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Financial service marketers are repeatedly asked to “do more with less.” This edict often comes from the CFO of the organization and can affect the how leadership works together when it comes to budget distribution, requests for more resources and strategy definition.
The demand for consumer lending is set to surge. Consumers, eager to secure financing, will increasingly turn to banks, credit unions, and other lending options. Now is the time for financial institutions to prepare their marketing strategies to capture these imminent lending opportunities with a variety of outreach strategies.
Choosing always-on loan marketing solutions is a great way to engage account holders and prospects with compliant, prescreened loan offers.
As the economy evolves, financial institutions will face growing demand for consumer lending and competitive interest rates, while fintech disruptors leverage technology to offer personalized loan options. It’s crucial for financial institutions to assess whether their loan marketing strategies align with today’s market needs.
All In Credit Union came to Vericast seeking to grow deposits Our Checking Engine solution was able to help them connect with current members and prospects.
In today’s competitive financial landscape, marketing strategies live and breathe by data. The real challenge isn’t the lack of data but effectively harnessing and consolidating it for impactful results. Banks and credit unions can amplify their success by layering their data with insights from external providers and partners.
Kirtland Credit Union wanted to showcase their loan products to eligible members in an effort to increase their loan portfolio. They have been seeing over 5 years of success.
When it comes to marketing, different generations require distinct approaches. Differentiating by prospect age and stage has always been important, but now — in a highly competitive loan acquisition environment — it is essential to tailor your reach, message, and offer to a specific generational audience.
A bank with a multi-state branch network was looking to increase loan volume, so it utilized Vericast’s Shopper Alert trigger-based preapproval program.