Data Privacy Policy

SECTION JUMP LINKS

INTRODUCTION

IMPORTANT INFORMATION TO HELP YOU UNDERSTAND THIS POLICY

• Who Is Vericast?
• Purposes Of This Policy
• Your Acceptance Of These Terms
• Changes To The Policy
• Gramm Leach Bliley Act (“GLBA”)
• State Privacy Laws – GLBA Exemption
• Personal Information Pertaining To Individuals Under Age 18
• Notice To Residents Of Countries Outside The United States
• Links, Other Websites, And Other Third Parties
• Security
• How We May Use Or Share Your Information In Ways Unrelated To Our Solutions
• Feedback
• Data Retention

INTERACTIONS WITH OUR WEBSITES

• What Information Do We Collect Or Process
• How We Use Your Information
• Social Media Plug-Ins
• Opt-Out Options For Interactions With Our Websites

FINANCIAL SERVICES SOLUTIONS

MARKETING SOLUTIONS

• What Information Do We Collect Or Process
• How We Use This Information
• How We Share This Information
• Retention
• Marketing Solutions Opt-Out Options

STATE PRIVACY LAWS

• Consumer Privacy Rights
• Exercising Your Consumer Privacy Rights 
• Exercising Rights Through An Authorized Agent 
• Response Timing And Appeals Process 
• Shine The Light 
• CCPA Request Metrics

HOW TO CONTACT US

If you have any questions about this Privacy Policy, please contact us via email at: privacy@vericast.com or via mail to:

Vericast
Information Security and Privacy Group
15955 La Cantera Pkwy
San Antonio, TX 78256

Last Updated: January 15, 2025

INTRODUCTION

Vericast is the FI performance partner providing advanced analytics, an integrated solution set, and unmatched financial services experience.  In Vericast’s Data Privacy Policy (“Policy”), we use the terms “Vericast,” “our,” “us,” and “we” to refer to Vericast and our businesses, including Harland Clarke Corp.  As of July 2024, Vericast no longer operates Valassis Communications, Inc. and its subsidiaries and is not a data broker. To make our disclosures in this Policy as clear as possible, we specify when something applies to only certain of our operations. 

Vericast is committed to protecting the privacy of individuals (“users,” “you,” and “your”) when we collect or process data about you, provide our products, services, or solutions (“Solutions”) directly to you or to our business entity clients (our “Clients”), and when you visit our websites, such as www.vericast.com, harlandclarke.com, www.ordermychecks.com (and other Harland Clarke-hosted check ordering websites), as well as other websites we may add in the future (the “Websites”).

Please read this Policy it in its entirety to make sure you don’t miss anything. If needed, you can click through to specific sections using the links provided to the left. We have also organized this Policy according to the Solutions that we provide, so you can better understand our practices and your rights.

IMPORTANT INFORMATION TO HELP YOU UNDERSTAND THIS POLICY

Who Is Vericast?

At Vericast, we put data, proprietary algorithms, and continuous innovation to work to help financial institutions drive growth and accelerate performance. Through our insight-driven strategies, cutting-edge technology, and expert team, we elevate the impact of data to achieve excellence. That’s why thousands of banks and credit unions trust Vericast to help them solve their biggest marketing challenges and achieve more. Every day, Vericast delivers performance for our clients guided by experience, privacy and passion. Our Solutions include:

• Financial Services Solutions:
  • Non-marketing related Solutions to support our financial institution clients, including contact center services, fraud protection, check-printing, forms-printing, and card manufacturing and issuance
  • Checks and related accessories for consumers, businesses, and organizations, ordered through our (or our Clients’) check order websites
    
    
• Marketing Solutions:
  • Our proprietary platforms provide insights, measurement, and analytics to guide marketing strategies for financial institutions, including omnichannel advertising executed by our third-party partners acting on our behalf (“Third-Party Partners”)
  
  

Purposes Of This Policy

This Policy explains how Vericast collects and processes your consumer information.  We may collect your information directly or indirectly through our Solutions or when you visit our Websites, as described in more detail in this Policy. We may collect your information directly for our business purposes and we, or our Third-Party Partners, may also collect or process your information on behalf of our Clients, as we describe in more detail below. Our contracts with Clients limit what we can do with Client-provided information about you.   

This Policy explains our practices regarding our collection, use, disclosure, sale, and retention of your information, the steps we take to protect it, the parties with whom we share it, and the choices and rights that you have with respect to your information.  You should read this Policy carefully so that you are fully aware of how and why we are using your information.

Your Acceptance Of These Terms

You agree to this Policy when you purchase or otherwise engage with Vericast Solutions or use our Websites. If you do not agree with this Policy, please do not purchase or engage with Vericast Solutions or use our Websites. 

Changes To The Policy

We may revise this Policy at any time. The date of the last update can be found at the top of the Policy. We review this Policy annually, but we may revise it more often, including, for example, if there are material changes to our data practices. If you would like to stay up to date on our most current policies and practices, you should periodically review this Policy.

Gramm Leach Bliley Act (“GLBA”)

Most of the information we process is consumer information that you share with us directly or that we process on behalf of our financial institution clients for purposes of our Financial Services Solutions (“Nonpublic Personal Information” or “NPI”) or that otherwise qualifies as NPI, such as consumer information that we process on behalf of our financial institution Clients to provide our Marketing Solutions.  Vericast maintains policies and procedures designed to ensure that NPI is used appropriately and within the scope of the Gramm-Leach-Bliley Act (GLBA), which is the federal law that regulates consumer financial privacy.

State Privacy Laws – GLBA Exemption

The NPI that Vericast collects, processes, or discloses pursuant to GLBA—such as information obtained when you place an order through our check Websites or from our Clients for purposes of our Solutions—is exempt or excepted from state privacy laws. All such NPI is processed in accordance with the GLBA and its implementing regulations.

Personal Information Pertaining To Individuals Under Age 18

Our Solutions are designed for and marketed to businesses and people 18 years old and above. We don’t knowingly collect, process, store, or sell information of individuals under age 18. If we’re made aware that we have received information from or about a person under age 18, we will use commercially reasonable efforts to remove that data from our records.

Notice To Residents Of Countries Outside The United States

Vericast is headquartered in the United States. Information may be accessed by us or transferred to us in the United States or accessed by or transferred to our affiliates, Clients, business partners, service providers, vendors, merchants, or consultants elsewhere in the world, other than as restricted by law or contract. If you are located outside of the United States, any information you provide to us will be transferred to and stored in the United States. By submitting information to us, you explicitly authorize its transfer and storage within the United States. You also acknowledge and agree that your information may be subject to access requests from governments, courts, law enforcement officials, and national security authorities in the United States, in accordance with United States laws.  We will treat your information in accordance with this Policy, regardless of where it is processed or stored.

Links, Other Websites, And Other Third Parties

This Policy relates solely to the information we collect and process about you as described in this Policy. Our Websites (“Digital Properties”) may contain links to other Digital Properties, our Clients may maintain their own Digital Properties, or we may co-host websites with them, and the digital ads our Third-Party Partners deliver for our Clients may run on a variety of third-party Digital Properties. Clicking on those links, accessing other Digital Properties, or enabling those connections may allow third parties to collect or share data about you. We do not control third-party Digital Properties and are not responsible for their privacy practices. You should refer to the privacy statements of such third-party Digital Properties to find out how they collect and use your information, including your Personal Information. Also, as explained below in the section INTERACTIONS WITH OUR WEBSITES, third parties may process information from you when you visit our Websites, and that processing is governed by their privacy policies.

Security

We use commercially reasonable technical, administrative, and physical safeguards to protect the information we process against loss or unauthorized access, use, modification, or deletion. But no security program is 100% secure, so we can’t guarantee the absolute security of your information.

How We May Use Or Share Your Information In Ways Unrelated To Our Solutions

Most of the information we collect and process is for the purpose of our Solutions. But like any company, we may need to use or share your information, including NPI, for other purposes. For example, we may be called upon to release information in response to a court order, subpoena, search warrant, law, or regulation. We will cooperate in responding to such requests when we have a good faith belief that we are obligated to do so. We also reserve the right to use or share your information when we have a good-faith belief it is necessary to: detect, prevent, or address fraud, violations of our terms or policies, or other harmful or illegal activity; protect ourselves, you, or others, including as part of investigations or regulatory inquiries; or prevent death, imminent bodily harm, or injury to persons or property.

We may also use or share your information in circumstances including but not limited to:

• In connection with, or during negotiations of, any merger, sale, financing, or acquisition involving our business;
• Between and among Vericast and any current or future parent, subsidiary, and/or affiliated company;
• With our business partners for the purposes described in this Policy; or
• With your consent or at your direction.

Feedback

If you provide feedback to us, we may use and disclose that feedback for any purpose, provided we don’t identify you. We will collect any information contained in such feedback and will treat the information in it in accordance with this Policy. You agree that any such comments and any communication we receive becomes our property. We may use feedback for marketing purposes or to add to or modify our Solutions without paying any royalties or other compensation to you.

Data Retention

We provide more information on data retention below, but generally, we will retain your information for as long as reasonably necessary for the purposes described in this Policy. We may also be required to retain your information for legal or regulatory reasons, such as for tax or accounting purposes.

INTERACTIONS WITH OUR WEBSITES

This section explains the type of information we collect when you interact with our Websites, meaning when you visit our Websites and click through various pages or links. Not everyone who visits our Websites places orders, and this section does not cover those interactions. 

What Information Do We Collect Or Process?

Information We Collect Automatically

As is true of most websites, we may collect certain technical information about your visits to our Websites without you actively submitting such information. This information can make your use of our Websites easier and more meaningful by allowing us to provide better service, customize our Websites based on user preferences, compile statistics, provide you with more relevant information, analyze trends, and otherwise administer and improve our Websites. Some of the types of technical information we may collect automatically when you visit our Websites include:

• Log Data. When you use our Websites, our servers (or service providers’ servers) automatically record information (“log data”), including information that your browser or mobile app sends whenever you visit or use our Websites. This log data may include your Internet Protocol address (“IP Address”), which is a number that is automatically assigned to your computer when you use the Internet. In some cases, your IP Address stays the same from browser session to browser session, but if you use a consumer internet access provider, your IP Address probably varies from session to session. This log data may also include cookie data, device information, and usage information:
  • Cookie Data. Depending on how you are accessing our Websites, we may place small data files on your computer or other device. These data files may be cookies, pixel tags, Flash Cookies, Silverlight Cookies, or other local storage provided by your browser or associated applications or similar technologies to record log data (“Cookies”). When we use Cookies, we may use “session” cookies (that last until you close your browser) or “persistent” cookies (that last until you or your browser delete them).
  • Device and Usage Information. In addition to log data, we may also collect information about the device you are using to access our Websites and usage information, including: what type of device it is, what operating system you are using, device settings, unique device identifiers (such as Media Access Control (MAC) address and IP Address), crash data, online identifier, domain name, browser type, mobile services provider, precise or approximate geolocation or similar geospatial information (such as for fraud prevention), applications installed, searches and web pages viewed, access date and time, referring website address, and website address of the web page you visit after you leave our Website. Whether we collect some or all of this information often depends on what type of device you are using and its settings. For example, different types of information are available depending on whether you are using a MAC or a PC, or an iPhone or an Android phone. To learn more about what information your device makes available to us, please check the policies of and settings for your device or software.

Personal Information You Provide to Us Directly or Indirectly

You may provide and we may collect chat and messaging transcripts, surveys, transcripts, and records of your communications to us, via your participation in one of our promotions, when you submit a technical support request, when you apply for or otherwise express interest in employment, or when you request information, news, or other content.

If you send an email to us, we will collect your email address and the full content of your email, including attached files, and other information you provide. We may use and display information about you, such as your full name and email address, when you send an email or notification to a friend through our Solutions, Website, or the social network from which you have connected to our Solutions or Website (such as in an invitation, or when sharing content). Additionally, we may use your email address to contact you on behalf of your friends (such as when someone sends you a personal message). We may use your email address to contact you.

Prospective customers, employees, or partners may provide information through our Websites to find out more about Vericast and to be contacted by a Vericast representative or by interacting with emails we have sent or materials we have made available.  For example, if you seek to do business with us as a partner or Client (rather than as a consumer), you may provide us information about yourself, including your name, email, phone number, company or employer name, title, and other information as you fill out and submit our marketing webform. Or you may provide us with similar information when seeking or otherwise expressing interest in employment with us. Such information from business contacts or prospective employees may qualify as Personal Information under some laws, and we may collect this information if you provide it to us. Vericast (and its agents and service providers) may use this information to respond to your request, to send you marketing or potential employment communications, and for other business purposes. We will not rent or sell this information to other companies.  

How We Use Your Information

Information collected automatically through our Websites may be used by Third-Party Partners to promote third-party products and/or services, such as through online interest-based advertising. For instance, we use Google Analytics and Hubspot (and may use other, similar tools) to help collect and analyze certain information on the Websites. We use the information you provide to us directly or indirectly—and any other information submitted on our Websites—for the purpose for which it was collected, including to respond to your inquiry. Other purposes include to:

• Recognize you (for example, as a customer, client, partner, or potential employee);
• Customize our content and advertising, including delivering more meaningful ads;
• Measure promotional effectiveness;
• Help ensure that your account security is not compromised;
• Mitigate risk and prevent fraud;
• Promote trust and safety;
• Make our Websites and Solutions more useful;
• Tailor and enhance the online experience with us; and
• Ensure our Websites and Solutions meet your special interests and needs.

One way we deliver more meaningful advertisements is through a common form of online interest-based advertising known as “retargeting” or “remarketing.” Retargeting works by serving ads on one site based on consumers’ online activities on a different site. To do this, we or our Third-Party Partners may use a device ID, cookie, pixel, tag, or similar technology placed by us or the advertising third party when you visit our Websites or third-party websites or apps. Our Third-Party Partners may use information about your activities on our Websites to provide you retargeted ads on other websites and apps. The placing of these technologies may enable your device to be recognized across multiple websites. For information about opting out, please see below under Opt-Out Options For Interactions With Our Websites.

Social Media Plug-Ins

Certain pages of our Websites may contain “social media” plug-ins, such as Facebook’s “Like” button, LinkedIn “comment” / “thumbs up,” and X’s “comment” / “Repost” / “♡” buttons. When you visit a page that displays one or more of these buttons, your browser will establish a direct connection to the relevant social media server and load the button from there. The provider of the social media service will know that the relevant page on the Website has been visited.

We have no influence on the data that any such social media provider collects on the basis of the buttons. As we understand it, if you do not click on the respective buttons, none of your Personal Information will be collected and stored, unless you have logged onto your social media account. In that case, certain user data (including your IP Address at the time) may be collected and linked to the account information already present at the social media service. If you wish to prevent this, please log out of your social media accounts before visiting our Websites.

Clicking a button may lead to a collection of certain data, such as your IP Address. Social media providers such as Facebook, Instagram, YouTube, or X may set cookies as well, unless you have disabled the acceptance and storage of cookies in your browser settings (see Opt-Out Options For Interactions With Our Websites, below).

We receive no information from social media providers about which social media buttons you may have clicked or seen on our Websites. We may receive a summarized, non-personalized statistical report on the use of the buttons. For more information, please visit the privacy policies of your social media providers.

Opt-Out Options For Interactions With Our Websites

You can opt out of online interest-based ads by companies that participate in the DAA WebChoices opt-out program by clicking here. If you want to limit the information that is automatically collected while you use our Websites, most Web browsers allow you to disable cookies. As noted above, we use Google Analytics and Hubspot. You may opt out of the use of cookies by Google Analytics here, and learn more about Hubspot by reviewing Hubspot’s current Privacy Policy here. If you choose to disable cookies, you may not be able to use or participate in some or all of the features offered through our Websites.

You may opt out of receiving promotional emails from Vericast by following the instructions in those emails. If you opt out, we may still send you non-promotional communications, such as emails about your account or our ongoing business relations.

FINANCIAL SERVICES SOLUTIONS

Consumer information provided directly to our Harland Clarke businesses for our Financial Services Solutions is NPI.  As noted above, Harland Clarke maintains policies and procedures designed to ensure that your NPI is used appropriately and within the scope of the GLBA. These policies and procedures apply to all NPI that is provided to Harland Clarke in connection with its check websites, check printing services, and other Financial Services Solutions, as well as to data provided by our Clients to us as their Service Provider. Because this information is collected and processed subject to GLBA, state privacy laws (including consumer rights requests) do not apply to it.

For more information about the information collected and processed for our Financial Services Solutions, please see this Privacy Notice.

MARKETING SOLUTIONS

Consumer Information We Process As A Business

When we provide our Marketing Solutions, as described above, to Clients, many of them entrust us with their first-party and zero-party data, including NPI of their customers. Zero-party data is data that you intentionally and proactively shared with a company (such as your product preferences), whereas first-party data is data that you voluntarily provide to a company (such as your name and address for shipping or loyalty program purposes).  This data typically includes information such as: full name, address, email address, phone number, transaction information (such as type and amount of financial product, etc.), and unique identifiers (such as account number). 

Client-provided data may be transferred to us directly from the Client, from a Third-Party Partner working with us or the Client, or we may collect it directly on our Client’s behalf, such as when we host a landing page for a Client.

The data we collect or process may also include demographic information or other attributes that are helpful for marketing purposes, including information we collect or purchase from other sources such as our affiliates, Third-Party Partners, and publicly available sources.  We may combine any of this information and draw inferences from it to better inform the Marketing Solutions we offer. When we use this information, we may combine it with NPI, and pursuant to the GLBA, such data therefore must also be treated as NPI. This information may include the following, which is only used consistent with fair banking laws:

For some of our Clients’ ad campaigns, we (or Third-Party Partners) may place a pixel or tag on Client ads or websites so that we, or our Third-Party Partners, can collect information to help measure and report on campaign performance, including learning more about that Client’s consumers for the purpose of that Client’s future advertising. Such pixels may capture the following unless a consumer has opted out via the opt-out tool on the DAA’s website (described below under Marketing Solutions Opt-Out Options: Digital Advertising):

• IP Address
• User agent
• Cookie ID
• Domain
• Page URL
• Device information (e.g., operating system and version, device type, browser and version, etc.)

For reporting and measurement purposes, Vericast may rely on data from the Client or our Third-Party Partners, which may provide information regarding sign-ups, applications, or other conversion-related information (“conversion” means that a consumer responded to a call-to-action in an ad, so for example, signing up to receive more information). Other measurement information may include simple interactions with the ad units, such as clicks or video views.

Our Marketing Solutions may include delivery of information or promotions via SMS text messaging, through our Third-Party Partners. For example, an ad may provide a QR code or direct a consumer to a website, where the consumer can input their mobile phone number to receive an SMS text with information or an offer. When a consumer provides a mobile phone number in this context, we do not maintain these mobile phone numbers or use them for any other purpose. But as noted above, we may have consumer mobile phone numbers in our records that are collected or processed for other business reasons, as explained in this Policy.

Our Marketing Solutions may include digital advertising, which is ads that you see on devices—such as your computer, smartphone, connected television, or over-the-top television (“OTT TV”) devices, as well as ads served through social media platforms. For these services, we work with Third-Party Partners that specialize in digital advertising. 

Our digital advertising Third-Party Partners automatically collect information about your browsers, devices, usage and, if permitted by your browser or device, and with your consent where required, device location information when you (or others using your browsers or devices) access or use Digital Properties that incorporate their services.  They may use this information to provide and improve their services, including but not limited to use for cross-context behavioral advertising, online interest-based advertising, targeted advertising, viewability, billing, accounting, and brand safety purposes.  For more details, please see Marketing Solutions Opt-Out Options, below.

Our Marketing Solutions also include print advertising through Third-Party Partners. Our print advertising partners may augment, or enable us to augment, mailing address information with additional data, as described in more detail above, including information obtained from third parties, such as business partners, data providers, other advertising companies, and publicly available sources. 

Our Marketing Solutions also include email marketing campaigns through Third-Party Partners. We may use email addresses that are provided by Clients or through Third-Party Partners.  We, or Third-Party Partners, may associate consumer email addresses with other data about consumers to better understand which consumers to email. And we, or Third-Party Partners, may collect information about consumers based on their interactions with the marketing emails that we send, such as whether an email was opened or links were clicked.

How We Use This Information

Our Clients provide us with their consumers’ data so that we can help determine which consumers to target with relevant advertising and offers, through various advertising channels—for example, digital display, emails, or direct mail; suppress certain consumers from an advertising audience (for example, if the goal is to find only new customers); and/or better understand how to direct their marketing efforts.

We may connect Client-provided data to additional data so that it is more useful in providing our Marketing Solutions to that Client. That additional data may include data that we or our Third-Party Partners collect on the Client’s behalf (such as through a pixel placed on that Client’s ad) or that we or our Third-Party Partners otherwise acquire, as explained above.

We only use Client-provided NPI for that Client’s marketing but, where permitted by contract, we and our Third-Party Partners may use learnings from that marketing or aggregated information to provide, maintain and improve our Marketing Solutions, including:

• Serving advertisements:  We and our Third-Party Partners use consumer information to select and serve advertisements that we or our Clients think may be of interest to you. These advertisements may be served on the browser or device from which the information was collected; on a different browser or device that our Third-Party Partners have linked to the browser or device from which the information was collected; or to a social media account that our Third-Party Partners have linked to you or your browser or device; via email; or physically delivered to you through the mail or a private carrier (these forms of advertising are sometimes referred to as cross-context behavioral advertising, online interest-based advertising, or targeted advertising).  These advertisements may be targeted at you as part of a larger audience.  We and our Third-Party Partners also use this information to manage the frequency and type of advertisements you see across your devices.
• Measuring the effectiveness of advertisements:  :  We and our Third-Party Partners use consumer information to measure and analyze trends, usage, and the effectiveness of our Marketing Solutions and the advertisements we and our Third-Party Partners serve, including clicks and views of advertisements and any resulting conversions, as well as physical visits to branch locations.
• Creation of audience segments: We and our Third-Party Partners develop audience segments which consist of combinations of various data, including consumer location activity, purchase intent, and online and offline interests based in part on your online activity.
• Cross-device linking: Our digital advertising Third-Party Partners use the information they collect to establish connections among related web browsers and devices (such as smartphones, tablets, and computers) for targeted advertising, analytics, and reporting purposes. For example, our Third-Party Partners may match a user’s browsers or devices if they share similar attributes that support an inference that they are used by the same person or household. This means that information about website activities or application usage history on your current browser or device may be combined and used with information collected from your other browsers or devices. So, for example, if you browse for auto loans on your tablet, you may see an advertisement for auto loans on your smartphone.
• Email Marketing Campaigns:  As noted above, we (or our Third-Party Partners) use consumer information for the purpose of planning, executing, tracking, and measuring the success of email marketing campaigns.
• Other Uses: We also use the information to operate our Marketing Solutions, including:
  • personalizing the types of information that you receive from us;
  • assessing trends in use of our Marketing Services or purchases of our Clients’ products or services;
  • customizing, improving, and developing content and functionality that helps us better serve your needs or our Clients’ needs;
  • facilitating communication between us or our Clients and you;
  • effectuating your opt-out or other request(s);
  • for promotions you may enter into; and
  • preventing fraud and other prohibited or illegal activities.

We and our Clients or third-party partners also may combine different types of information collected from or about you through various sources and use the combined information for the purposes described in this Policy.

How We Share This Information

When it comes to our Marketing Solutions, we may share any of the information listed above with our Third-Party Partners and other service providers who need access to the information to carry out work or perform services on our behalf, including for the purpose of targeted advertising through our Third-Party Partners. We may also share the information between and among Vericast and any current or future parent, subsidiary, or affiliated company. We share your information with our Clients, such as when we report on advertising campaigns. Reporting may include NPI, aggregated or anonymized data, or all of these data types.

Where permitted, we may also share aggregated information with third parties. For example, we may share aggregated or anonymized information with our Third-Party Partners to help them optimize their services.

For more information about Google’s use of data via our relationship with Google, please review How Google Uses Data.

We only share Client-provided NPI with Third-Party Partners, as needed to provide that Client with our Marketing Solutions, including cross-context behavioral advertising, online interest-based advertising, and targeted advertising. We never sell Client-provided NPI.

Retention

Information that we collect or process is typically kept current, replacing outdated information. What this means in practice varies, depending on the type of Solution and information involved. As noted above in this Policy, we also have to retain certain information for longer periods, as required by contract or law such as for tax or audit purposes.

Information that we process on behalf of our Clients is retained for at least as long as necessary to provide the Client with our Solutions and is typically retained until the Client requests deletion. Retention of Client-provided data is often governed by the terms of our contract with that Client.

Marketing Solutions Opt-Out Options

In this section, we provide you with information specific to certain aspects of our Marketing Solutions, such as how to opt out of online interest-based advertising using your web browser or how to unsubscribe from marketing emails.

Digital Advertising

You have opt-out options when it comes to the use of information about your web browsing or mobile application usage for online interest-based advertising purposes. Because digital advertising companies—including our Third-Party Partners —use different technologies to collect information across web browsers and mobile applications, there are different choices for each environment. You can follow the instructions below to opt out in web browsers or to change your mobile application or location settings. Please note that your choices will only apply to the specific browser or device from which you make your selection, and therefore you will need to opt out or adjust settings separately for each device and each web browser that you use and to which you wish to apply your changes.

To learn more about online advertising and to opt out of having certain information used for online interest-based advertising purposes on web browsers, please visit the Digital Advertising Alliance’s website. You can learn more about the DAA’s AppChoices opt-out program, by visiting http://youradchoices.com/appchoices. And you can opt out of online interest-based ads by companies that participate in the DAA WebChoices opt-out program by clicking here.

When you opt out in this manner, digital advertising companies will place an opt-out cookie on your browser. This cookie is only effective as to the device and browser where the opt out is made. If you want to opt out for multiple browsers or devices, you must opt out on each browser and device individually. You may need to enable cookies in order to opt out using any of these methods and, if you delete your cookies, you may need to renew your opt-out choice. You can download the DAA’s Protect My Choices browser extension to help preserve your opt-out preferences. 

Please note that when you delete or clear cookies from your browser, you will not necessarily delete the Flash Local Shared Objects stored on your computer. You can review Adobe’s Website Storage Settings panel to view, delete, and control Flash Local Shared Objects.

Your mobile device may provide you with a setting that allows you to opt out of having your data used for certain advertising activities, e.g. mobile advertising identifiers.  In that event, digital advertising companies will not have access to your mobile advertising identifiers but may still indirectly collect and use information from your web browsing and mobile application usage on that device for advertising purposes through the use of your IP Address or statistical IDs. This may include serving you targeted and non-targeted ads on browsers or devices that are linked to that IP Address or statistical ID.

For device location data, when you first download or open any applications that incorporate digital advertising in any form, you may be asked to consent to the collection of location information from your device. If you consent to the collection of this information but later wish to withdraw your consent, you should be able to change the settings on your mobile device or you can delete the mobile application. Even if you make these changes, a digital advertising company may have access to your device’s approximate location.

Email Marketing

To unsubscribe from marketing emails, please use the unsubscribe link provided in the email.

SMS Marketing

If you receive SMS messages, you may opt out by following the opt-out instructions provided by the brand you are communicating with or by contacting the brand directly. 

STATE PRIVACY LAWS

This portion of the Policy is designed to meet specific requirements from applicable state privacy laws, including:

• California Consumer Privacy Act of 2018 (as amended by the California Privacy Rights Act of 2020 (collectively, and together with any implementing regulations, the “CCPA”))
• Colorado Privacy Act
• Connecticut Act Concerning Personal Data Privacy and Online Monitoring
• Nevada Privacy Law – SB 220
• Utah Consumer Privacy Act
• Virginia Consumer Data Protection Act, and
• New or amended state privacy laws and their regulations, if any, that may be passed, when they require the same or similar information as what is already provided here

We may refer to these collectively as “State Privacy Laws.” Some of the State Privacy Law requirements for disclosures are met above, in the main text of this Policy. Please read this Policy in its entirety to ensure you don’t miss important information.

Consumer Privacy Rights

In this section, we explain the various rights that consumers have under State Privacy Laws and how to exercise those rights with us. As noted above, when you make a consumer rights request to us, it extends only to Personal Information we may process as a business and does not include NPI provided to us as a financial institution or Client-provided NPI that we process as a Service Provider.

We generally try to treat all consumers the same, but sometimes for business reasons we can only extend certain protections to residents of certain states where required by law.  We note below where certain rights are limited to residents of certain states.

Please note that consumer privacy rights are not absolute. They are subject to certain exceptions and exemptions. We will process your rights in accordance with applicable laws and will retain records of rights requests consistent with our legal obligations.

The following consumer privacy rights do not require that we verify your identity. But we still need you to provide us with the information we need to find you in our records and ensure we are handling the right consumer’s information:

• Do Not Sell Or Share My Personal Information – You have the right to direct us not to sell or share your Personal Information. To request that we not sell or share your Personal Information, click here: “Do Not Sell or Share My Personal Information.” 

• Limit The Use Of My Sensitive Personal Information – You have the right to direct us to limit the use and disclosure of your Sensitive Personal Information. For residents of Colorado, Connecticut, and Virginia, we do not knowingly collect or process your Sensitive Personal Information without your consent, which may be obtained by our vendors, business partners, other service providers, or Clients. You can withdraw your consent by asking us to limit the use and disclosure of your Sensitive Personal Information or making a deletion request.

• Delete My Personal Information – You have the right to direct us to delete your Personal Information.

• Opt Me Out Of Automated Decision-Making (Profiling) / Targeted Advertising – You have the right to direct us to opt you out of automated decision-making, which includes the profiling of individual consumers that Vericast engages in as a Business (if you want a particular brand or company to stop profiling you, you will need to make that request directly to the brand or company).  Similarly, you have the right to direct us to opt you out of targeted advertising.

Please note that honoring any of the requests listed above may require us to delete all of your Personal Information that is not otherwise subject to an exception or exemption.

The following consumer privacy rights requests require that we verify your identity. Therefore, we will ask you to provide us with the information we need to find you in our records and ensure we are handling the right consumer’s information, but we will also require you to provide us with additional information to verify your identity. These rights are:

• Right To Know Categories or Specific Pieces of Personal Information – We are required to disclose in this Policy what Personal Information we collect and process, including the categories of Personal Information, the categories of sources from which the Personal Information was collected, the business or commercial purpose for collecting, selling, or sharing Personal Information, the categories of third parties to whom we disclose Personal information, and the specific pieces of Personal Information we collect or process.  Our Policy provides this information above, so please review this Policy carefully and in its entirety.  But you also have a right to request that we tell you this information as it relates to you individually.

• Right To Correct Inaccuracies In Your Personal Information – You have a right to request that we correct inaccurate Personal Information that we maintain about you.

If you ask us to disclose categories of Personal Information, we will need to verify your identity to a reasonable degree of certainty. If you ask us to disclose specific pieces of Personal Information or correct inaccuracies, we will need to verify your identity to a reasonably high degree of certainty. We may require you to provide a signed declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request.  We will retain signed declarations as part of our record-keeping obligations.

Consistent with State Privacy Laws, we will not disclose Personal Information that could create a security risk, such as financial account numbers or security questions and answers, in response to a request.

Exercising Your Consumer Privacy Rights

To exercise the rights described above, please use our webform, here. Our webform is our preferred method to make sure we get the information we need from you to process your request. If you can’t use the webform, or need help or additional information, you can email us here: privacy@vericast.com or call us at 1-800-655-5635.

Exercising Rights Through An Authorized Agent

You may designate an authorized agent to make consumer privacy rights requests on your behalf, but that agent will either have to provide us with written permission signed by you or be  acting under power of attorney pursuant to applicable state laws. In the case of signed permission, we may have to request additional information, including directly from you, to complete requests to know or correct inaccuracies. If you have signed up with a company to have them execute requests on your behalf, please know that we do our best to work with those companies but their automated processes often do not provide us with the information we need to verify you or even locate you in our records.

Response Timing And Appeals Process

We endeavor to respond to a consumer privacy rights request within 15-45 days of its receipt, depending on legal requirements. If we need more time (up to 90 days), we will let you know why. If we can’t comply with a request, our response will explain why and, for states where required, will include information on how to appeal. For right to know requests, we will provide your personal information in a secure, portable format that should allow you to easily transmit the information to another entity.

If your request is manifestly unfounded or excessive—such as repetitive requests—we may refuse your request and will tell you why we are refusing.

Shine the Light

Pursuant to Section 1798.83-.84 of the California Civil Code, residents of California have the right to request from a business, with whom the California resident has an established business relationship, what types of personal information, if any, the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information in the immediately preceding calendar year. To access this information, please contact us by emailing privacy@vericast.com with “CA Shine the Light Request” in the subject line. Please note that, under the law, we are not required to respond to your request more than once in a calendar year, nor are we required to respond to any requests that are not sent to the above-designated email.

View CCPA Request Metrics