nearly 70% of consumers are willing to share some type of information to receive relevant, personalized offers and promotions.*

Sophisticated tools are allowing marketers to gather extraordinary amounts of information about their customers, which they can use to guide their engagement efforts. But this requires that companies serve as good stewards of consumer data.

In this white paper you’ll learn about privacy pitfalls to avoid and the qualities marketers need to effectively navigate the new marketing landscape and connect your brand with consumers.

*Vericast consumer survey, August 2019