Research supports the connection between happy customers and profits. A recent study showed that businesses with high customer satisfaction scores outperformed the S&P 500 by 487% over 15 years.* Yet few financial institutions do what’s necessary to improve customer experience.
Read this playbook on ways financial institutions can achieve true excellence and market differentiation, including:
- Invest in digital
- Sharpen your focus on financial education
- Take a holistic approach to customer experience
* Michigan State Office of Research and Innovation