• Problems We Solve

    PROBLEMS
    WE SOLVE

    Customer Acquisition

    To grow market share for your business, we offer solutions that find and drive new customers to your door faster and with a higher ROI.
    Learn More

    Customer Retention

    Our solutions cultivate the trusted, cherished relationships you’ve built to strengthen and deepen brand loyalty.
    Learn More

    Analytics & Insights

    Broad channel analysis gives you a deeper understanding of your customers’ behaviors and tendencies.
    Learn More

    Revenue Growth

    Vericast’s suite of products and services is built to empower profitable revenue growth for your business across a range of verticals.
    Learn More
  • Who We Serve

    WHO WE
    SERVE

    Automotive

    Consumer Packaged Goods

    Financial Services

    Grocery

    Healthcare

    Home Services

    Personal Services

    Restaurant

    Retail

    Technology & Telecom

    Travel & Entertainment

  • Data Insights
  • External Relations

    EXTERNAL RELATIONS

    Investor Relations

    Vericast’s solutions are built to drive new customer acquisition across a range of verticals.
    Learn More

    Corporate Responsibility

    Vericast has a long-standing history of supporting the communities in which we work, live and play.
    Learn More

    Press Releases

    Enjoy our comprehensive Vericast news coverage.

    Learn More

    Pandemic Response

    Business related Covid-19 info.

    Learn More
  • Our Businesses

    Clipper Magazine and its affiliated magazines are proven to increase visibility, store traffic, sales and new customer acquisition.

    Learn More
    Harland Clarke is a leading provider of customer engagement solutions.
    Learn More
    NCH protects the coupon redemption ecosystem with audit, settlement, and analysis solutions for CPG manufacturers and retailers.
    Learn More
    QuickPivot is the premier customer data platform for brands looking to know, target and engage their customers.
    Learn More

    RxSaver improves health through the power of savings, reaching millions of patients and healthcare professionals.

    RxSaver is now an independent entity of Vericast.  

    Learn More
    Every day, we convert billions of signals into meaningful engagement across diverse channels to drive growth and create demand.
    Learn More
  • About Us

    About Us

    Leadership

    We believe that all enterprises are defined by their leaders.

    Learn More

    Our Businesses

    Vericast is a marketing solutions business that accelerates profitable revenue growth.
    Learn More

    Contact Us

    Let’s explore The Power of Insight™ for your business, together.

    Contact Us

    Careers

    We are proud to be an industry-leading, values-based enterprise focused on growth and innovation.
    Learn More

Scott Hansen

Executive Vice President
Marketing
Vericast

Scott Hansen is the Executive Vice President of Marketing, responsible for developing go-to-market strategies, driving brand awareness, extending thought leadership to the market, creating demand and generating leads to fuel revenue growth. Scott and his team are responsible for leading consumers on their journey to discover and use our clients’ products and services, influencing where more than 120 million households eat, shop, buy, save and borrow.

Scott brings more than 30 years of marketing, product management, strategy, technology, and business development experience to our team. He has been instrumental in guiding companies through transformation and forging them into high growth businesses.

Prior to assuming his current role, Scott was the SVP, Chief Product & Strategy Officer for Harland Clarke, where he oversaw the company’s payment and marketing services product lines. He was responsible for developing and executing a defined business, solution and marketing strategy, maximizing alignment with the sales force and promoting Harland Clarke’s position as a premier customer engagement company. Earlier in his career, Scott held senior roles at D+H, Harland Financial Solutions and Marketing Profiles, Inc.

Scott received his bachelor’s degree in marketing and finance from the University of Michigan.

  Back to Leadership

Scott Hansen

Executive Vice President
Marketing
Vericast

Scott Hansen

Executive Vice President
Marketing
Vericast

Scott Hansen is the Executive Vice President of Marketing, responsible for developing go-to-market strategies, driving brand awareness, extending thought leadership to the market, creating demand and generating leads to fuel revenue growth. Scott and his team are responsible for leading consumers on their journey to discover and use our clients’ products and services, influencing where more than 120 million households eat, shop, buy, save and borrow.
Scott brings more than 30 years of marketing, product management, strategy, technology, and business development experience to our team. He has been instrumental in guiding companies through transformation and forging them into high growth businesses.

Prior to assuming his current role, Scott was the SVP, Chief Product & Strategy Officer for Harland Clarke, where he oversaw the company’s payment and marketing services product lines. He was responsible for developing and executing a defined business, solution and marketing strategy, maximizing alignment with the sales force and promoting Harland Clarke’s position as a premier customer engagement company. Earlier in his career, Scott held senior roles at D+H, Harland Financial Solutions and Marketing Profiles, Inc.

Scott received his bachelor’s degree in marketing and finance from the University of Michigan.

  Back to Leadership

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. Its major business units, Valassis, Harland Clarke, and QuickPivot are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients.

Problems We Solve

Who We Serve

Data Insights

External Relations

Our Businesses

About Us

Other

Linkedin