REtail

Deliver on your customers’ elevated expectations

Engage your customers, wherever they’re shopping

The retail sector is at an interesting crossroads. Shoppers have grown accustomed to frictionless e-commerce experiences. They’re excited to return to brick and mortar locations, but they want stores to mimic the convenience of digital shopping. Capitalize on this enthusiasm by connecting your online and offline engagement strategies, helping customers with their online research, while enticing them to return to your physical locations.

Key Trends for Retail Marketers

Via Dave Cesaro, Executive Director of Client Strategy for Retail

Physical stores will always remain an important part of retail

The preference towards contactless shopping will accelerate

Communicating savings and value will be critical for influencing purchase decisions

Source: Chain Store Age, Dec 2020

Drive Retail shoppers to action

Print and digital account for:
70%
of purchase influence among major retail subcategories.

Source: Prosper Insights and Analytics MBI, 2021

Home Improvement

0 %
Print
0 %
Digital

Major Appliances

0 %
Print
0 %
Digital

Furniture

0 %
Print
0 %
Digital

See how we’ve helped Retail brands
grow their businesses:

La-Z-Boy utilizes our Illumis™ marketing platform to achieve 15x ROAS
A top furniture retailer boosts new-store sales by 20% utilizing our precise CRM data matching capabilities
A regional home and garden retailer influences $2 million in sales with targeted multichannel media

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