Reports

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
Kirtland Credit Union Sees Success with MLPA
Multi-Loan Pre-Approval Campaign Drives 242% ROMI for A NM-Based CU

Kirtland Credit Union wanted to showcase their loan products to eligible members in an effort to increase their loan portfolio. They have been seeing over 5 years of success.

Generational Lending Strategies
Generational Lending Strategies: What Works, When and with Whom?

When it comes to marketing, different generations require distinct approaches. Differentiating by prospect age and stage has always been important, but now — in a highly competitive loan acquisition environment — it is essential to tailor your reach, message, and offer to a specific generational audience.

5 Ways collaborative marketing can maximize acquisition and retention efforts

In this video, Vericast’s financial marketing experts share top ways to develop and retain your loan portfolio in 2025 and beyond. Watch the webinar recording to learn the best ways to optimize your budget and balance sheet.

Bank sees 553% ROMI with Shopper Alert
Bank Achieves 553% ROMI With Trigger-Based Loan Preapproval Offers

A bank with a multi-state branch network was looking to increase loan volume, so it utilized Vericast’s Shopper Alert trigger-based preapproval program.

6 Important Questions for Institutions to Consider When Evaluating Their Current Loan Marketing Program

When evaluating the above questions, it’s important to ask if your offers are both timely and targeting the right individuals. Ultimately financial institutions need to leverage technology to meet consumer expectations as well as their own profitability goals. Those who rely on traditional methods may be left behind by the competition.

Winning Loans 2025
Financial Brand Webinar: Achieving Lending Success in 2025

In this video, Vericast’s financial marketing experts share top ways to develop and retain your loan portfolio in 2025 and beyond. Watch the webinar recording to learn the best ways to optimize your budget and balance sheet.

CU Sees Deposit Growth with Omnichannel Marketing
Three-Channel Strategy Drives $66M in New Accounts for Affinity Federal Credit Union

Discover how Affinity Federal Credit Union leveraged a targeted multichannel strategy to open 2,860 direct accounts, totaling $47.3 million in new balances.

FIs Need to Be Ready With Personalized Offers
Your 6-Part Strategy for Winning More Loan Opportunities in 2025

In a perfect world, your customers would never consider applying for a loan from a competing institution and you’d have the resources to get in front of every prospect. But times have changed and you need to stay ahead.

Actionable Strategies for Lending Success
American Banker: Strategies for Winning & Defending Loan Opportunities in 2025 Webinar

As financial institutions approach their upcoming budgeting cycles, there is a lot to consider and a lot at stake. In today’s competitive financial services market, every dollar counts in the fight for consumers’ attention.