Reports

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
2024 Restaurant TrendWatch

Vericast’s 2024 Restaurant TrendWatch report provides insights on navigating the future of dining with precision and innovation.

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Presentation Builder: Evolution to Banking Loyalty

Explore the core insights and trends from Vericast’s 2024 Financial TrendWatch report in presentation format. This visual summary provides a condensed overview of our extensive research and analysis, designed to give banking marketers a clear snapshot of the current financial landscape.

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How Do Consumers Respond to Direct Mail in the Digital Age?

We studied consumer behaviors and responses to direct mail through extensive surveys, to inform a comprehensive study that not only explores the distinct qualities of direct mail but also builds on the insightful findings from Temple University’s Center for Neural Decision Making.

CTV Getting Started Guide
Your Checklist for Selecting a CTV Advertising Partner

Choosing a CTV ad partner with strong targeting capabilities, robust reporting, and high-quality inventory is essential for a successful campaign. In this guide, you’ll find a roadmap for how to evaluate CTV partners to ensure your brand’s message reaches the right audience with impact and efficiency.

2024FinancialServices-TrendWatch
Attrition to Acquisition: The Evolution of Banking Loyalty

Highly anticipated financial services industry trends have arrived — crucial, concise, and ready to explore. Vericast’s 2024 Financial TrendWatch report draws on comprehensive data to provide banking marketers with a complete view of the current landscape.

2024 Marketing Outlook
2024 Marketing Outlook

In 2024, marketers are poised to navigate a landscape marked by the merging of innovative technology and enhanced consumer experiences.

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Ex-“Stream” Advertising 101
Uncover the future of advertising with Connected TV (CTV) — where the internet meets traditional TV, transforming the viewing experience….
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6 Misconceptions About First-Party Data Strategy
Explore the untold truths about first-party data strategies and discover how leading marketers are breaking barriers. Don’t let misconceptions hold…
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2023 CPG + Grocery TrendWatch: What Drives Today’s Shoppers
Vericast’s 2023 TrendWatch report dives deep into the intricate landscape of the Consumer Packed Goods (CPG) and grocery sectors. The…