Eighty-five percent of all new vehicles and 55 percent of used vehicles are financed purchases, presenting an excellent opportunity for financial institutions to grow their loan portfolio. Position your institution for auto loan growth by implementing an effective marketing strategy to reach the right buyers and motivate them to sign on the dotted line.
This checklist will help you:
- Use digital branding to market your loan product
- Ensure your customer experience meets the generational needs
- Deepen relationships after the deal is closed
Download the checklist to build an effective auto loan acquisition strategy that works.