Reports

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
Accelerate Your Lending Portfolio
Three Ways to Trigger Loan Marketing Success

The demand for consumer lending is set to surge. Consumers, eager to secure financing, will increasingly turn to banks, credit unions, and other lending options. Now is the time for financial institutions to prepare their marketing strategies to capture these imminent lending opportunities with a variety of outreach strategies.

Loan Marketing Strategies Proven to Increase Loan Growth, Profitability and Retention
Loan Marketing Strategies Proven to Increase Loan Growth, Profitability and Retention

Choosing always-on loan marketing solutions is a great way to engage account holders and prospects with compliant, prescreened loan offers.

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6 Pieces of Advice For Developing Your Loan Marketing Strategy

As the economy evolves, financial institutions will face growing demand for consumer lending and competitive interest rates, while fintech disruptors leverage technology to offer personalized loan options. It’s crucial for financial institutions to assess whether their loan marketing strategies align with today’s market needs.

CU opens 1100+ Checking Accounts With Omni-channel Deposit Campaign.
All In Credit Union Gains $1.17M in New Balances with Checking Engine

All In Credit Union came to Vericast seeking to grow deposits Our Checking Engine solution was able to help them connect with current members and prospects.

Outsmart Your Competition With Marketing Data Intelligence

In today’s competitive financial landscape, marketing strategies live and breathe by data. The real challenge isn’t the lack of data but effectively harnessing and consolidating it for impactful results. Banks and credit unions can amplify their success by layering their data with insights from external providers and partners.

Kirtland Credit Union Sees Success with MLPA
Multi-Loan Pre-Approval Campaign Drives 242% ROMI for A NM-Based CU

Kirtland Credit Union wanted to showcase their loan products to eligible members in an effort to increase their loan portfolio. They have been seeing over 5 years of success.

Generational Lending Strategies
Generational Lending Strategies: What Works, When and with Whom?

When it comes to marketing, different generations require distinct approaches. Differentiating by prospect age and stage has always been important, but now — in a highly competitive loan acquisition environment — it is essential to tailor your reach, message, and offer to a specific generational audience.

Bank sees 553% ROMI with Shopper Alert
Bank Achieves 553% ROMI With Trigger-Based Loan Preapproval Offers

A bank with a multi-state branch network was looking to increase loan volume, so it utilized Vericast’s Shopper Alert trigger-based preapproval program.

6 Important Questions for Institutions to Consider When Evaluating Their Current Loan Marketing Program

When evaluating the above questions, it’s important to ask if your offers are both timely and targeting the right individuals. Ultimately financial institutions need to leverage technology to meet consumer expectations as well as their own profitability goals. Those who rely on traditional methods may be left behind by the competition.