locaL-search-advertising

AD FORMATS

Display – Static

A display ad is an ad unit that can be either static or animated. It is placed within a publisher’s specified ad content area based on our clients’ targeting criteria and our programmatic buying process.

300 x 250 Rectangle

300 x 250 Rectangle

728 x 90 Leaderboard

728 x 90 Leaderboard

160 x 600 Skyscraper

Display – Add to Cart Functionality

Add-to-Cart ads can add 1 product or a bundle of products to a shopping cart. ATC functionality is implemented through a click event or destination URL embedded into the call to action in the display ad.

Rich Media Display – HTML Animation

300 x 250 Rectangle – A rich media display ad is an ad unit with advanced features that encourage viewers to interact with the content. It is placed within a publisher’s specified ad content area based on our clients’ targeting criteria and our programmatic buying process.

Rich Media Display – Circular Display

Display ad that features dynamic, local promotions at the store level to complement print circular advertising.

Rich Media Display – Experiential

Playable – Find consumers who are in the right purchase mindset with our intent signals and contextual targeting solutions. Then use a fun, engaging ad experience to showcase a relevant promotion. Playable offers allow your brand to hint at the value of a product or service with an interactive game. Offers can be displayed from the beginning or upon completion to provide an incentive. 

Poll – Help grow repeat purchases by recommending tailored products based on customers’ needs. Then quickly show them where they can find their (hopefully) soon-to-be new favorite. You can also glean valuable consumer intel from the anonymized, aggregated poll results.* 

Quiz – Customers have more choices than ever. Introduce them to a new—or remind them of an old—product that fits their in-the-moment needs. Drive new purchases and learn more about your customer base with easily-collected zero-party data.*   

Shoppable – Reach potential customers with a message that both informs them and entices them to buy. Feature one product, or provide multiple options with one highlighted “hero” offering. When connected to your mobile-optimized check-out page, this provides a seamless e-commerce experience for on-the-go consumers 

Rich Media Display – Tap2Map

A Tap2Map ad unit consists of an initial banner that users can tap to expand to a full-screen interactive panel. These ads dynamically display a consumer’s distance from a point of interest (POI) and are delivered on high-quality, local apps. 

Dynamic Mobile – Image and Map Panel

Dynamic Mobile ad unit consists of an initial banner that users can tap to expand to a full-screen interactive panel. These location-based ads dynamically display a consumer’s distance from a point of interest (POI) and are delivered on high-quality, local apps.

Paid Social – Static / Animated

Full service offering that delivers results through premium display placements on Instagram and Facebook via brand or Vericast agnostic handle.

Full service offering that delivers results through premium display placements on Instagram and Facebook via brand or Vericast agnostic handle.

Digital Out of Home

Digital Out of Home ads provide branding opportunities for advertisers as consumers go about their daily lives. Units are not clickable, so CTAs should be achieved via compelling copy and creative.

Email – Performance

Performance – Our dynamic email templates are designed around our highest performing content layouts to ensure the highest engagement possible for clients. These templates allow for personalized dynamic content and are fully responsive for a consistent viewing experience across all device types.

CTV/OTT – Video

Connected TV ads offer targeted 15, 30, 60, and 90-second full-resolution, non-skippable ads. Ads run across an array of brand-safe distribution channels including DirecTV, Apple TV, Roku, Sling, and more.

Digital Audio

Run 15 or 30-second spots across popular music and podcast streaming services like Pandora, Spotify, iHeartRadio, and more. Target ads by facets like demo, location, and musical taste. Digital Audio ads support commonly-available formats: MP3, MP4A, and WAV. 

Dynamic Creative Messaging

Dynamic Creative Messaging allows brands to serve hyper-relevant ads based on user- and context-based triggers like location, weather, sports events, and more.

300 x 250 Rectangle

300 x 250 Rectangle

300 x 250 Rectangle